Music artist Deadmau5 likes his Surface, wore special Microsoft mask at event

Well-known house music performer Deadmau5 (Joel Thomas Zimmerman) always wears a version of his trademark mask in his concerts that looks like a cross between Mickey Mouse and Jerry of Tom and Jerry. Last week, Deadmau5 performed in a surprise event in the Seattle area for some Microsoft interns.

Next at Microsoft has images of the mask Deadmau5 wore during the concert, which was made by the famed Jim Henson’s Creature Shop. The mask is filled with Microsoft corporate logos, such as Internet Explorer, Visual Studio, Xbox, Office and more, along with other logos such as PC mice, keyboards and even the Seattle Space Needle.

Deadmau5 didn't take his Microsoft logo mask with him; the blog states that it will soon be on display somewhere on Microsoft's campus in Redmond, Wash. However, Deadmau5 did take something from his Microsoft visit – a new Surface tablet that the company gave him. In an Instagram post he seemed to like his new gadget, saying, "The new @microsoft surface is my new travel buddy! My life has seriously been missing this." By the way, his Instagram account has some more images of that Microsoft mask.

Source: Next at Microsoft | Images via Microsoft

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Will he use it to manage samples whilst he's gigging? Or to edit his music during production? Apple's clever in that they make software that encourages free advertising of their product. I hardly ever go to a gig now that does not have a Apple Mac logo glowing from the recesses of the stage. MS need to step up and make surface apps that appeal to this kind of use by artists, far more effective marketing.

One comment and one question:

1. Advertising at its finest or lowest, depends on your position.
2. Who the bleep is Deadmau5? Which goes back to comment #1.

While he may not be everyone's cup of tea (I'm not a fan of his 'music' either), he is a well known music act and he's been very open about like Microsoft and their products... so it's great he's promoting them.

actually his music is a lot more unique and less cookie-cutter in comparison to other recent dance acts (or in other words, Rush is to Deadmau5 as Nicky Romero is to Bon Jovi. Bonus for both in the former pair being from Toronto)

That evil smile, those ears! Reminds me of the villain from the movie Summer Wars.
The virus with artificial intelligence that sent mass-emails to scam mathematicians around the world to hack, infiltrate, and take over a virtual world.

How so? The guy is a techy geek just like every reader on this site. Just because he uses a Microsoft product makes him a sell out?

SK[ said,]How so? The guy is a techy geek just like every reader on this site. Just because he uses a Microsoft product makes him a sell out?

Nothing to do with Microsoft really. Not sure how much you follow artists in the electronic music industry but he used to be a lot more respected until he became a commercial sell out (music-wise and business-wise). I personally have no respect for him and can't stand his music anymore. But again, my comment had nothing to do with him and Microsoft. And he's far from the only geek in that business too.

SK[ said,]How so? The guy is a techy geek just like every reader on this site. Just because he uses a Microsoft product makes him a sell out?

Sure is you do know his name is deadmau5 because IRC limited him to using 8 characters.

I want that image of what's on the mask to be big enough for wallpaper!

sanctified said,
disgraceful

Apple pays a ton of tv shows / movies to use their products (or gives it to them) and that's not disgraceful. But Microsoft pays / gives deadmau a surface during a concert for their interns and that's disgraceful?

If that's not what you meant then I apologize but that's what it came across as.

-Razorfold said,

Apple pays a ton of tv shows / movies to use their products (or gives it to them) and that's not disgraceful. But Microsoft pays / gives deadmau a surface during a concert for their interns and that's disgraceful?

If that's not what you meant then I apologize but that's what it came across as.

Care to point out where I specifically condone other kinds of branding?

It's strange to point out apple, very strange method of defense.

so essentially, you're against any kind of branding or advertising? Or just celebrity endorsed advertising? I'm still trying to figure out what it is that disgusted you so much about this news

sanctified said,

Care to point out where I specifically condone other kinds of branding?

It's strange to point out apple, very strange method of defense.


Well because a lot of the time MS does something and people bitch about it but then completely disregard it when Google/Apple do it.

And what do you have against advertising?

sanctified said,
disgraceful

Every now and then I break my own rule a read the comments here. Without fail I always see something like this and check out again.

Being a site for technology enthusiasts, there is the potential for truly interesting discourse in the comments but more often than not its just fanboism and trolling.

Can't we even let a fluff article go without trolling it?

Do you feel better after spitting bile here? What does it accomplish other than diminishing the site as a whole?

How is disgraceful? Him and Jessica Alba (unlike other usual celebrities endorsements for other companies) actually use and enjoy Microsoft products. If they want to promote a company they like (and get paid for it), why not?

Disgraceful would be if he just did it soley for the money and didn't like the company.

Likes, paid to like or just grateful for the free? Surface is an excellent tablet, but please, this is not news/journalism

Deadmau5 likes to get involved with Microsoft, for over a year on his tour one of his songs "maths" ended with funny blue screen of death with lots of windows xp sounds. He's done a few other things as well, still makes references to Microsoft in his songs. It's not really just, take a product and get a random sellout celebrity who doesn't even use the product to promote it.