Motorola offers two week Moto X trial for $0.01

Motorola is offering its flagship device, the Moto X, for $0.01, starting June 9th, 2014. The two-week trial period will allow potential owners to try the device and see if the phone is really for them.

The trial for a penny will begin June 9th and start at 12am EST. At 12am you will be able to register for a unique promo code. The promo codes will be limited and available until supplies last. If you are selected, Motorola will email you a code that will allow you to “purchase” the device for $0.01. You’ll have the full experience of designing and customizing your device using Motorola's Moto Maker.

After it is shipped to you, you will have a full 14 days to enjoy the handset. If you have still not shipped the phone back by the 15th day, Motorola will charge your credit card the full value of the phone under the assumption that you are keeping it. This promotion will only be available to people in the United States. The phone will be unlocked and SIM-free. 

Motorola has recently launched the Moto G LTE and Moto E. The Moto X, Moto G LTE, and Moto E are available now, for $349, $219, and $129 USD respectively. 

Source: Motorola via Digital Trends | Image via Motorola 

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18 Comments

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Also it states in the FAQ:

If the phone is not returned and the credit card on file cannot settle, Motorola will notify you and provide you with an additional period of time to provide a valid new credit card number. If you fail to provide a valid credit card number in the stated time frame, Motorola has the right to remotely disable the phone and/or to pass your account to a collections agency.

If you're thinking about scamming them out of a Moto X for a penny, just realize the IMEI numbers are carefully tracked and if you don't return the device, it's basically a keypress that will blacklist the IMEI across every US carrier making it basically a brick.

If it gets more people interested in the Moto X, great, but I personally think it's just going to create problems down the line. Yes, it smacks of desperation - I'd hazard to guess the Moto X units they'll ship out for a penny will be refurbs, every single one of them.

Excellent Opportunity. Motorola has made radios and later fine cell phones for many years. i think their CDMA phone could have been troubled but the GSM have not. A new S4 was much more than $350. these are new phones you can try out. 7 days would be plenty of time to check out a cell phone, so 14 is generous. You could send it back without much grief. Only positives in this opportunity, if you want one of these phones.

Dot Catrix said,
This is a nice phone and I like the customization thing, but the price ($349) just killed it.

That is the unlocked unsubsidised price.

Lot of people will ship it a day too late or forget shipping it or don;t want to send it back after getting it and end up buying it.

If this method seems successful I think they'll do it again soon on a bigger scale.

Desperate times call for desperate measures I guess. This must be the worst marketing/sales trick ever and guaranteed to backfire when the claims start rolling in.

paulheu said,
Desperate times call for desperate measures I guess. This must be the worst marketing/sales trick ever and guaranteed to backfire when the claims start rolling in.

Why would this backfire?

The moto x is a great device. Its for the most part, a nexus device just branded Motorola. It might not have the specs of whats out now, such as the M8, Lumnia 920, or S5, but when it was released it was directly competing with the S4 and doing well.

As for the offering for a penny, im sure they have the people esign or something for any damage to the device to be paid. Still risky though.

paulheu said,
Desperate times call for desperate measures I guess. This must be the worst marketing/sales trick ever and guaranteed to backfire when the claims start rolling in.

But of course.... /s

paulheu said,
Desperate times call for desperate measures I guess. This must be the worst marketing/sales trick ever and guaranteed to backfire when the claims start rolling in.

Motorola has a recent past history of their devices not being up to par. This gives users a cheap way to try the newer devices out. And the newer devices have gotten great reviews.

Moto has had their problems, but since Google took them over, they have been doing better and I hope it continues with Lenovo at the helm.

LogicalApex said,

Why would this backfire?


Because a lot of people will forget/be a day late/whatever excuse you like ..

They'll get stuck with the phone which they do not want and/or can't afford and this is where the sh*t will hit the fan and this will backfire. That's not too say that if this forces their product into the market they'll do it again but on a larger scale.. If you can't sell your product just shove it down the throats of people who really can't afford it by pretending to let them try ..

If they dont read the terms and conditions and dont send it back in time, no ones fault but their own. And cell companies do this all the time. You can try a phone for 14 days and return it for a full refund. And if you dont, you are stuck with it. At least Verizon does.

These kind of promotions/incentives are nothing new.

Also, cell companies/OEMs have promotions/discounts for phones and a lot of time, they are very low priced or free devices. Again, this is nothing new that has been going on in the industry for years.

paulheu said,

Because a lot of people will forget/be a day late/whatever excuse you like ..

They'll get stuck with the phone which they do not want and/or can't afford and this is where the sh*t will hit the fan and this will backfire. That's not too say that if this forces their product into the market they'll do it again but on a larger scale.. If you can't sell your product just shove it down the throats of people who really can't afford it by pretending to let them try ..

Why would you order this if you can't afford it? They are clearly telling you that you're getting a trial run here. If you decide to keep it beyond the trial period then you'll buy it. This is no different than a 14 day free trial of Spotify or Google Play Music. This also isn't any different than a free trial for a ton of services offered in the market that people buy on a regular basis.

Also, most cell phone providers also limit users to a similar "trial" period by offering a 14 day return policy (as TechBeck mentioned)...