New BlackBerry 10 video butchers REO Speedwagon

Research in Motion is trying to keep developers from abandoning its BlackBerry OS by showing off the latest version of BlackBerry 10 at its latest developer conference. However, those efforts included launching a new YouTube video that, well, represents one of the oddest things we have ever seen from the Canadian company.

The video shows middle aged men singing a revamped version of REO Speedwagon’s classic rock ballad Keep On Loving You. The footage almost seems like a cry for help as the band sings lyrics such as, "Our updated SDK is really cool."

The very odd video was just part of RIM's presentation today at the BlackBerry Jam Americas conference in San Jose. Engadget reports that, according to RIM CEO Thorsten Heins, carrier testing for its next hardware device for BlackBerry 10 will begin sometime in October. The launch of BlackBerry 10 is still scheduled to happen sometime in early 2013.

The keynote address also showed off the BBM messaging feature in BlackBerry 10, which gets a revamp that focuses on the pictures of a user's contacts. There's also the new Peek feature that will let users access a message notification center on the phone with a right angle swipe via any app.

RIM also showed off a new BlackBerry 10 handset model that's being given out to software developers only. The company previously released dev hardware for BlackBerry 10 in May. This new developer phone is made almost entirely of plastic but aside from the screen's resolution of 1280x768, there's no word on what kind of hardware is running things inside.

There may still be some bad news coming from RIM this week. The company is scheduled to announce its latest financial results on Thursday, where we may see even deeper losses for the smartphone maker. It's possible that RIM executives will be singing the blues in its conference call.

Source: Engadget | Image via Engadget

Report a problem with article
Previous Story

NeoGamr Podcast 30: @notch saga, Borderlands 2, Wii U, Torchlight II

Next Story

Rumor: Logitech working on Windows 8-based touch mouse

29 Comments

Commenting is disabled on this article.

I don't think the video is that odd really. But I think it hurts BB more than anything else. Why would you make a video to pity yourself?
BB needs a new marketing department .

It would have been nice if this article was more about what was announced rather than the cheesy video that was posted. It just proves that people only see the bad. Let us all hope for less competition.

When will people realize loyalty to a brand ends up costing you as a consumer more money? But and use what you need and don't preach it to the world. I don't see you preaching about where you buy your clothes. Still don't understand how these fanboyish feelings began. Instead of going with the best, people simply fight and defend something based on emotion.

John, for a tech blogger it would have been nice if you delved a little deeper into what was announced rather than put a few weak sentences together..unless this was a joke piece in which I sincerely hope there is a follow up on what was announced that is focused on the actual technology that was described rather than the terrible video.

CrisCr0ss said,
It would have been nice if this article was more about what was announced rather than the cheesy video that was posted. It just proves that people only see the bad. Let us all hope for less competition.

When will people realize loyalty to a brand ends up costing you as a consumer more money? But and use what you need and don't preach it to the world. I don't see you preaching about where you buy your clothes. Still don't understand how these fanboyish feelings began. Instead of going with the best, people simply fight and defend something based on emotion.

John, for a tech blogger it would have been nice if you delved a little deeper into what was announced rather than put a few weak sentences together..unless this was a joke piece in which I sincerely hope there is a follow up on what was announced that is focused on the actual technology that was described rather than the terrible video.


This is what I was thinking!!! There was some actual that they did show today that was pretty good too, but I guess it's better to just keep ragging on RIM.

Edited by keysteele, Sep 26 2012, 3:54am :

That was sad. I would have taken a 10 second clip of BB10 over that 3 minute cry for assisted suicide.

I think the VP's did a great job on the video - but I can't believe not one of them broke down crying afterwards. I don't know - maybe they did...

I would never get back to BlackBerry for BB10 but I could appreciate this video. I'd have prefered it if RIM prenounced their eternal love for Windows Phone 8 in this balled. I think RIM hardware in combination with WP8 would have been the ultimate business phone.

I can only imagine the support that such a device would receive from businesses around the globe. For shame RIM, I fear for that morning when I wake up to the news that you've gone bankrupt...

Lol even Blackberry will have higher dpi screens then the iPhone 5.. So much for the most advanced screen in the world. I'd say Apple have the most advanced bull**** departement in the world

This song sounds like they are desperately crying for someone to hold its hand. It makes me actually feel emotionally bad for Blackberry for the first time.

Still like the video though.

Sly_Ripper said,
The funny thing is, someone proposed this idea and everyone else went "YES! This is EXACTLY what we need..."

Well, no. It could easily have been: "Anyone got any ideas? Anything that can help us out here? For the hundredth time Jenkins, no. Anyone got anything better than Jenkins' idea? anyone? Fine, we'll have to go with his idea"

Sly_Ripper said,
The funny thing is, someone proposed this idea and everyone else went "YES! This is EXACTLY what we need..."

To act so pathetically they must be really feeling powerless.. I can almost pity them.. ;-(