New Bing commercial uses Surface to show people getting "Scroogled"

On Wednesday, Microsoft announced its new Bing holiday marketing campaign that also serves as an attack on Google. Microsoft claims that Google's search results, when used for shopping for items, are in fact filled with results paid for by companies rather than objective search engine results. 

Now Microsoft has posted up a new commercial that will start running this week on a number of TV networks. Ironically, the commercial was uploaded on Bing's official YouTube channel, and YouTube is of course owned by Google.

The ad has a holiday theme as a man tries to tell his wife (or girlfriend or sister, we can't tell) that he bought a new pan to cook some chicken. He says he got the pan for a great price via searching for Google. The woman then brings out a Surface tablet to show the man that Google's shopping search results may contain some that were paid for.

Then the man's chicken in the Google Shopping-based pan promptly goes up in flames, which the woman quickly puts out with an extinguisher. Yes, the idea is that this guy both literally and figuratively got "burned" by using Google Shopping. It will be interesting to see if Google comes out with a similar ad to defend itself.

Following news of the "Scroogled" campaign on Wednesday, Google sent out a response saying its search results make it "easier for shoppers to quickly find what they’re looking for," although the company did not directly address Microsoft's claims.

Source: Bing on YouTube

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35 Comments

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It's a FUD campaign initiated by Microsoft on google. The claim that bing would bring more pertinent results for shopping is unsubstantiated.
I guess the only one "scroogled" in the story, is Microsoft.

No one is going to start saying "Scroogled." So lame of them to attempt to make it a word.

Also, does this commercial have any basis in reality? I just tried a product search on Google with adblock disabled, and Google is still clearly separating ads from search results by sticking them in a yellow box marked "Ads." How is Google tricking anyone into thinking ads are not ads exactly? Reverse psychology?

I hated everything about that commercial.

Both Google and Bing Shopping sucks anyway. Yandex Market is much better, in another league.

I always been wonder how did it happen that in so many years Google wasn't able to do at least basics in Shopping

Uh, Bing Shopping gave me 1 result for an item, Google Shopping gave 14. I don't care if those 14 paid to be there, 12 of them were cheaper than what was shown on Bing, 1 the same and 1 more.

I did a search for winrar on bing and clicked on the first ad result. It took me to a site that was not winrar.com (or rarlab.com for that matter). It told me I could download winrar.exe there and gave me file that was 199kb in size (vs the 1+ mb installer that the file actually is). I'm not getting scroogled am I?

Ned said,
I did a search for winrar on bing and clicked on the first ad result. It took me to a site that was not winrar.com (or rarlab.com for that matter). It told me I could download winrar.exe there and gave me file that was 199kb in size (vs the 1+ mb installer that the file actually is). I'm not getting scroogled am I?

Reading comprehension obviously isn't your strong suit but here it goes anyway: the difference is that the ads are clearly labeled. This is referring only to Google shopping, where every search result is there because they paid for it to be there. Bing shopping gives you results based on relevance, Google shopping gives you results because they paid for it.

What google is doing isn't the best practice for a search provider. Neither is what I just described.

...by the way, both search engines fail at this.

Ned said,
What google is doing isn't the best practice for a search provider. Neither is what I just described.

...by the way, both search engines fail at this.


That's weird, when I search for WinRAR on Bing I get rarlab.com as the #1 result, and win-rar.com as the #2 O.O

which site did it send you to?

Ned said,
I did a search for winrar on bing and clicked on the first ad result. It took me to a site that was not winrar.com (or rarlab.com for that matter). It told me I could download winrar.exe there and gave me file that was 199kb in size (vs the 1+ mb installer that the file actually is). I'm not getting scroogled am I?

winrar is made by rar labs. Rar labs is the first result on bing. the first result is not a paid / sponsored result. it's a proper, unbiased result.

This is fundamentally different to what google are doing with it's 'shopping' results, which since may will only ever return paid / sponsored results, and nothing else.

Both search engine google & bing , gives rarlab as top website for the keyword winrar.
Perhaps search results vary with location of user.

Astra.Xtreme said,
Why would it be Google's fault if somebody buys a cheap, crappy product? Microsoft is grasping straws here...

+100 points for completely missing the point of the advertisement.

thenetavenger said,

+100 points for completely missing the point of the advertisement.

Um no, the fail is on your part... Why would Google's shopping search methods have any hindrance on whether somebody buys a crappy product? If you search for something, it gives you a list of local stores that carry it and also online retailers like Amazon. There's really no better way to do it. Clearly you are pretty blind in this matter...

Astra.Xtreme said,

Um no, the fail is on your part... Why would Google's shopping search methods have any hindrance on whether somebody buys a crappy product? If you search for something, it gives you a list of local stores that carry it and also online retailers like Amazon. There's really no better way to do it. Clearly you are pretty blind in this matter...

Your level of obtuseness is a wonder to behold.

Ice_Blue said,

Your level of obtuseness is a wonder to behold.

Welcome to the conversation and thanks for adding nothing to it... Yep, you're brilliant alright...

Astra.Xtreme said,

Um no, the fail is on your part... Why would Google's shopping search methods have any hindrance on whether somebody buys a crappy product? If you search for something, it gives you a list of local stores that carry it and also online retailers like Amazon. There's really no better way to do it. Clearly you are pretty blind in this matter...


to actually explain what he means, it's that the shopper can't be expected to buy a non-crappy product if every product google shows them is a ripoff (which is the problem with paid search results - horrible products can go waaay above amazing products if the horrible products have a lot of financial backing)

Astra.Xtreme said,

Welcome to the conversation and thanks for adding nothing to it... Yep, you're brilliant alright...


What conversation?
These are comments on a posted news article. Matthew_thepc explainedit to you quite well. Do you understand now?

Matthew_Thepc said,

to actually explain what he means, it's that the shopper can't be expected to buy a non-crappy product if every product google shows them is a ripoff (which is the problem with paid search results - horrible products can go waaay above amazing products if the horrible products have a lot of financial backing)

Again, how is that Google's problem? Are people not smart enough to do background research? And since you clearly didn't read what I previously said, go search for something on Google's shopping page. The results are local stores and major online retailers. I hardly see anything wrong with that...

Astra.Xtreme said,

Um no, the fail is on your part... Why would Google's shopping search methods have any hindrance on whether somebody buys a crappy product? If you search for something, it gives you a list of local stores that carry it and also online retailers like Amazon. There's really no better way to do it. Clearly you are pretty blind in this matter...

no. when you use google shopping it USED to return shopping search results. The key words there being SEARCH RESULTS. Now, google shopping doesn't base the results on searching, but rather who pays the most amount of money to get their products in front of your eyes. If you don't pay your products aren't shown.

go to scroogled.com, and see how google's core, fundamental attitudes to searching, and ads have changed over the years, and how that has actually changed the products they are delivering.

shao said,

no. when you use google shopping it USED to return shopping search results. The key words there being SEARCH RESULTS. Now, google shopping doesn't base the results on searching, but rather who pays the most amount of money to get their products in front of your eyes. If you don't pay your products aren't shown.

go to scroogled.com, and see how google's core, fundamental attitudes to searching, and ads have changed over the years, and how that has actually changed the products they are delivering.

I still don't understand why it matters. Whether or not Google is getting money and ordering the results accordingly, doesn't mean it's inferior. In reality, Bing's shopping search is incredibly terrible in comparison to Google's. Everything I search for on Bing Shopping gets about 10% as many results as Google. On Google's, I get very clear results for local stores and online stores. Bing's is a huge mess. I don't see a single thing that Bing is doing better.

Is anybody even doing a comparison between the two, or are you just making blind assumptions because Google is making money on it? Not a single person has given a legitimate reason why people are getting "Scroogled". Personally I'd rather use Google's funded search feature instead of Bing's which is magnitudes worse.

Astra.Xtreme said,

I still don't understand why it matters. Whether or not Google is getting money and ordering the results accordingly, doesn't mean it's inferior. In reality, Bing's shopping search is incredibly terrible in comparison to Google's. Everything I search for on Bing Shopping gets about 10% as many results as Google. On Google's, I get very clear results for local stores and online stores. Bing's is a huge mess. I don't see a single thing that Bing is doing better.

Is anybody even doing a comparison between the two, or are you just making blind assumptions because Google is making money on it? Not a single person has given a legitimate reason why people are getting "Scroogled". Personally I'd rather use Google's funded search feature instead of Bing's which is magnitudes worse.


OK, let me explain it to you.
Originally - Google would search the web looking for the best products that match said search term, and display them to the user first. This approach gave users the best possible results, so it worked fine.

Now - Google gets paid to put products at the top. If we're listening to you (and I don't doubt it) these results aren't completely botched - they still show the best products up front.

What's wrong with it now, if it still shows the best products up front? Let's look at it from a seller's perspective:

I can either...
a -> choose not to list my product on Google and avoid paying the extra money to ensure that customers see my product -> the business loses because they're missing an extremely large amount of customers that are searching for their product through Google -> the consumer loses because they don't see this companies great product, and so they don't know to buy it

b -> choose to purchase a spot on the search results page by paying for it -> the business loses because they in essence have to pay Google a tax for everything they sell, and everytime someone things about buying something from them -> the consumer loses because the company can't spend those dollars in R&D to make the product better and less expensive

By forcing companies to pay to be on Google Shopping results, Google's made a catch-22 of sorts where both the consumer and the company (especially in the form of small business like the "local shops" you described) loose no matter which road they decide to take. The ONLY entity who wins because of the change is Google, who now gets to make even more money at the expense of businesses and consumers who, quite frankly, need it a lot more than Google does.

Do you get it now?

Funny ad... Sucks that Google Search is doing this.

I dont think that Bing's ad being on YouTube is relevant. Google's YouTube has nothing to do with Google Product Search. If it had been a Bing video hosting ad then I could see how it would be ironical.