MyGamerCard.net calls it quits

It seems that popular Xbox 360 Gamer Card generating site MyGamerCard has called it a day, citing poor Microsoft support for the Xbox community and lack of push that the Xbox Community Developer Program was getting from the company as some of the reasons behind the decision.

The site, which has been running for over five years, has long been a destination for many Xbox 360 gamers who wanted to get their gamerpoints and achievements out to public view on forums and websites. It was all thanks to MyGamerCard’s HTML generator system, that made this very easy to do.

MyGamerCard stated that a lack of advertising revenue on the site is the main reason for the closure, thanks mostly to the rise of websites that have been abusing the Xbox Community Developer Program’s rules and using “screen scraping” to gather additional data for their gamercard generator services that the site is not at liberty to do.

According to a new FAQ on the site, MyGamerCard tried to work out additional funding via donations, possible buyouts and through sponsorship from Microsoft, but right now the site says that none of these options have come to anything.

At its peak, the site had five million unique gamertags making use of the service, adding up to thirteen million daily requests on the servers. The move will affect millions of users of the free service who use the generated code for their forum signatures.

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Aww, that really sucks =/ now I'll have to come up with a new sig.

I wonder if Microsoft will consider helping them bring it back. I know sometimes when I get in a lull, my vanity keeps me going back and getting new games to boost that score that I know people are going to see because of my score being out there in forum signatures and such. It's silly, but if someone like me (generally not worried about others' opinions) can be motivated by it from time to time, I know more proud/vain/peer-pressured folks would likely be even more so.

I was never clear on what a gamer card actually was. Is it some public record where you can keep score for other users to see? (aka a bragging record?)

Aww... I never got to make one Do they have anything like that for PC games? I noticed Bioshock PC tries to log into Windows Live. Is that anything similar? If not, will they have anything for PC gamers to "show and brag?"

this site was created using MS funds when they needed a community push to get the Xbox brand across. now that they suffer from Kutaragi syndrome they feel like they don't need this anymore so they turn their backs on the whole. not only was it supported by MS financially and materially, it was also referred to people by Xbox.com back in 2006. claiming MS has nothing to do with the demise of MGC is just wrong.

Don't worry Liquid, i'll use that door when i feel like it. thanks for being kind enough to point it out. what goes around comes around.

neoadorable said,
this site was created using MS funds

no it wasn't. and it's not MS responsibility to pay money to hobby projects that don't have an economic model to sustain itself.

I know it's not 100% the same as MyGamerCard, but TrueAchievements.com has GamerCards that you can use instead, if you don't mind the TrueAchievement score also being on the image.

This is the nature of communities, they too fall apart to some degree.

I wouldn't get flustered over it, new ones get made everyday sometimes bad and good.

Its so stupid they would try to pin this on Microsoft... like if food vendor went out of business and blamed it on disney land.. come on take responsibility for your own website and make people pay if it is not profitable..

the article mentions that they tried getting additional funds through donations. If everyone who uses this service and loves it so much, why cant they each spare a few bucks in donation and keep it running. Why blame Microsoft alone for this?

is this an act or are you always this obtuse? the site is down, the MGC leaderboard PabUK took much time and effort to setup and maintain is gone. the link leads to a message from the founder on the reasons for the shutdown. just because the thread is still up doesn't mean the leaderboard is as well.

neoadorable said,
is this an act or are you always this obtuse? the site is down, the MGC leaderboard PabUK took much time and effort to setup and maintain is gone. the link leads to a message from the founder on the reasons for the shutdown. just because the thread is still up doesn't mean the leaderboard is as well.

Honestly I think you're being a big baby about this..

Why can't Microsoft buy them and offer it as a free service like they do with The Green Button or just sponsor them? IMO that would give them good PR among gamers.

most of you geniuses don't even know that neowin had an active leaderboard based on MGC were many of us gathered and met as gaming buddies. and Morgon wasn't just a sig generator, he was an active supporter of MS and Xbox as a community.

so no, not overeacting much, the question is - are you ignorant much?

neoadorable said,
most of you geniuses don't even know that neowin had an active leaderboard based on MGC were many of us gathered and met as gaming buddies. and Morgon wasn't just a sig generator, he was an active supporter of MS and Xbox as a community.

so no, not overeacting much, the question is - are you ignorant much?

You fail to realize that this has little, or no impact on the Neowin Leaderboards. They're still there, they're not going away. Sit down and take a breather.

Good to see Microsoft being their old self, raking in billions and not giving a hoot about the small guys trying to build a community around their products.

Class act, not that I would expect anything less.

daPhoenix said,
Good to see Microsoft being their old self, raking in billions and not giving a hoot about the small guys trying to build a community around their products.

Class act, not that I would expect anything less.


Yeah, it was MS fault that the site failed. Boy isn't that MS just a really bad company; they caused all the problems that made them fail. /s

daPhoenix said,
Good to see Microsoft being their old self, raking in billions and not giving a hoot about the small guys trying to build a community around their products.

Class act, not that I would expect anything less.

Complete. Cognition. Failure.

Microsoft did nothing to that site directly to take it down, he took it down because he couldn't afford to keep it up.

LiquidSolstice said,

Complete. Cognition. Failure.

Microsoft did nothing to that site directly to take it down, he took it down because he couldn't afford to keep it up.


You might want to look again:

Xbox Community Developer Program - the program that was essentially created for MyGamerCard and a select few similarly broad-minded community projects - stagnated, with extremely few updates or new data features (despite constant requests), and waning communication as Xbox was not allocating any time to the program.

To make matters worse, while most of us who insisted on playing by the rules (Terms of Use) of the XCDP, others were showing their lack of respect and selfishness by setting up 'screen scraping' mechanisms to gather additional data from the Xbox website that are otherwise unavailable to us. If you've ever been to Xbox.com and noticed how slow it is - they are the reason why. These sites - some of them for-profit corporations - benefit from having the type of information that the rest of us had been asking for, which quickly started eating away at our traffic. Repeated discussions with Microsoft regarding this issue have gone largely unacknowledged (and certainly un-actioned) by anyone beyond my initial contact.

Eventually, the rise of these websites, coupled with the declining advertising ecosystem, pushed my out-of-pocket expenses upwards as advertising alone couldn't maintain the (quite modest, comparatively) monthly hosting fees.

Xbox are basically destroying these sites which either scrape or use XCDP.

there goes our leaderboard...that's just ****ing unbelievable. one more nail in the Xbox coffin for me, after the Black Ops region locking annoyance and now this...looking very very doubtful i'll support the Xbox brand next time around, or even for the remainder of this generation. I will very much miss MGC. it's been a good run and so many thanks for their help. i would pay for the service if they had a plan to pay for it, but there isn't one. Well, it has been a good four plus years. Thank you!

neoadorable said,
there goes our leaderboard...that's just ****ing unbelievable. one more nail in the Xbox coffin for me, after the Black Ops region locking annoyance and now this...looking very very doubtful i'll support the Xbox brand next time around, or even for the remainder of this generation. I will very much miss MGC. it's been a good run and so many thanks for their help. i would pay for the service if they had a plan to pay for it, but there isn't one. Well, it has been a good four plus years. Thank you!
I don't quite see how it affects your leaderboard or your view on the "XBOX brand," it was just a sig generator. Overreacting much?

neoadorable said,
there goes our leaderboard...that's just ****ing unbelievable. one more nail in the Xbox coffin for me, after the Black Ops region locking annoyance and now this...looking very very doubtful i'll support the Xbox brand next time around, or even for the remainder of this generation. I will very much miss MGC. it's been a good run and so many thanks for their help. i would pay for the service if they had a plan to pay for it, but there isn't one. Well, it has been a good four plus years. Thank you!

So what you going to go with? PS3 or Wii (For console gaming), cause honestly, you won't find a non-hacked lobby on the PS3 for multiplayer and you won't even get much of an online experience on the Wii.

neoadorable said,
there goes our leaderboard...that's just ****ing unbelievable. one more nail in the Xbox coffin for me, after the Black Ops region locking annoyance and now this...looking very very doubtful i'll support the Xbox brand next time around, or even for the remainder of this generation. I will very much miss MGC. it's been a good run and so many thanks for their help. i would pay for the service if they had a plan to pay for it, but there isn't one. Well, it has been a good four plus years. Thank you!


Sounds like this is like the worst thing that could have happened to you? Guess this site closing means you'll have to quit paying Xbox and move to the hacked PS3 and Wii..

or just stop crying about it.. They'll be another one soon.

neoadorable said,
there goes our leaderboard...that's just ****ing unbelievable. one more nail in the Xbox coffin for me, after the Black Ops region locking annoyance and now this...looking very very doubtful i'll support the Xbox brand next time around, or even for the remainder of this generation. I will very much miss MGC. it's been a good run and so many thanks for their help. i would pay for the service if they had a plan to pay for it, but there isn't one. Well, it has been a good four plus years. Thank you!

All that over a sig generator that's not really related to Xbox? Wow....four years and that's all it took? Yeesh, the door is that way, don't let it hit you in your way out.

LiquidSolstice said,

All that over a sig generator that's not really related to Xbox? Wow....four years and that's all it took? Yeesh, the door is that way, don't let it hit you in your way out.


+1

I can appreciate you are upset but why would you mention this alongside a proposal not to support the XBox in the future? You make it sound as if MS was behind this when really it's just a case of a small site not being able to financially support itself anymore.

While it sucks to see them go, they never really did have a viable revenue stream given that very few of those 5 million people probably actually visit the site on anything resembling a frequent basis.

neoadorable said,
there goes our leaderboard...that's just ****ing unbelievable. one more nail in the Xbox coffin for me, after the Black Ops region locking annoyance and now this..

Lol. You're a bit fickle if a small community site going bust, and a single game by a single developer getting region locks makes you quite the whole platform. Both of which have absolute no bearing whatsoever on the Xbox platform as a whole or Microsoft. These things could just as easily happen on the PS3 side too.

LiquidSolstice said,

How is this fail? Or did you just want some reason to sputter out the word?

I said fail because I loved that site and it sucks he has to shut it down.

LiquidSolstice said,

How is this fail? Or did you just want some reason to sputter out the word?


He meant "fail" that the site is closing, not "fail" to the news story.

Neb Okla said,
Slow news day I guess.

If anything, this story would be one of the biggest I've read all day as it effects millions apon millions who use MGC every day.