MySpace shutdown seems imminent

Since its launch in August 2003, MySpace has grown into a 66 million user social network. Originally the largest of the social sites on the Internet, the struggling site has been completely overshadowed by Facebook, which now houses a monstrous 500 million users. Purchased back in 2005 for $580 million by News Corp, MySpace seemed like a good deal.

But, times have changed. MySpace has since been forced to re-brand itself as a music and entertainment network. Unfortunately, the shift in focus hasn't been so glorious for the struggling site. According to Guardian UK, News Corp, the parent company of MySpace, has put the site on notice. President, Chase Carey, said that the site "is a problem" and that its "traffic numbers are still not going in the right direction."

It seems that MySpace added a $30 million loss to News Corp's quarter. News Corp has made it clear that the loss is "neither acceptable or sustainable." Thankfully, News Corp as a whole is still making money. However, at this rate, it seems that MySpace may be doomed to fail. Should things not improve rapidly, News Corp will be forced to shut the doors on one of the most famous and influential sites of our generation. Is it possible for the dying site to turn itself around? Anything can happen, but without a brilliantly ingenious new game plan, salvation seems like a long shot.

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I loved Myspace back when it first came out, it was the first of its kind all of us (my friends and I) used to use to connect, and if you knew a bit of CSS, your profile could have looked even tolerable. Having said that, I deleted my account a few months back (after about two years of checking it once every few months).

Don't know why it took me this long, but I just canceled my MySpace account after reading this yesterday. I logged in once every 6 months, there was no point in keeping it and I should have canceled much sooner.

I remember spending countless hours editing my profile and making custom layouts. It was great practice for web design. It's what fueled my desire to understand web language and pushed me into learning it more than any book could.

I only ever use Myspace for finding music now. It's the only site I know that carries 1000s of free full song previews for almost every band I know and then some. I know there is Last.fm, Purevolume and all that but they have very small selections and only 30sec previews for most songs.

Myspace is the reason why I have the massive music collection I have now.

I managed the MySpace page for a popular rock radio station in Las Vegas. Talk about a jumbled mess that became!! Every local band would embed their music player on the comment page. Then every time a user loaded the page, 10 songs would all play at once. Good bye MySpace.

Myspace got to the point where Geocities was - too many amateurs plastering blinking gif animations and inconsistency across pages.

So on top of all of the cash that is coming in, for ad revenue, and partnerships etc.. they are still showing a 30 million dollar loss.. Something seems off here..

There is always the chance that someone like Google could buy MySpace and rebrand it, enhance its features and make it a success.

DKcomputers said,
There is always the chance that someone like Google could buy MySpace and rebrand it, enhance its features and make it a success.

Google has failed trying this many times.

I say down with all of them... they are only clogging up the internet with useless junk. THey call themselves a "Social" site yet to be social one must get out and interact with people face to face not do this junk over the internet. You have teens hanging out on facebook and myspace instead of cruising the streets and hanging out with others like it used to be, it was more fun and now it only causes trouble.

sava700 said,
I say down with all of them... they are only clogging up the internet with useless junk. THey call themselves a "Social" site yet to be social one must get out and interact with people face to face not do this junk over the internet. You have teens hanging out on facebook and myspace instead of cruising the streets and hanging out with others like it used to be, it was more fun and now it only causes trouble.
Ya cause Teens neeeevvvvver cause trouble when they're hangin' together in the streets.

sava700 said,
I say down with all of them... they are only clogging up the internet with useless junk. THey call themselves a "Social" site yet to be social one must get out and interact with people face to face not do this junk over the internet. You have teens hanging out on facebook and myspace instead of cruising the streets and hanging out with others like it used to be, it was more fun and now it only causes trouble.

Unless you lived back before telephones were popular, I'm gonna say that you're full of it.

Things really haven't changed much, with teens talking on the phone at home, and girls having their friends pass notes to guys they like and such. Only difference today is the medium through which they're sent.

Overall, I think we've progressed a lot better in that we're able to keep up with those friends after high school, college, work, etc. Hell, my friends really went off and spread out to the east/west coast, as well as various countries around the world... Can't imagine a life without something like Facebook, as it's helped a lot with those regretful endings to friendships/relationships. Has also helped give closure and open the possibility for new friendships.

Said a little more than I wanted, but I can't help the truth.

Whilst I support it's going down, something has to be there to compete with Facebook.
Not like MySpace were even competing, they're still trying to catch up.

iMeem was doing fine before MySpace bought it (and shuttered it). Why'd they buy iMeem if it wasn't going to help them in any way? I guess to kill competition

I never got into MySpace. The customization of the pages is what I never liked about it. I didn't want to spend the time giving my page a unique look. I loved the pages where people took the time and made something that looked really great and unique. Hated the pages where someone who didn't know what they were doing through together a steaming pile.

The nail in the coffin for me was when News Corp bought it.

xchaser said,
Less = More and a Simple site like Facebook is Easy / Better to use.
They both suck ass!

este said,
Wow. MySpace lost News Corp 30mill but they are still making money. Amazing...

30 million is just a drop in the bucket for a multi-billion dollar a year company.

soonerproud said,

30 million is just a drop in the bucket for a multi-billion dollar a year company.

If that were true then why talks of dropping it?

They're likely gonna sell it, not shut it down. The brand, if nothing else, still has some value. But once it gets sold who knows what can happen.

Although MySpace is the generic description of Internet eyesores, it was brilliant for the first few years it was running.

Facebook is just run by younger more focused people (I think?)

I'm fascinated with the fact that people are saying they want it shut down. I don't use MySpace anymore, but like many other sites I simply don't go there. What is the value of "site/tv/movie/etc sucks and it should not exist" ??

Are people that simple minded that they can't just ignore the media that they don't like?

jameswjrose said,
Are people that simple minded that they can't just ignore the media that they don't like?

Yes, people very much are. I see and hear a lot of comments from people all the time (both IRL & online) where if something doesn't agree with their personal opinion then it should be destroyed.

When the old "indie site" mp3.con went under, many of the users flocked like sheep over to Myspaze, but for my self I always steered away from it, and found comments such as "if you put music online where is your myspace?"
like duh? so original
I said; " if you are a band where is your band website?"

I'm glad I never joined it,

zeke009 said,
Did you mistake GeoCities for MySpace?

no, myspace has always been like that..... people with 5 songs playing at once, colors that are outragious, animated gif's...... heck it basically was geocities now that I think about it interms of its crappy altered layouts people put up

jamesyfx said,
Gotta love the promotion MySpace got in the film Kick-Ass, it was absurd.. And didn't work.

That wasn't an intentional promotion, the graphic novel was written when MySpace was still popular.

Jdawg683 said,
too bad facebook wont die...

Don't like it? Don't use it.

Life can be so simple sometimes...

I'm sorry, but what did Facebook ever do to you?

The whole sentiment of "I don't like it, I don't use it, I don't want anyone else to be using it or enjoying it" oozes with sheer arrogance.

Calum said,

No, it isn't.

Yea it is, the only difference is facebook is marketed toward soccer moms and myspace was aimed at emo teenage girls. Still the same dang thing just wrapped slightly differently.

StepASide said,

- It will die one day.. nothing lasts forever..

They're still gaining momentum and integrating with nearly every aspect of the Internet... Good luck with that.

swanlee said,
facebook is marketed toward soccer moms
What?? For a project that was mainly Uni students for the first several years, I rather doubt it.

The_DINGUS said,
A well-polished turd still stinks.

Oh hey, poop jokes!

Oddly enough, some of the arguments against Facebook involve people having "idiotic conversations", but I really don't see how this chain of comments is carrying the flag for intelligence either...

Oh thank God! I have always wanted myspace to disappear. It is a complete eye sore! I could not be happier to see it go down.

ManOfMystery said,
Oh thank God! I have always wanted myspace to disappear. It is a complete eye sore! I could not be happier to see it go down.

Because people are not going to lose their jobs......


Right?


ManOfMystery said,
Oh thank God! I have always wanted myspace to disappear. It is a complete eye sore! I could not be happier to see it go down.

Well, a redesign (With minimalist intent) is sorely needed, but with that, it would be a decent site. Really, the site is rather ugly, but the services aren't horrible. It just needs some TLC. lol

Pharos said,

Because people are not going to lose their jobs......


Right?


Don't worry, I'm sure our government will find a way to make this sound like jobs were "created", not lost, just as they have been doing for the last 2 years...

M_Lyons10 said,
Don't worry, I'm sure our government will find a way to make this sound like jobs were "created", not lost, just as they have been doing for the last 2 years...
Holy tenuous political link, Batman!

Pharos said,

Because people are not going to lose their jobs......


Right?


I lost my job and no one gave a **** so why should I.

While I do not use MySpace or any other networking site, I know many of my family members use it and will be lost if/when it goes down.

The Protagonist said,
i for one would like to see this site shutdown, but also say it did its job well...

+1 and no it didn't!

It may be the end of an era, but Facebook it a lot better and more user friendly than MySpace so maybe it's time for MySpace to end.

agreenbhm said,
I disagree. Long live the era of unreadable profile pages!!

lol! Or unclickable links due to falling text, images, and what have you that overlap the actual page!

De.Bug said,
It may be the end of an era, but Facebook it a lot better and more user friendly than MySpace so maybe it's time for MySpace to end.

This is what happens when silly baby boomer's try to run companies focused on the newer generations work. Old school business and tactics do not do well in this day and age for companies like Myspace.

dimithrak said,

This is what happens when silly baby boomer's try to run companies focused on the newer generations work. Old school business and tactics do not do well in this day and age for companies like Myspace.


Exactly. They're still ranked #35 with the most traffic in the world, so they must be doing something wrong if they still can't turn a profit. How do other less popular sites like Xanga still function then?

agreenbhm said,
I disagree. Long live the era of unreadable profile pages!!

LOL! Or obnoxious music playing when you visit a profile page (Or even MySpace's main page...).

Trueblue711 said,

Exactly. They're still ranked #35 with the most traffic in the world, so they must be doing something wrong if they still can't turn a profit. How do other less popular sites like Xanga still function then?

I didn't realize that it was still ranked that high. You would think that they would be able to turn a profit then, or at the very least have a chance of turning it around. Honestly, if they cut the annoying stuff from profile pages and extended their social reach, it wouldn't be bad. I used MySpace regularly up until this year.

Trueblue711 said,
They're still ranked #35 with the most traffic in the world, so they must be doing something wrong if they still can't turn a profit. How do other less popular sites like Xanga still function then?
Size of site =/= profitability. See twitter or Wikipedia for example. Small sites can be incredible profitable if they have a very strong 'worth'. That's just not very easy with user generated content.

De.Bug said,
It may be the end of an era, but Facebook it a lot better and more user friendly than MySpace so maybe it's time for MySpace to end.
mehahaha, they both suck!!