Motorola's Moto X to be sold by several US carriers; will have less bloatware

Motorola and its parent company Google have already launched a print teaser campaign for the upcoming Moto X smartphone. Now more details about the next Android device from Motorola have been revealed, including word that the company plans to spend a ton of money to promote the Moto X.

The Wall Street Journal reports, via unnamed sources, that the Moto X will have a $500 million marketing budget when it is released later this year. It also reports that the top four wireless carriers in the US (Verizon Wireless, AT&T, Sprint and T-Mobile) will all sell the phone. A number of recent Motorola phones, under the Droid brand, have been sold exclusively at Verizon, so if this rumor is true it signals an expansion of Motorola's devices to other carriers.

One thing the Moto X might have less of is bloatware. The story claims that Motorola has reached agreements with its wireless carriers so that smartphone won't have so many pre-installed apps that cannot be deleted.

As far as the Moto X's teaser that customers will be able to design the smartphone, it appears that's a bit of an exaggeration. The story says that people who buy the Moto X will be able to choose the color of the phones front and back case and there will be some custom case engraving features as well. There doesn't appear to be any plans to offer any real hardware customization inside the device.

Source: Wall Street Journal | Image via Motorola

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12 Comments

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I have always trusted google but recently for some reason I have lost this trust. I don't think I am going to buy this or any google products.

This controlled hype seems to be working, haha. tech blogs have been talking about this phone for ages, there's even ads for it, yet there's no announcement.

I totally agree. I think this phone is all about hype and media coverage. The device itself will mean nothing to those that want the latest and greatest, b/c this will be a mid-ranged device spec wise.

The newest rumor that came out was that the Nexus 5 is going to be based on the LG Optimus 2, which has bleeding edge specs. So I'm assuming Google is keeping the Nexus line to be their high-end.

I feel that Motorola is going to use this phone as a 'come-back' so to speak in consumer's minds. Maybe if this phone is successful, then their next release will be a true high-end device.

Oh and what a crock of junk too. I thought we would be able to customize the components\specs INSIDE the phone, similar to how are able to do with PC's.
Who cares about different color cases and engraving... lol!!! big deal...

techbeck said,
You do realize that not all info has been released about this device.

Perhaps you have a valid point there. I wont be holding my breath though

este said,

Perhaps you have a valid point there. I wont be holding my breath though

Agreed. But I would hope that by saying "a Phone you can design yourself" would mean more than just colors/engraving.

Even one shred of bloatware is too much on phones these days. Verizon bundled some app's that I never used, which ate away at precious disk space.

Make it Nexus and take control of what goes in the phone will be the first step. Did Scroogle forgot they own Motorola Mobility.