MS: "Too many people with too much money invested to let Apple win"

It's no secret that Microsoft is willing the do what ever it takes to be a solid competitor in the mobile marketplace. When it went back to the drawing board and started fresh, Microsoft knew that it not only wanted to compete in the mobile market, but that they needed to compete in the market.

According to Gameindustry.biz, Microsoft Games Studios' Kieron Connell is quoted as saying:

I think there are too many people with too much money invested to let Apple win in terms of flooding the entire market

You'd better believe Microsoft is very serious about Windows Phone 7, and protecting their part of the business. It's going to be an interesting time - that's for sure.

This should not come as a surprise as Microsoft is going to be investing upwards of $500 million USD to leverage its platform. With an advertising budget that large, Microsoft will take several avenues to make sure all types of consumers are aware of the new mobile OS. 

WP7 is a mix of the iOS fenced garden but has Android portability. WP7 is currently on several devices like Android, but Microsoft has locked down the platform like iOS.  What's left is a blend of the two platforms that should allow Microsoft to retain control of the platform across many devices but avoid the fragmentation that Android currently experiences. 

Image Credit: WPcentral.com

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Poor M$, an 8-yr head start in the mobile OS market and they get clobbered by Apple and Google. The sad thing is M$ still can't figure out how to write efficient code. Ask any developer who's had to work with Windows APIs (mobile or desktop) over the years and you'll hear alot of complaints about bloat.
Too little too late from M$? Only time will tell, but all I can say is that developers will decide the ultimate fate of the platforms. Google has virtually no cost of entry, while M$ charges loads for licensing, development tools, etc. You'd think that with all that money their tools would be untouchable, but they're really not all that.

I received one HD7 at work last month, and three days ago I give this piece of s*** to a teammate. Windows Phone 7 is a buggy alpha OS for 600$.

What's the usage of Office hub if cannot edit documents, and don't tell me u can without cut&paste, browser is a joke, multitasking is a joke.

Really?? you invested so much in this?

For now the only I miss in my new HTC Aria is battery life.

Pepeda said,
I received one HD7 at work last month, and three days ago I give this piece of s*** to a teammate. Windows Phone 7 is a buggy alpha OS for 600$.

What's the usage of Office hub if cannot edit documents, and don't tell me u can without cut&paste, browser is a joke, multitasking is a joke.

Really?? you invested so much in this?

For now the only I miss in my new HTC Aria is battery life.

Sounds like an Interface between the Seat and Keyboard error to me!!!!

I've been waiting for W7 phones to becaome available where I am... Unfortunately, it appears MS isn't THAT keen to really push it in the market.... Too bad...

Even my college roommate is somewhat interested in getting some WP7 phone, and he's not even a big tech geek. I was just mentioning stuff I wanted for my birthday, and he was thinking of a WP7 phone too.

Microsoft should think why people will to pay on Apple but not them.
WM6.5 is a shame, and they are 3 years lagging behind Apple.
Save the sour BS and work on the product.

I've had my Omnia 7 since a week after UK release and love it, yeah sure its in need of some more features, some of which will be with us by February in the 'rumoured' scheduled update but as far as a version one product goes, its dam slick!

Everyone I know that sees me with it, using it, using the camera and other features are intrigued and ask to have a play, then they jealous and want one - that really isn't an exaggeration, everyone!
In the UK Blackberry seem to have shifted focus are most of the 'teenage sheep, non techy youngsters' seem to gravitate to it, this can be seen by the whole facebook update "heres my BB Pin - add me 3498723!" crap, they don't understand the concept of apps and BB has chat built in, they think that makes it a better option without taking into account the ****ty multimedia experience, or the fact that there are multiple chat clients available for other phones.

This leads me to my next point, I've not seen any decent chat apps for WM7 - I want ping chat, a good messenger app, maybe a multi protocol client - but until the first update (if the rumour of better API access and background running is true) there's none available.

MS should have included a messenger client, then push to the masses the whole chat thing like BB do - its nothing to me and you but for some reason its a seller

In other news:
Burger King CEO doesn't understand why people buy McDonald's food.
Intel employee thinks Intel makes better processors than AMD.
/sarscam.
Seriously? It's just a guy working for one company who is biased and made a comment...

Tha Bloo Monkee said,
In other news:
Burger King CEO doesn't understand why people buy McDonald's food.
Intel employee thinks Intel makes better processors than AMD.
/sarscam.
Seriously? It's just a guy working for one company who is biased and made a comment...

But the comment wasn't about how good the platform is, or anything that can be considered subjective - he was saying that there are a lot of people involved and that alone is proof that MS will not give up on this, they will push forward with all they have - its a statement of intent not a statement of progress.

"I think there are too many people with too much money invested to let Apple win in terms of flooding the entire market

You'd better believe Microsoft is very serious about Windows Phone 7, and protecting their part of the business. It's going to be an interesting time - that's for sure."

Nothing in this is biased, or subjective, its just "here's the deal, we're serious as hell about this ****"

duddit2 said,
Nothing in this is biased, or subjective, its just "here's the deal, we're serious as hell about this ****"

The simple fact that this is a company talking about a competitor makes it biased.

I've had mines from a week after launch. Samsung Omnia 7 in uk, it's good and it's a good phone compared to my sisters iphone and my mates Samsung Galaxy. But the now I feel it lacks a good youtube app, it needs a better video player and a better browser. Then of course multitasking, I just about forgot it needs an official MSN app, current one is slow, ugly and crashes often.

Gaffney said,
I've had mines from a week after launch. Samsung Omnia 7 in uk, it's good and it's a good phone compared to my sisters iphone and my mates Samsung Galaxy. But the now I feel it lacks a good youtube app, it needs a better video player and a better browser. Then of course multitasking, I just about forgot it needs an official MSN app, current one is slow, ugly and crashes often.

The one by Lazy Worm is an excellent YouTube app. Browser, I agree. They need to improve that.

I've had my DX for a couple of months now, and I love it. However, the WP7 OS looks promising so I'll be checking them out when my contract is up for renewal again.

Ah Microsoft, gotta love them. They think throwing more and more money at something will make it a success. Try making good products. Kinect hype isn't going to last forever.

Xero said,
Ah Microsoft, gotta love them. They think throwing more and more money at something will make it a success. Try making good products. Kinect hype isn't going to last forever.

Since when is kinect a bad product?

Xero said,
Ah Microsoft, gotta love them. They think throwing more and more money at something will make it a success. Try making good products. Kinect hype isn't going to last forever.

Must there be one of these guys in every MS thread?

ahhell said,

Must there be one of these guys in every MS thread?

You expect anything less from someone with an OS X logo for his/her avatar!!!!!

Xero said,
Ah Microsoft, gotta love them. They think throwing more and more money at something will make it a success. Try making good products. Kinect hype isn't going to last forever.

Jesus, xBox anyone?

Xero said,
Ah Microsoft, gotta love them. They think throwing more and more money at something will make it a success. Try making good products. Kinect hype isn't going to last forever.

Making a good product requires money, Developers are not cheap.

I played around with a new WP7 HTC in Walmart the other day, but I left unimpressed. It didn't seem revolutionary or spectacular in anyway. In fact, it just seemed like a spin-off of the Android UI with Windows-based branding stamped all over. Yawn.

I think I'm the only one left that thinks a phone is a phone.

Educated Idiot said,
I played around with a new WP7 HTC in Walmart the other day, but I left unimpressed. It didn't seem revolutionary or spectacular in anyway. In fact, it just seemed like a spin-off of the Android UI with Windows-based branding stamped all over. Yawn.

I think I'm the only one left that thinks a phone is a phone.

Spin-off of the Android UI? Are you sure you were looking at a WP7 phone? iOS and Android are more similar to each other than WP7 is similar to, well, just about anything else.

Educated Idiot said,
I played around with a new WP7 HTC in Walmart the other day, but I left unimpressed. It didn't seem revolutionary or spectacular in anyway. In fact, it just seemed like a spin-off of the Android UI with Windows-based branding stamped all over. Yawn.

I think I'm the only one left that thinks a phone is a phone.

There is nothing revolutionary or even new in WP7.
Most people who have bought one are those who somehow hate Apple or Google for nothing.
Most of them haven't owned iPhone or Android phone. They waited all this time (3.5 years!!) for M$ to catch up. Very very few people who owned iPhone or Android would consider switching to this thing, which wastes 1/5 screen for the arrow.
Now WP7 is finally out and is what iPhone or Android was 2 years ago.
But too bad the main battlefield in mobile space has already changed.
After M$ finally realized they should dump their stupid WM architecture and started from scratch and renamed it to Windows Phone, everyone is rushing to put Android on tablets in order to compete with iPad even though Google said the current version is not ready. Let's guess when this great company with great vision will need to rename their Windows "Phone" again.

ALUOp said,

There is nothing revolutionary or even new in WP7.
Most people who have bought one are those who somehow hate Apple or Google for nothing.
Most of them haven't owned iPhone or Android phone. They waited all this time (3.5 years!!) for M$ to catch up. Very very few people who owned iPhone or Android would consider switching to this thing, which wastes 1/5 screen for the arrow.
Now WP7 is finally out and is what iPhone or Android was 2 years ago.
But too bad the main battlefield in mobile space has already changed.
After M$ finally realized they should dump their stupid WM architecture and started from scratch and renamed it to Windows Phone, everyone is rushing to put Android on tablets in order to compete with iPad even though Google said the current version is not ready. Let's guess when this great company with great vision will need to rename their Windows "Phone" again.

Read to M$, gave up after that seeing as you're just trolling.

ALUOp said,

There is nothing revolutionary or even new in WP7.
Most people who have bought one are those who somehow hate Apple or Google for nothing.
Most of them haven't owned iPhone or Android phone. They waited all this time (3.5 years!!) for M$ to catch up. Very very few people who owned iPhone or Android would consider switching to this thing, which wastes 1/5 screen for the arrow.
Now WP7 is finally out and is what iPhone or Android was 2 years ago.
But too bad the main battlefield in mobile space has already changed.
After M$ finally realized they should dump their stupid WM architecture and started from scratch and renamed it to Windows Phone, everyone is rushing to put Android on tablets in order to compete with iPad even though Google said the current version is not ready. Let's guess when this great company with great vision will need to rename their Windows "Phone" again.

Sorry buddy. I had an iPhone, my gf has an Android so I play with it frequently. WP7 wins hands down. It makes my life easier, gets things done faster.

I don't know what world you live with your red tinted eyeglasses, but until you actually play with it and realize the little things it does, it was way better. Why go to the facebook app and do what you have to when you can upload pictures, and read the news feed, see their profile, all within in the phone OS.

Go ahead and open that camera app, hell even most Android phones can do that. One phone OS with the same hardware. Good stuff. I would pick Android over iPhone anytime even.

I get the best of both worlds, I don't have to go around messing up my Android phone for how I want. The Metro UI is beautiful hands down. You can continue loving the "Icon" way of doing things, but icons will be going sooner or later. Widgets will be happening, live tiles... Apple will continue doing what they want. Just put it in a shiny box, and people will buy it.

I turn on the home screen, and all my info is there. My next appointment, how many emails in which inbox (I have work and personal), so it's awesome.

You can continue drinking the kool-aid if you want.

neoxphuse said,

Sorry buddy. I had an iPhone, my gf has an Android so I play with it frequently. WP7 wins hands down. It makes my life easier, gets things done faster.

I don't know what world you live with your red tinted eyeglasses, but until you actually play with it and realize the little things it does, it was way better. Why go to the facebook app and do what you have to when you can upload pictures, and read the news feed, see their profile, all within in the phone OS.

Go ahead and open that camera app, hell even most Android phones can do that. One phone OS with the same hardware. Good stuff. I would pick Android over iPhone anytime even.

I get the best of both worlds, I don't have to go around messing up my Android phone for how I want. The Metro UI is beautiful hands down. You can continue loving the "Icon" way of doing things, but icons will be going sooner or later. Widgets will be happening, live tiles... Apple will continue doing what they want. Just put it in a shiny box, and people will buy it.

I turn on the home screen, and all my info is there. My next appointment, how many emails in which inbox (I have work and personal), so it's awesome.

You can continue drinking the kool-aid if you want.

Just like Microsoft says in the adverts " Designed to get you in and out and back to life"

Edited by neo158, Dec 10 2010, 5:54am :

Educated Idiot said,
I played around with a new WP7 HTC in Walmart the other day, but I left unimpressed. It didn't seem revolutionary or spectacular in anyway. In fact, it just seemed like a spin-off of the Android UI with Windows-based branding stamped all over. Yawn.

I think I'm the only one left that thinks a phone is a phone.

There's one killer feature I think most people are missing about WP7 - the voice recognition. It actually *works* - it will launch apps, call people, do web searches - and it somehow knows what you're saying 99% of the time. Last night, I spent some time asking it to find long, complicated things, and it correctly guessed what I said *every* *single* *time.* MS needs to take the tech and sell it as a PBX solution and/or a speech-to-text transcription solution, because they've stumbled on an algorithm that's nearly perfect.

Iphone is a league on its own. The only reason i would get any other phone with similar features is that i hate apple. It just ticks all the boxes. Its good to see microsoft coming up with something new. It is definitely gonna help competition in favor of the consumer.

I still don't get the WP7 UI....

WHY is the button/links so HUGE ? are all WP7 users eye sight impaired ?

I checked a few out in my recent phone search/upgrade period....but at the end of the day....

I wanted Android! far more flexable and customizable.
And its not locked down like iFail and MS OSes

Baked said,
I still don't get the WP7 UI....

WHY is the button/links so HUGE ? are all WP7 users eye sight impaired ?

I checked a few out in my recent phone search/upgrade period....but at the end of the day....

I wanted Android! far more flexable and customizable.
And its not locked down like iFail and MS OSes

The "button/links" are big because they are Live Tiles and being a touchscreen it helps when trying hit buttons.

I'm an Android user but I still feel that Android lacks a lot of polish and has issues with fragmentation that need to be resolved before i'll consider another one. My next handset will be an HD7.

Baked said,
I still don't get the WP7 UI....

WHY is the button/links so HUGE ? are all WP7 users eye sight impaired ?

I checked a few out in my recent phone search/upgrade period....but at the end of the day....

I wanted Android! far more flexable and customizable.
And its not locked down like iFail and MS OSes

Having worked in a few cell phone sales teams over the past couple of years the biggest complaint is "It's too small I want it bigger!". Even with younger people too, me personally though I'm happy with my android phone for now but Windows Phone 7 is an excellent series of handsets!

mad_onion said,
How would Apple win when they've been losing market share for ages. WP7 competition is Android, this guy is an idiot.

The point still stands, they can't afford to lose this market - to anybody.

Yeah, but its gonna years until we will be able (maybe) compare market shared. And with initial release Microsoft is not thinking of taking on iPhone/Android. This wasn't the goal with first release. If we could all iOS capabilities and we include iPod Touch, iPad also remember Android phones and tablets, pretty much Microsoft has lot already. iOS is behind of Android right now, but check iOS devices estimated sell numbers for 2011. The numbers are incredible and I don't see Microsoft even beating those numbers and I am not even considering Android devices.

So, there it's gonna take years before we can tell anything loosing/winning, but at least for now I don't see it happening. No mater how good they gonna sell, with iOS and Android selling faster and faster they might stuck or even go down with they market share they have already (if they already established one).

rfirth said,

The point still stands, they can't afford to lose this market - to anybody.

Love my hd7 . Microsoft did a great job with it. Half of the people that have said it's ugly have not even seen it in person. Also its a fact that some people will hate WP7 just because Microsoft makes it.

-=SEDIN=- said,
Love my hd7 . Microsoft did a great job with it. Half of the people that have said it's ugly have not even seen it in person. Also its a fact that some people will hate WP7 just because Microsoft makes it.

yep i thought the hd7 was ugly till I got to mess with it

True some people form an opinion based on sheer ignorance but why would you put any value on such an opinion?

It's much like the Office Ribbon. You may really hate it because it's new or because people who are scared to try it say you should hate it. But spend 5 minutes with it and you realize it's a huge step forward. Such is the case with Windows Phone 7.

If there's one thing the Haters really hate it's having to admit they were wrong.

(Spork) said,

yep i thought the hd7 was ugly till I got to mess with it

That's exactly what I thought, now I think it's an awesome device and I should be getting one soon.

Edrick Smith said,
I'm more impressed by the turd I leave in the toilet than by Windows Phone 7. Wake me up when they do something revolutionary.

You sound pretty bitter and uneducated.

norseman said,

You sound pretty bitter and uneducated.

have to agree, I'm a die hard android fan but the win 7 phone has me intrigued


Edrick Smith said,
I'm more impressed by the turd I leave in the toilet ...

Why? Is it exceptionally large or something?

Edrick Smith said,
I'm more impressed by the turd I leave in the toilet than by Windows Phone 7. Wake me up when they do something revolutionary.

Does it confuse you when you don't see a grid of icons?

Edrick Smith said,
I'm more impressed by the turd I leave in the toilet than by Windows Phone 7. Wake me up when they do something revolutionary.

I'm sure the turd is a lot nicer looking too .

I've had a WP7 phone (Samsung Focus) for almost a week and I love it. Microsoft did a fantastic job and I hope it takes off.

leo221 said,
so an employee from MS said something. you put quotes around it, make an front page "news"?

Agreed, this is absurd!

Every single day a government officer comes to our homes and forces us to read this website, which they call "professional journalism", and we are demanded to read every single article!

Victor V. said,

Agreed, this is absurd!

Every single day a government officer comes to our homes and forces us to read this website, which they call "professional journalism", and we are demanded to read every single article!

Haha love it, well played sir!

Victor V. said,

Agreed, this is absurd!

Every single day a government officer comes to our homes and forces us to read this website, which they call "professional journalism", and we are demanded to read every single article!

FYI. Its not professional, it's unprofessional journalism..no ones forcing you to read anything. You clicked the link.

buckboii said,

FYI. Its not professional, it's unprofessional journalism..no ones forcing you to read anything. You clicked the link.

Check your sarcasm detector.

buckboii said,

FYI. Its not professional, it's unprofessional journalism..no ones forcing you to read anything. You clicked the link.


Fail..?