Netflix to try making streaming more DVD-like with bloopers, extras

Few people would argue with the convenience of video streaming services such as Netflix, offering unlimited viewing of a changing library of content for a fixed monthly fee. For those who enjoy watching a wide variety of content, it sure beats buying DVD box sets.

But one major element that Netflix didn’t replicate in its video streaming experience was the repertoire of extra features that are bundled in with most TV shows and movies on DVDs and Blu-Ray. From alternate endings and bloopers to director commentary and production videos, extras are a hugely popular part of the viewing experience for many.

Netflix isn’t insensitive to that reality, and plans to do something to about it. CNET reports that the company’s vice-president of product innovation, Todd Yellin, revealed at last week’s GigaOm Mobilize conference that Netflix plans to introduce that content, on a trial basis, with its own shows:

The core of the experience is watching the story that the directors and writers contend, and that’s like 99% of what it is. But supplemental content, whether that’s extra features or so forth, we’re going to test that around our own originals.”

Netflix original content includes the Emmy award-winning 'House Of Cards', along with the resurrected 'Arrested Development'. Shows like these may soon see DVD-style extras offered alongside the episodes.

If the test is deemed successful, Netflix plans to expand its offering further. Yellin says: “We’ll experiment around our originals, and if that goes well, we’ll go back to our partners that we license a ton of content from, and I can see possibly doing some extra or supplemental content around that.” 

Source: CNET | image via Netflix

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21 Comments

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I have a better idea Reed Hasting add more movies to streaming and as for a bonus feature do not DUB foreign movies not all Americans are too lazy to read movies in subtitles, so many foreign movies and so many that are dubbed, it least they finally got Oldboy correct after 3 years of complains from customers.

Talking about subs. I want English subtitles for all content, even if it's a US show. I really can't push the volume and there are times I can't understand what they say so I have the subs 'as a backup'. Also better to understand any names/places that are mentioned.

Watched Arrow and liked the subs...but now I'm watching 24 and the subs are in spanish, which like with any other language, the subs are not perfect. So I would rather read exactly what they are saying

Behind the scenes are usually better than bloopers but even so much of it is padding. I would like to see commentary as sometimes that is pretty interesting.

I would love to see some "behind the scenes" where talking heads were not allowed. Just show us actual behind the scenes video and not monologues about how great everything is.

A step in the right direction. For purists like me who wouldn't touch streaming files, or mp3s, the first thing they need to do is improve sheer quality.
That's only going to happen when we have infrastructure that will allow the mass broadcast of full Blu-Ray rips, uncompressed (unless lossless).

So whilst this is a good step, I'm still sticking to Blu-Ray.

Oh I know. And that's the problem. Quality suffers (hello mp3, my arch nemesis) because people don't care about it. They want convenience, because they're... ahem. I'll stop there ;-)

Lower prices? I think it's dirt cheap for the amount of things you can watch. I wouldn't mind even paying more. I no longer have cable which was way more expensive.

I've never come away from a movie I watched on Netflix thinking about how much I wish I could have watched the bloopers. It seems to me they are concentrating on something that nobody really cares about when they should be concentrating on getting the studios to play ball and allow them to stream newer/more content!

Spicoli said,
If they want to make it more DVD like, add a bunch of annoying previews you can't skip.

Yes, you go watch your useless previews on DVD...don't bring them to NETFLIX! Its not what netflix is.

theslam08 said,

Yes, you go watch your useless previews on DVD...don't bring them to NETFLIX! Its not what netflix is.

I was being ironic. The "DVD experience" is not exactly something to shoot for.

Spicoli said,
If they want to make it more DVD like, add a bunch of annoying previews you can't skip.

"You wouldn't steal a Car.
You wouldn't steal a Handbag..."

2 minutes later I'm traumatized and ready to have seizures from the flashing warnings on screen that can't be skipped.

64ninjas said,

"You wouldn't steal a Car.
You wouldn't steal a Handbag..."

Funniest thing is that it's legitimate customers that get to endure those 'warnings', while pirates enjoy the films without.