Michael Bay melts down and walks out of Samsung's CES 2014 press event

Movie director Michael Bay is used to being in charge of film productions that can literally costs hundreds of millions of dollars. However, the man who helmed box office hits like "Bad Boys", "The Rock", "Armageddon" and the three Transformers movies (with a fourth due later this summer) couldn't handle the breakdown of a simple teleprompter.

Bay made an appearance today at Samsung's CES 2014 press event in Las Vegas, to help the company promote a new 105 inch UHD TV that happens to be the world's largest with a curved display. As shown by CNet's YouTube channel, Bay came on stage and immediately seemed uncomfortable talking with the Samsung executive. A few seconds later, Bay admitted that the teleprompter that was feeding him lines was broken and decided to "wing it."

Hey, we have all been there when it comes to public speaking; sometimes you just have to push through the technical issues. However, Bay was unable to stay on stage for longer than a few more seconds as he apparently was unable to "wing it". The video shows him apologizing and moving quickly off the stage, to the obvious shock of the Samsung executive.

Bay later posted a quick note on his official blog that began with, "Wow! I just embarrassed myself at CES." He added, "I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing." That would be an understatement.

Source: CNet on YouTube

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62 Comments

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This is just sensationalist "journalism" meant to bump SEO and visitors. I dont like the current direction of this site's "news".

I'm waiting for some hacker/protest group to claim they broke the teleprompter on purpose for (insert stupid reason here).

Wow that was awkward.. i feel his pain though.. i do stuff like this for my job with much much much smaller crowds and it never gets any easier.

I wonder how many of the attackers here would even make it on the stage without shaking? Creative people tend to be rather introverted, as it's the reason they are able to come up with the ideas in their heads.

It just shows how famous names are paid ludicrous amounts of money to talk about products they know nothing about. They should break the Teleprompter more often and see how they react.

I suppose though him blanking and walking off the stage like that has given the product more coverage than it would have got anyway. So win, win.

He bottled it.

I don't trust a person who can't think on their feet... not that I ever trusted Michael Bay or Samsung, but shh.

Obviously you can't see or hear someone think, so it's only possibly for you to be talking about verbal. If anything I distrust people that are too smooth because it strikes me as rehearsed and phony.

The way people react to the unexpected speaks volumes of their character.

A good example recently was that reporter who was conducting a live interview with the instructors / owners of a Skiing School. She fainted mid-interview for a couple of seconds, fell to the floor, awoke and continued the interview sat in the snow.

That right there demonstrates an unmeasurable amount of professionalism. If I recall she said she woke up, saw the camera and just got on with it.

For Michael Bay to completely collapse on stage is disgraceful. He was a deer caught in the headlights all because he wasn't being told what to say.

Lingwo has said it best below:

"It just shows how famous names are paid ludicrous amounts of money to talk about products they know nothing about. They should break the Teleprompter more often and see how they react."

Teleprompter? So both Michael and the Samsung CEO know nothing about their products? I don't need a teleprompter or to prepare any material for a presentation on a subject I'm familiar with.

he probably had something on his mind, maybe something happened outside, in that situation you can understand why he wouldnt be able to focus

It was his teleprompter that was completely thrown out of the loop because he supposedly skipped a part in the beginning by mistake. I guess it happens...

I can't really blame him, because he was put there on stage to read a few lines of text, then answer a few simple questions, then move off stage. Samsung paid for his name on stage, not for a speech. If this would still have worked out, I think it would be by pure luck and improvisation.

I think the host should have offered more of a shoulder. Wow, just firing back question after question when he's clearly shaken. Just go with the usual. "Technical difficulties".

"I'm sorry, but we're having some technical difficulties at the moment that need to be resolved; if you would have a moment to spare with us later, that would be great, Michael."

That wasn't so hard, and would have avoided this cringefest.

So where's the meltdown? All I saw was him get embarrassed, freeze, and then bail. That's not a meltdown...

I do wish the writers here would learn English...

I feel bad this is getting any attention actually, but when an accident happens on the road a lot of people with nothing better to do feel like they have to stop and look, even if it makes everyone else late and frustrated for nothing. It's sad that people seem to eat this stuff up, but you gotta get those ad impressions. You'd be throwing away free money if you didn't write a story about something like this, unfortunate but this is the reality we live in.

I wouldn't call it a meltdown. Anyway... curved displays? Didn't we just get away from that on purpose? Who wants to look at a deformed picture?

Geezy said,
I wouldn't call it a meltdown. Anyway... curved displays? Didn't we just get away from that on purpose? Who wants to look at a deformed picture?

That's what I've wondered about since this was announced, it seems like a really strange idea. Maybe they have some kind of technology that compensates for the curvature so the picture won't appear distorted but I still don't understand what the advantages are supposed to be. Seems like they're doing it just because they can.

so all they say is from a person who writes text for them to read it to the public. damn i think i am watching a political rally instead of the ces 2014. lol

From Michael's perspective: probably Michael himself or an assistent of him prepared the speech. If you come in well prepared and there are all kinds of technical difficulties I would be ****ed off as well.

Zyphrax said,
From Michael's perspective: probably Michael himself or an assistent of him prepared the speech. If you come in well prepared and there are all kinds of technical difficulties I would be ****ed off as well.

I dunno, if I was going in "well prepared" I don't think I would need a prompter. From the looks of it the guy doesn't make many speeches (ha, I hope not). So he just may not be a good public speaker. Kind of a shame given his status, but oh well. The guy should have handled it differently though.

I think Michael Bay was high in something, if not then he is just an idiot. I mean, anyone with a little bit of decency will at least stay there just talking bull**** but stay there with the audience.

LOL, once again proving Hollywood people cannot think for themselves, without some sort of script. Whatever Samsung paid for this idiot, hope they get a refund!

dead.cell said,
The other guy didn't help very well either. "The curve?? How does it..."


The other guy did a great job helping him. He just froze.

The 'other guy' could at least have explained the situation instead of acting like he has no clue what is happening. You know, something along the line of 'sorry everyone, we are having some technical difficulties right now...'

I feel sorry for him, although it's still a little funny. I've been in situations where I've just completely blanked too, usually I'm fairly confident with public speaking and generally "wing" presentations as I find it makes for a much more natural and less boring speaking flow. Also means you can easily adapt in the moment things into what you say, especially when things go overtime, you can easily cut down what you wanted to say without sounding like a badly cut dictophone.

ccoltmanm said,


The other guy did a great job helping him. He just froze.


Helping him by firing back questions on the display which he couldn't care less about. ;-) He was there to read off a teleprompter, he skipped a part in the beginning which confused the teleprompter greatly, then it was just "OK, well I don't know anything about this stuff and since you no longer tell me what to say, goodbye". If Samsung had hired an enthusiast, this wouldn't have happened, but this guy is just there for his name, not for him actually liking Samsung or anything.

osm0sis said,
Don't worry, he'll fix it in post with lens flares and explosions.

huh? J.J. Abrams is the lens flare king.. not Bay..

FFS, the was only asked "what inspired" him to do the job he's being doing for over 20 years and he gets flustered over that!? Surely it's not the first time he's ever been asked that question

He got $25,000,000 just for directing Pearl Harbour (2001) alone. If it's the money that inspires him then he could at least talk about some of things he's spent the it on.