NASCAR racing team using Windows 8 app to win races

We've already reported that NASCAR recently launched its official Windows 8 app, but that app is made mainly for fans of stock car racing to keep up with the latest news on their favorite sport. Now it turns out a NASCAR racing team is using its own custom Windows 8 app to help it win races.

The Windows Business blog reports that Toyota Racing Development has created a Windows 8 app that will be used by its North American racing teams, which includes the RAB NASCAR Racing team. The app allows a team's drivers and crew members to view lap times and other performance stats with a tablet device instead of a much more bulky laptop. The Trackside app also lets crew chiefs view the lap times of other competing racers on the track.

Microsoft adds:

The crew chief uses the Trackside app to input performance data on a Windows 8-powered tablet inside the garage or on the team’s race car carrier/machine shop, also known as a hauler, during practice runs, and passes the tablet to the driver to allow for fast and easy communication on performance. Using the Trackside app to clarify communications among the race team helps everyone quickly make performance adjustments to the car to maximize practice sessions, which ultimately improves the chance of winning.

The app will make its official debut for RAB Racing during the Daytona 500 in February 2013.

Source: Windows Business blog | Image via Toyota Racing Development

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Enron said,
What's your point?

The point is that Windows 8 has nothing to do with the Toyota team winning races. It's just a marketing puff piece. But you knew that already, you were just playing dumb. Didn't you ?

Actually, the point is, that TRD already had an application for Windows 7, and rather than adopt a new platform (Android, iOS), they easily ported their application to Windows 8 and took advantage of a smaller more portable device (Surface).

Maybe this is a PR ploy, or maybe it is not, but the point is business.

If you have a customer that is heavily invested with your product, and they asked for your assistance, you will and have to assist to keep that customer HAPPY.

...and from what I could gather from your comments, it seemed like you didn't read the original article - sorry about that.

Captain555 said,

The point is that Windows 8 has nothing to do with the Toyota team winning races. It's just a marketing puff piece. But you knew that already, you were just playing dumb. Didn't you ?

No, the point is that since it is Windows 8 which is being used for the said purpose, it is Windows 8 which is effectively making the whole operation more efficient and hence making them win races (if at all). And, same would have been true for other OSs if the app had been developed on them. So, nothing wrong in saying what holds true at this point in time.

airedwin said,
Actually, the point is, that TRD already had an application for Windows 7, and rather than adopt a new platform (Android, iOS), they easily ported their application to Windows 8 and took advantage of a smaller more portable device (Surface).

All true. but not because surface tablet with Windows 8 is the only one that could have done the job (which the article is implying) but because it was FREE.
S P O N S O R S H I P.

Captain555 said,
The apps doesn't process the data, it's just a presentation interface.
I don't think it was made clear the app has no analysis tools built in. Though, I'm sure you've used it. Frankly, how is this even a point?
Captain555 said,
Like everything else in racing, MS sponsored the developpement of the Apps. They could have easily wrote one for Android or iOS.
Is this a point too? They've said they are already heavily invested in Microsoft Tech. The fact that, now, a firm invested into Microsoft Tech can build solid mobility applications on Tablets is news. They don't have to hire an entire new group of developers or contract with a specialized firm to build the new application, often rewriting core components to be used in those environments.

I'm sure, seeing as though you are obviously a software specialist, you see the value in reusing code rather than rewriting code. This is a great case study in choosing windows 8 over ios and android when it comes to mobility implementations of current microsoft tech driven processes. It may make you get all butt-hurt, but it's news and it is real. These types of cases will continue to present themselves as soon as people quit wanting bedazzled devices over proper cost effective solutions.

S P O N S O R S H I P is part of business, and if it is works, then you let everyone know about the product and succeess story.

You know, tech industry is not all about the latest and greatest gadgets, software, and bells and whistles. It is driven (no pun inteded) by business. Both Apple and Google could have created a competing product to lure Toyota from MS, but they didn't. MS took care of their Toyota.

RommelS said,
S P O N S O R S H I P is part of business, and if it is works, then you let everyone know about the product and succeess story........... MS took care of their Toyota.

That's what I said: marketing puff piece.

MrHumpty said,
I don't think it was made clear the app has no analysis tools built in.

No it doesn't. Data acquisition is done at the sensor level by firmware written by the manufacturer. For example all the data from a Chevrolet engine is collected by the engine management software written by EDS (the computer arm of GM), which is now part of HP. The data is sent by wi-fi to a Linux server which collate the data and create a database. Then the Windows 8 tablet only present that data in a comprehensible manner.

@ Captain555 So you openly admit you do not know the difference beween data ACQUISITION and data ANALYSIS?

So what part of this statement was supposed to refute the statement you quoted?

NastySasquatch said,
@ Captain555 So you openly admit you do not know the difference beween data ACQUISITION and data ANALYSIS?

OMG. Look at the picture at the top of this article, does that look like data that was analyze to you ? All they need is to see what the car or the driver is doing.

The only analysis of the data is done in the head of the engineer.

So are you saying if a company has a success story, or sponsoring a development (although it sounded in the article that Toyota approached MS to build the software) that they shouldn't let everyone know about it?

What are you looking for then ...Apple or Android success story that either one of them did it for Toyota rather than Microsoft?

Oh, don't flatter yourself that I am thinking too much about your comment. I am just going by what you said on your original comment, however, it does appear that you don't know the concept of business partnership, and how business or IT business in general works.

RommelS said,
it does appear that you don't know the concept of business partnership, and how business or IT business in general works.

Yea, that must be it.

Captain555 said,
No it doesn't. Data acquisition is done at the sensor level by firmware written by the manufacturer. For example all the data from a Chevrolet engine is collected by the engine management software written by EDS (the computer arm of GM), which is now part of HP. The data is sent by wi-fi to a Linux server which collate the data and create a database. Then the Windows 8 tablet only present that data in a comprehensible manner.

Was this meant to refute my statements? It's quite cute how much you can assume. Obviously the telemetry devices have firmware collecting from sensors. Wi/Fi is funny though, sure they use WiFi in motor racing telemetry gathering.

Anyway, I mean, MS could never write anything that could be so high performing or specific for racing. It wasn't even remotely involved in the design of the standard ECU for Formula 1.

Like I said, their client apps were built around Microsoft Tech. They reused the same code to port to a Modern application for a tablet/touch interface. You're commentary is cute, but childish and not so useful in real business.

MrHumpty said,
Like I said, their client apps were built around Microsoft Tech.

Ok, last post. Let me again explain what I meant.

You see those commercial on TV where the guy tell you how good this or that product is, and in the bottom corner in small letter it says: "paid actor". well, this is the same thing.

Now read the title again: "NASCAR racing team using Windows 8 app to win races."

What helps Nascar team to win races, and it is only one of the multiples reasons, is the fact they gather data from the car and what the driver is doing, and can look at it.

They use a Windows 8 apps because MS is paying them to do so.

There is nothing wrong with that. It's wonderful. But it's not because Windows 8 is the next best thing since slice bread. It's not. The application would have served the exact same purpose if it was running on Android or on iOS.

Captain555 said,

Ok, last post. Let me again explain what I meant.

You see those commercial on TV where the guy tell you how good this or that product is, and in the bottom corner in small letter it says: "paid actor". well, this is the same thing.

Now read the title again: "NASCAR racing team using Windows 8 app to win races."

What helps Nascar team to win races, and it is only one of the multiples reasons, is the fact they gather data from the car and what the driver is doing, and can look at it.

They use a Windows 8 apps because MS is paying them to do so.

There is nothing wrong with that. It's wonderful. But it's not because Windows 8 is the next best thing since slice bread. It's not. The application would have served the exact same purpose if it was running on Android or on iOS.


They are using a Windows 8 app to win races. Just because it could have been written on a different OS doesn't negate that statement no matter how many times you try to explain it that way. Every, single, ****ing, app, everywhere, could be written on every single OS and platform with enough effort. Every. Single. One.

If Atari had sponsored the team and they had brought out an old atari that had a game that connected to a network and Neowin had ran an article that said "NASCAR racing team using an old ass Atari console to win races." They would be right and telling the truth.

Now, go cuddle with your plush penguin and sleep well tonight, you've done nothing productive.

MrHumptyDumpty said,
Every, single, ****ing, app, everywhere, could be written on every single OS and platform with enough effort. Every. Single. One.

My gosh, you finally got it.

Captain555 said,
My gosh, you finally got it.

Wait, that was your mind blowing point?

What exactly was your goal? To point out the obvious or to throw a tantrum that someone stated the absolute truth that you just happened to not like?

Old Microsoft : Business, corporate and people working.
New Microsoft : MTV, High School Musical and NASCAR.

Microsoft, you are doing it great /s

You know what's funny, they're walking and chewing gum at the same time. Business, corporate and people working... still going strong and growing.

Glassed Silver said,
lol... people seem to get so wound up on this...

*sits back and grabs popcorn*

GS:mac

I should have known better, didn't I.

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