Netflix to raise streaming video prices for new members

Netflix is getting ready to raise its prices for the first time since the company famously split up its DVD rental and streaming video monthly subscription rates in 2011. In its quarterly financial report, Netflix said that it is thinking about  "a one or two dollar increase, depending on the country, later this quarter for new members only" for its streaming service.

Today's announcement didn't give any more specific details on the price increases, but it did say that current Netflix members will be able to continue using it at the $7.99 a month price point "for a generous time period". Netflix said the price increase will allow the company to acquire more content for its service along with helping to provide a better streaming experience.

The last time Netflix had a major change in its subscription fee, it caused massive backlash among its customers that actually caused its subscription base to go down further than expected. Netflix has since bounced back from those issues and today's press release says it now has 35.7 million subscribers in the U.S. along with another 12.7 million international users. The company reported a profit of $53.1 million for the first quarter of 2014, compared with a profit of $2.7 million for the same period a year ago.

Source: Netflix | Image via Netflix

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49 Comments

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It'll increase in the UK for sure now that Lovefilm has merged with Amazon, both disk rentals and streaming is now more expensive. Netflix's UK catalogue sucks though.

Sly_Ripper said,
It'll increase in the UK for sure now that Lovefilm has merged with Amazon, both disk rentals and streaming is now more expensive. Netflix's UK catalogue sucks though.

Plenty of VPN and DNS type solutions for watching Netflix from other regions :)

To be fair with the price of £5.99/month in the UK, I'd be happy to pay more for the service as it's excellent. Just hope their success doesn't run away with them, and the greed takes over..

I agree. The price is cheap. Depending on the Internet connection but I can actually watch it anywhere. I go to Cornwall soon and plan to take my portable router and Chromecast to use to stream stuff in the evening. Just hope I can get some broadband from somewhere :)

SK[ said,]I agree. The price is cheap. Depending on the Internet connection but I can actually watch it anywhere. I go to Cornwall soon and plan to take my portable router and Chromecast to use to stream stuff in the evening. Just hope I can get some broadband from somewhere :)

I recently moved house and went from the most diabolical 2mbit ADSL and got Virgin Media broadband at 50mbps. Credit to Netflix, even on my crap internet connection I was still able to stream fine and without interruption (something that even YouTube failed to do quite often) but on the Virgin broadband it's awesome and switches into HD within a matter of seconds after starting.

And you've seen them all?

This silly argument gets a tad old by now, doesn't it?

Yes, some stuff is older, but with the increasing amount of series and movies I haven't seen yet (even in Holland) I'm very happy with Netflix.
Especially as there's nothing to watch on basic cable anyway but mind numbing TV shows or soaps.

But if you're one of the 'I want it now and for free' generation, be my guest and torrent to your hearts content.

_Alexander said,
Netflix doesn't really have anything I want to watch. It is essentially for old movies and documentaries.

How does your opinion about Netflix content relate to this article?

While now I don't see this price hike as a big deal, this could become the start of a gradually price hike for Netflix customers especially if the current trend of the number of cable customers either reducing their packages or removing cable all together continue to increase each year. Cable companies could potentially go to Netflix and demand they pay peering or "access to our customers" fees to get back some of their lost revenue.

Since Netflix already relented and paid Comcast for better service to those customers, I wouldn't be surprised if they eventually cave in and pay the other cable companies as well, thus increasing the cost for the Netflix customers. This could end up in a vicious cycle where the cable companies will continue to demand more money over time if current cable subscription trends continue.

Of course this is my doom and gloom worse case scenario and it may never get to this point, but Netflix definitely left the door open for the possibility.

Hum said,
Netflix is heading down the Cable path.

What were you expecting? Everyone is cutting the chord do you think that was smart? It is sad the younger generation do not understand why this happens until it does.

They gotta pay for those extra fee's they got suckered into pay Comcast and Verizon now instead of standing up and fighting for Net Neutrality.

I use Netflix. I enjoy Netflix. I support the price increase as long as it comes with worthwhile upgrades, enhancements and more content to Netflix. However, if none of these come to pass and the price just increases? It'll be time to move from Netflix (hint ... Microsoft or Google, start a streaming service).

I think you're referring to Chromecast but it just provides users with a means to push Netflix, Youtube videos, Google Play movies (which you buy or rent) and music from select streaming services. What I actually meant was they should start a business like Netflix where they provide streaming content to the users. More options are always good. :)

Can't believe people are complaining about a small price increase(other forums I've noticed). I bet these same people spend $5 everyday for a cup of coffee at Starbucks.

I know, it's crazy. This service is incredibly cheap. Start complaining when it's over $30 a month, and even then it would still be a value over rentals and especially buying content.

JHBrown said,
Can't believe people are complaining about a small price increase(other forums I've noticed). I bet these same people spend $5 everyday for a cup of coffee at Starbucks.

I concur like I said on other comments people are just too cheap the amount of selections Netflix has is okay and for $8 it is just fine but I do not mind a price raise to get more content I mean this should happened long time ago lets be happy we are not paying $30 or more monthly when it that is the norm price for everything to possibly get streamed.

While I do feel that this was going to happen anyway, I think the reason this is happening now is because they lost that peering battle or whatever with Comcast.

8.99 is fair, and I wish it only went up to that much, but I bet it goes up to 9.99, which is still fair.

Netflix is CHEAP. I can't believe it's only $7.99 per month. I wish it were more so that we could get more content and more original shows. HBO is over twice the cost.

evacc44 said,
Netflix is CHEAP. I can't believe it's only $7.99 per month. I wish it were more so that we could get more content and more original shows. HBO is over twice the cost.

Agree some people are too cheap like Max Norris I mean really people want more content and yet Netflix is getting worse because of being too cheap Amazon Prime raised their price and they keep on adding more movies/TV series especially now they got original series also exclusive with CBS to get the latest episode of a series on CBS few days later Netflix can not even do that.

This is great news and about time look at Amazon Prime after raising their price they got more shows and movies now also a lot of exclusives and they also added more Anime, on Netflix they removed more Anime and other shows/movies instead of adding. This most likely get rid of those annoying customers that tell customer to "cancel if you do not like it" or "you are only paying $8" maybe the cheap customers will stop complaining.

They need to tread carefully - a lot of competition out there and the market is going to heat up as physical media fades out.

wotsit said,
They need to tread carefully - a lot of competition out there and the market is going to heat up as physical media fades out.

They are going to raise only 25% that is $9.99 that is too much? Netflix is too cheap already and because of that they have lost over 5,000- 6,000 movies or TV Series over the past year and they keep losing it, all you see is the same movie get added all over again after a day of expiring if this is what you want from a streaming service than you are too cheap.

But they have to do something to get more content. I find myself buying ala carte from Xbox Video because content is so sparse now. The shows I watch that they have are way behind, the newest episodes are on other services, or a fee, of course.

TsMkLg068426 said,

They are going to raise only 25%


I challenge any company to raise their prices 25% and retain customers.

Raa said,

I challenge any company to raise their prices 25% and retain customers.


Guess what about customers they always complain there is either not enough items or they complain the price is too high when there is enough items, try asking those customers about how business works until than have fun losing few customers it least the customers that stay are most like respect the price change and they are more educated.


Trust me I deal with this types of customers all the time at my work you do your work for them and they just do not want to pay or want a 80% discount, so good luck now the work I did you are not going to get it until I get paid. I swear most of the customers who complain about the price change probably live on government checks and on unemployment. It is funny how Netflix is getting the blame when a smart customer would cancel Comcast instead.

Service better get better. Slow updates, slow new shows/movies. Probably no better and probably a response to the Comcast deal.

techbeck said,
Service better get better. Slow updates, slow new shows/movies. Probably no better and probably a response to the Comcast deal.

Yeah. I feel like digital media will be exactly like cable tv in a few years, or maybe worse. Netflix has seasons 1-4, but prime has season 5-6 and hulu has season 7. Then you are paying for 3 services to watch 1 show all the way through.

I feel, like you, that netflix wont use it to better the service as much as paying for the expense it paid comcast =(.

I can't even have 2 out of those 3 in my country, only Netflix.
And the dutch Netflix is very, very bare-boned compared to US/CA/UK.
Yet we pay the same price (well same number, but in euro's instead of dollars). And legally I'm not really allowed to bypass the filters so I can watch global netflix (i do anyways since Netflix doesn't care to much).

All they do, is force me into downloading. I'm not going to stop visiting neowin, imgur, skoften and a ton of other sides because of a Game Of Thrones episode I can not watch for at least half a year.

I got Netflix because I am done jumping through hoops and scattering around the internets to get what I want. Yet the future I hoped for is already long gone.

Every time those exectutives and directors notice "Hey people are massively downloading our stuff" they shouldnt think the usual way of "######## don't want to pay for it" but rather "Oh most downloads are from countries our stuff is not legally obtainable"....
CAUSE THATS USUALLY THE CASE. GoT is mainly downloaded by europeans, guess who can't see the show? EUROPEANS..

gah. /rant

Shadowzz said,
I can't even have 2 out of those 3 in my country, only Netflix.
And the dutch Netflix is very, very bare-boned compared to US/CA/UK.
Yet we pay the same price (well same number, but in euro's instead of dollars). And legally I'm not really allowed to bypass the filters so I can watch global netflix (i do anyways since Netflix doesn't care to much).

All they do, is force me into downloading. I'm not going to stop visiting neowin, imgur, skoften and a ton of other sides because of a Game Of Thrones episode I can not watch for at least half a year.

I got Netflix because I am done jumping through hoops and scattering around the internets to get what I want. Yet the future I hoped for is already long gone.

Every time those exectutives and directors notice "Hey people are massively downloading our stuff" they shouldnt think the usual way of "######## don't want to pay for it" but rather "Oh most downloads are from countries our stuff is not legally obtainable"....
CAUSE THATS USUALLY THE CASE. GoT is mainly downloaded by europeans, guess who can't see the show? EUROPEANS..

gah. /rant


Seeing HBO Nordic exists, it's not entirely accurate to say that Europeans cannot watch it, it would be more accurate to say that most of Europe cannot watch it.

And HBO doesn't even make the show available on iTunes in the US. So even there they are limiting the sources to legally get it from.

EDIT: And with the correct DNS it is possible to remove the region restrictions on HBO Nordic just as with other services.

I'm betting it's going to be $9.99 at least. It'd be nice if they expanded to more markets as well, so many limited services.

Seems fair, I just don't want to wake up in a couple years to the same bill I was paying for cable, of which I didn't watch 95% of the content either.

it did say that current Netflix members will be able to continue using it at the $7.99 a month price point "for a generous time period"

So even current members are going to feel it eventually.