As the long-fought battle between Samsung and Apple rages on, it seems like Samsung is picking up all the traction that Apple is losing. Through numbers reported by the firm Strategy Analytics, by selling 28.6 million phones and earning a 32.2% market share in Q2 2014, Samsung has surpassed Apple and knocked it down to second place.
Apple's market share isn't to be underestimated, however -- they still held a 31.9% market share for Q2, meaning they were just trailing behind Samsung.
Apple iPhone sales grew significantly in Q1 2014 after the launch of the iPhone in China, however sales soon started to dip as prospective customers began postponing their iPhone purchases in anticipation of the new iPhone rumored to be announced in September.
Samsung's achievement can be chalked up to the release of the Galaxy S5 and all of the variations that followed. Coupled with Apple's lack of sales for mid-tier devices, it helped Samsung supercede Apple's top spot. Interestingly, however, Samsung still continues to project losses even when they're outselling their competitors.
This news comes soon after it was announced that Microsoft may be settling its legal battle with Samsung in the very near future.