NBC begins distributing content through Web widgets

NBC Universal Incorporated plans to make some of its news, entertainment and sports television programming available as widgets that users can personalize and add to blogs, Web sites, wikis and social networking profiles. NBC will be using content syndication and distribution tools from Clearspring Technologies Incorporated. The program will initially provide users with access to widgets with content from its "Dateline," "Hardball with Chris Matthews," and the "NBC Nightly News with Brian Williams" shows, NBC sports presentations and content from its iVillage.com unit. NBC said it will later boost personalization options and increase the amount of content available as widgets.

"We want to create a fun, shared experience for our users and understand their needs as they interact with our content beyond our online properties. Changes in the behavior of online users and innovation in technology has provided us with new opportunities to grow the reach for our content and brands online," said Sab Kanaujia, vice president of digital product strategy and development at NBC Universal.

News source: ComputerWorld

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