NBA rejects EA exclusivity proposal - report

America's National Basketball Association (NBA) has rejected an approach by publisher Electronic Arts over a possible exclusivity arrangement, according to gaming website IGN. EA and the NBA have yet to confirm or deny the report.

America's National Basketball Association (NBA) has rejected an approach by publisher Electronic Arts over a possible exclusivity arrangement, according to gaming website IGN. EA and the NBA have yet to confirm or deny the report.

After EA secured an unprecedented, and hugely expensive five-year exclusivity partnership with the National Football League (NFL) and its players association last week - effectively eliminating direct competition in the American football genre - IGN suggests that the NBA has rejected an initial offer from EA gunning for a similar arrangement, arguing that EA's relative lack of domination in the basketball genre may have been a significant factor.

News source: gamesindustry.biz

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