Network rewards customers for downloading most 3G data

In a world where “unlimited” seems to mean anything but, and where avoiding those ‘fair usage policy’ caps seems to get more difficult every month, it’s becoming increasingly rare to find network operators who are content to let you consume as much data as you want without being slapped with hefty penalties or crippling reductions in speed. Perhaps aware of the consumer cynicism that now accompanies “unlimited” offerings, Russian mobile network MegaFon set out to underline the all-you-can-eat nature of its mobile data service.

According to Russia’s CNews, the carrier opted to raise awareness of its unlimited data packages by inviting consumers to take part in a contest, which began on 1 November 2011, and ended last week, on 31 January. Customers who purchased one of the network’s 3G modems were encouraged to download as much data as they possibly could, with those consuming the most data in any seven day period being rewarded with prizes.

MegaFon’s Alexander Zipkin claimed that the contest helped to highlight the fact that the “digital divide” between urban and rural areas in Russia is becoming a thing of the past, emphasising that the network’s mobile data speeds of up to 21Mbps are now available to over 80% of people in MegaFon’s main geographical region. He also pointed out that those who placed second and third in the competition came from the relatively small towns of Novgorod and Yaroslavl.

According to Zipkin, the runners-up did well, but the winner of the contest just squeaked past the others, downloading a mighty 419GB over the 3G modem in just one week. The winner enjoyed an international holiday worth 150,000 RUB ($5000 USD / £3150 GBP / €3800 EUR), while prizes worth a total of 1,000,000 RUB ($33,000 USD / £21,000 GBP / €25,300 EUR) were dished out to others as part of the contest.

MegaFon is part of an exclusive elite among network operators that offer genuinely unlimited services, and this is certainly an interesting way to highlight both the unconstrained nature of its offering, and the resilience and speeds of its mobile network. Last week, T-Mobile UK announced a new range of plans offering truly unlimited data, unlimited text messaging and voice calls for a flat monthly rate.

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15 Comments

US Carriers, pay attention. We'd like the ability to do that here, and there is no reason we can't (if you upgraded your stuff properly and weren't so greedy)

cybertimber2008 said,
US Carriers, pay attention. We'd like the ability to do that here, and there is no reason we can't (if you upgraded your stuff properly and weren't so greedy)

+900000000001

The question is - how easy is it to setup a mobile phone tower in Russia vs. the United States; Unlimited is possible if you can carpet a city with a fair number of towers thus balancing the load easily vs. the current situation where any sort of mobile phone tower is up against paranoid mothers who think their little johnny or suzies brains will be fried if a tower is built near by.

Mr Nom Nom's said,
The question is - how easy is it to setup a mobile phone tower in Russia vs. the United States; Unlimited is possible if you can carpet a city with a fair number of towers thus balancing the load easily vs. the current situation where any sort of mobile phone tower is up against paranoid mothers who think their little johnny or suzies brains will be fried if a tower is built near by.

My silly conservative, brainwashed friend.

The reason they are load problems and coverage problem is because of the tower licensing that the companies and people that currently own them fight to keep control over and have political power to remain monopolies.

I know of one town, if you drive out into the desert 10 miles to the east you get 4G speeds from all the carriers, and if you drive out in the desert west 10 miles you get 3/4G speeds from most carriers. Yet in town, you get 3G from one carrier that has three (3) towers covering 20,000 people.

The city and county are controlled by a group of conservative, greedy, Republicans that the tower owners are on the boards and successfully have stopped anyone else from putting up towers, or even adding radios to exiting towers in the area for 5 or 6 years.

There is plenty of land, and maybe two environmentally concerned people in the entire redneck town.

This was true in San Diego as well, back before 3G from Verizon was brought online.

Seriously? Did Obama's FCC apointee friends block Lightsquared because we all need our 15 year old GPS devices to work 100 yards from a tower? Yup! Blaming a political party and adding conspiracy theories for political gain is completely rediculous.

Dammit. I read your comment before the article, and all the way through I kept reading the company's name as "MeganFox."

That was about 60gb per day in average! I guess the speed of their network is very reliable.

Here in Mexico we have an advertised 6-10 mbps network but in reality the speed doesn't go further than 3-3.5mbps

ajua said,
That was about 60gb per day in average! I guess the speed of their network is very reliable.

Here in Mexico we have an advertised 6-10 mbps network but in reality the speed doesn't go further than 3-3.5mbps

centurylink in the USA is the worst 'broadband' ISP my mom has a subscribed 4Mbps but her actual speedtests show 0.02mbps on average. pathetic.

That's cool. I like this idea and the company now. Great way to grow a stronger attachment to your cellular company, If I lived there I would be with these guys!

"419GB over the 3G modem in just one week"

Someone do the math on this, how fast would the transfer have to be going to download 419GB in 604800 seconds which equals 7 full 24 hour days.

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