MS to unify MSN, Xbox and Zune with Ignition music platform

Microsoft Corporation has unveiled Ignition, a cross-platform soapbox for the world's musical talent. The company has previously proposed a huge network of media, music and gaming that would span multiple devices: Windows computers, Xbox game consoles, and even Zune media players. This new network of music and music videos will be available via any of Microsoft's many devices and platforms in the hopes of leveraging the music industry to bring in new users while helping out budding artists by providing a huge audience.

"The Ignition program is designed to help artists connect with a substantial consumer audience. Consumers are looking for ways to find new music, and Ignition helps connect artists with potential new fans by giving them multiple opportunities to listen to, watch, or read about the artist across Microsoft's online platforms," said Microsoft's director of music marketing Christina Callo.

On the Xbox 360 front, Xbox Live members have enjoyed some occasional music videos via the "Artist of the Month" promotions, but Ignition will likely offer a more expansive offering of content. The UK's Maxïmo Park will be the first group to be promoted; their album Our Earthly Pleasures and the single "Our Velocity" will mark the first available free downloads for the Ignition system and will be available via the Zune Marketplace and the Xbox Live Marketplace.

View: Press Release
News source: Ars Technica

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16 Comments

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Interesting name they chose, "Ignition". Some of the key former MSFT people founded/work for a venture capital firm called Ignition, including Silverberg, Ludwig, Myhrvold, Roberts, Tong and Connors.

Just thought it interesting, that's all...

i want popular songs, im not oging to waste my time downloading what they tell me is popular, i can find my own music threw venus, please get an itunes like service that when i download it on my xbox it will also download to my pc and zune, i want to download one time, have it sync to all three devices and that...that wil lget my money

Typhon said,
That does not make any sense at all.

Translation: A service that provides easily transferable media. From the service to all three platforms seamlessly.

For example, you purchase a song or video, press send and from the service -> PC / Zune / 360, in one easy step. Viola!

Also, he meant "venues."

antaris said,
Actually, I think he meant "through menus"...

God knows what he meant :laugh:
But... I do think selflysis meant "Voila!" rather than "Viola!"