New Apple TV with 1080p support announced

While Apple is making announcements about its next iPad product today, the company used its latest press event in San Francisco to reveal a new version of its self-proclaimed "hobby" product, Apple TV. As reported by Engadget, the company states that the new version will go on sale March 16 for $99, with pre-orders scheduled to start today on Apple's web site.

As you can see in the above photo from the press conference, Apple TV will get a new user interface that will also support more third party apps. The biggest change is that the new version of Apple TV will support 1080p resolution, a welcome feature for all of those folks who have big screen televisions.

Compared to the tens of millions of iPhones and iPads that Apple sold in 2011, the Apple TV is something of a slow turtle in terms of unit sales. In January, Apple CEO Tim Cook said that the company sold just 1.4 million Apple TV boxes in 2011. It remains to be seen if this new version, with the new UI and its support for 1080p resolution, will be more popular among consumers who already have a number of choices in the TV set-top box category.

Image via Engadget

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Can it access NAS over a home network? Can it access SAMBA or Windows Shares? Can it play AVI/MP4/MKV/VOB stored on USB drives? Can it access Spotify, Amazon Prime?, BBC iPlayer, Hulu Plus, and about a dozen more online services? No? I guess my $89 WDTV Live Streaming that can do all of that plus more is a far better deal, then.

fuzi0719 said,
Can it access NAS over a home network? Can it access SAMBA or Windows Shares? Can it play AVI/MP4/MKV/VOB stored on USB drives? Can it access Spotify, Amazon Prime?, BBC iPlayer, Hulu Plus, and about a dozen more online services? No? I guess my $89 WDTV Live Streaming that can do all of that plus more is a far better deal, then.

+1 Exactly...

And if people have an extra $100 to throw at it, they can have a full XBox 360 at $199 and do all this and having a gaming console too...

Expected this to be a biger deal - lost with the iPad 3 announcement - not even on their website homepage/menu

satukoro said,
Cool, now that 8k is making an entrance, Apple finally rolls out 1080p. I don't feel as if "new" really fits the product description.

http://xkcd.com/732/

8k looks awesome but its really hard to recognize the extra detail

jasonon said,
8k looks awesome but its really hard to recognize the extra detail
Have you viewed it on a monitor with greater than a 1920x1080 resolution?

jasonon said,
8k looks awesome but its really hard to recognize the extra detail

Weird this is what people said about DVD vs HD and 720p vs 1080p...

When the XBox was streaming and renting movies at 1080p, Apple users said that 1080p wasn't noticeable WAY back then too. Now that 1080p is something an iPad 3 and AppleTV can now do, they proclaim how essential it is, but not 'essential' enough to buy a product from another company.

Yay! Apple TV 2 already dropped below $50 used. Def gonna pick up one or two for AirPlay support around the house. Awesome.

I'd be all over this if it had persistent storage (aka internal drive) support. Can this play video files from an external source like USB hard drive?

Not much in the way of a tech spec bump but A5 chip over A4 should do the trick. Once theres a JB and I can get the XBMC on it apple will have my cash yet again.

finally! i was really hoping they'd come out with one this year - glad to see it's so soon.
pre-ordering one now.
take my money, Apple, just take it already.

Perfectly happy with my [1080p] WD TV Live box I had for a while now. Guess this is [good] news for iTunes or whatever users though.

Recently bought a WD TV Live and am very happy, glad to see others see the merits of WD TV Live. Seems to have great capabilities and is an unsung hero. Network compliant is great, check it out.

Breach said,
Perfectly happy with my [1080p] WD TV Live box I had for a while now. Guess this is [good] news for iTunes or whatever users though.

I will probably pick one of these up with the new iPad. 1080p was what I was waiting for and at only $99, can't come up with a good reason not to get it.

ILikeTobacco said,
I will probably pick one of these up with the new iPad. 1080p was what I was waiting for and at only $99, can't come up with a good reason not to get it.

How about no Hulu Plus? Roku does way more than this and you can get them for half the price.

tlogank said,

How about no Hulu Plus? Roku does way more than this and you can get them for half the price.

Hulu Plus has no appeal for me so that's not an issue. Also I stick with brands that I know I can trust. Never used Roku so until I get burned by Apple, I trust them more than some random company. Dismissing even that, most of my media is tied to iTunes so with an iPad 3 and iPhone 4, the Apple TV only compliments that. Getting a Roku would cost more than getting an Apple TV as I would be stuck rebuying the the same media.

Also, at half the price, you don't get 1080p.

Edited by ILikeTobacco, Mar 7 2012, 7:43pm :

ILikeTobacco said,

Hulu Plus has no appeal for me so that's not an issue. Also I stick with brands that I know I can trust. Never used Roku so until I get burned by Apple, I trust them more than some random company. Dismissing even that, most of my media is tied to iTunes so with an iPad 3 and iPhone 4, the Apple TV only compliments that. Getting a Roku would cost more than getting an Apple TV as I would be stuck rebuying the the same media.


Not sure why someone would rather pay per episode vs 'all you can eat' HD streaming for less than the cost of 3 HD shows from iTunes. Roku isn't a random company, they have been around for years and actually sell more than ATV. As far as your media goes...you're basically stuck on Apple then regardless of if they burn you or some other company comes out with better products/media options...those proprietary methods are the reason I have avoided buying digital media from them so far.

tlogank said,

Not sure why someone would rather pay per episode vs 'all you can eat' HD streaming for less than the cost of 3 HD shows from iTunes. Roku isn't a random company, they have been around for years and actually sell more than ATV. As far as your media goes...you're basically stuck on Apple then regardless of if they burn you or some other company comes out with better products/media options...those proprietary methods are the reason I have avoided buying digital media from them so far.

Who said anything about buying per episode? I have netflix and it gives me the shows I want. Streams HD and no paying per episode. Stop making up arguements that don't actually exist with me. Trying to make me look like an idiot by saying I would rather pay per episode is a poor attempt at getting off the fact that the Apple TV does exactly what I want it to do and for only $20 more than a product that I have never heard of until today as well as something that can't even integrate with my current media. I am not sure what fantasy world you live in, but in the real world, you can stream unlimited HD content on an Apple TV.

My Logitech Revue did all this before Apple TV and was also $99. Integrates with everything on my home system. Too bad Logitech discontinued it. Besides, I don't think Netflix even streams at 1080p.

ILikeTobacco said,

Who said anything about buying per episode? I have netflix and it gives me the shows I want. Streams HD and no paying per episode. Stop making up arguements that don't actually exist with me. Trying to make me look like an idiot by saying I would rather pay per episode is a poor attempt at getting off the fact that the Apple TV does exactly what I want it to do and for only $20 more than a product that I have never heard of until today as well as something that can't even integrate with my current media. I am not sure what fantasy world you live in, but in the real world, you can stream unlimited HD content on an Apple TV.

RangerLG said,
My Logitech Revue did all this before Apple TV and was also $99. Integrates with everything on my home system. Too bad Logitech discontinued it. Besides, I don't think Netflix even streams at 1080p.

Unlike the other people here would blatantly hate any product they disagree with, I will tell you, use the product that meets your needs. A friend of mine has a Revue. It was the reason I decided I wanted a similar device. Like I said, between having media tied to the ecosystem and it cheaply(by my standards) delivering what I actually will use, its the best choice for me.

I don't see the Apple TV going anywhere soon. It sucks that what you invested in is no longer available. It is one of the annoying things about technology in general these days. You have to be careful to go with products that won't just up and disappear.

Also, 720p is HD. Hopefully they will eventually upgrade though.

ILikeTobacco said,

Hulu Plus has no appeal for me so that's not an issue. Also I stick with brands that I know I can trust. Never used Roku so until I get burned by Apple, I trust them more than some random company. Dismissing even that, most of my media is tied to iTunes so with an iPad 3 and iPhone 4, the Apple TV only compliments that. Getting a Roku would cost more than getting an Apple TV as I would be stuck rebuying the the same media.

Also, at half the price, you don't get 1080p.

So you have $99 to throw away on a 'toy' but are so frugal that you won't support a brand YOU personally don't know about?

Are you planning on having problems with the device? Do you expect to need Apple's tech support (which is horrible) to help you watch THEIR TV content?

If you figure the costs of purchasing content and the Apple TV device, there are several much better options.

If you HAVE been waiting on 1080p and brand is what you care about this highly, then you should probably have bought an XBox 360 a few years ago when the S edition came out with the SoC design that doesn't have the failures of the original model.

For $199 you get an XBox that can do everything AppleTV can do, at 1080p and 100 other things AppleTV can't do now and never will be able to do.

thenetavenger said,

So you have $99 to throw away on a 'toy' but are so frugal that you won't support a brand YOU personally don't know about?

Are you planning on having problems with the device? Do you expect to need Apple's tech support (which is horrible) to help you watch THEIR TV content?

If you figure the costs of purchasing content and the Apple TV device, there are several much better options.

If you HAVE been waiting on 1080p and brand is what you care about this highly, then you should probably have bought an XBox 360 a few years ago when the S edition came out with the SoC design that doesn't have the failures of the original model.

For $199 you get an XBox that can do everything AppleTV can do, at 1080p and 100 other things AppleTV can't do now and never will be able to do.

Do you spend money on things that you have no idea about that cost the same as products that you do know about and do what you want? I put my money in products I can trust. The key word is I, not you and not anyone else.

So far Apple has replaced free of charge all products I have ever had problems with inside of the warranty which if I can replace a $2000 laptop, I have a hard time saying they have horrible customer service.

I have 3 xbox 360s right now. You know what the Xbox 360 can't do? Stream what is going on the iPad. Also, the problem the original Xbox 360 had was a joke. $5 and 30 minutes fixes it. I wasn't waiting for something to come around that could do 1080p. I was waiting for this product to do it. Big difference. Everything else I have does 1080p and buying an Apple TV without that would be stupid knowing that it would eventually come out with it.

Stop being such a blind hater that you limit yourself to a certain set of products. If I listened to people like you who refuse to look at the bigger picture, I wouldn't be capable of running Windows 8 and Mountain Lion on the same machine without the use of VMs.

I use what works for what I need and want without regards to what blind haters say. I am certainly not going to blindly follow your advise and buy a device that can't even access the media I already own. That is just plain idiotic by any standard of the word.

PmRd said,
What?! That thing can't do 1080p!?

well they need something to upgrade.. its a way to make people throw away their old one and get this one.. the apple way is incremental changes..

PmRd said,
What?! That thing can't do 1080p!?

I was pretty surprised to see this too

But at the same time, I shouldn't be. Apple create products that are technically behind just so they can sell an upgraded one a year later with the specs it should have had from the beginning.