New BlackBerry Flagship to be named Z30, launches with 10.2 Update


Blackberry's struggle against iOS, Android and Windows Phone devices has been met with many shortfalls and few victories; however, the once giant smartphone maker is rumoured to be preparing to launch another flagship device by the end of this year.

Previously rumoured to be the A10, recent leaks indicate the device is to be called the Z30 and be the successor to the current flagship--the Z10. The Z30 is said to have a 5 inch 720p Amoled screen with a Qualcomm SoC, a 1.7GHz dual-core Krait CPU and a quad-core Adreno GPU as well as 2GB of RAM.

It's not a massive upgrade from the Z10, which had similar specs save the GPU and the screen, and even those come with some downfalls with the device having worse PPI than the Z10 at the same resolution. It is, however, not wholly unexpected: the phablet market which had been created by Samsung and it's Galaxy Note Series has proven to be extremely profitable, with other prolific phone manufacturers such as Apple and Nokia allegedly considering devices of their own.

As with many mobile hardware launches, the device is rumoured to launch with the next iteration of the BlackBerry 10 software, 10.2. This update is supposed to bring Android 4.2 support to the device as well as introduce actionable notifications and other improvements to the OS.

However, it is safe to safe that BlackBerry 10 has not been the runaway success the company desperately needs, with a slow launch and below-average results in Q2 2013.

With nothing to lose, the Z30 might just be the company's iPhone or 1020... or it's next PlayBook. Only time will tell.

Source: CrackBerry

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16 Comments

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I don't know if any consumer out there really cares about this new phone, but as a BlackBerry App Dev I'm excited and really looking forward to this new phone!

too little too late I am thinking. Most android phones have quad core or more and 1080 screens, by years end windows phone will have quad core and 1080 screens, apple will have the minor update of the 5s.

All those people obsessing over quad-core need to realise that most apps don't even take advantage of it. But then again, it's all about being able to say to your friends you have a phone with a Quad-Core Blablabla Whatever inside and 8 GB of RAM. Even though the interface still stutters like crazy doing to most basic of tasks.

People seem to think more is better when it comes to smartphones. Some of them don't realize that a quad-core CPU uses more power than a dual-core CPU. And battery life is an issue for a mobile device. It's one of the reasons I like WP8. The OS doesn't require high-end hardware to run well. The speed and responsiveness is almost identical on a low- and high-end device.

Studio384 said,
'Cuz logical names are bs. What's wrong with Z20?

I'm guessing its "too close" to Z10. Honestly, that's a problem with model numbers as names. Not sure why they didn't name it the Fire, Torch, Phoenix, Steve, whatever...

What you said has nothing to do with logic and more to do with what makes sense from your perspective. It's an easy thing to do when you're merely an observer. Then again, sometimes companies use silly naming schemes that end up confusing consumers in the end.

Anyway, BlackBerry may want to release a trimmed down version of the Z30. Instead of calling it the Z15, they may have opted to save the "Z20" name for such a device.

Anaron said,
What you said has nothing to do with logic and more to do with what makes sense from your perspective. It's an easy thing to do when you're merely an observer. Then again, sometimes companies use silly naming schemes that end up confusing consumers in the end.

Anyway, BlackBerry may want to release a trimmed down version of the Z30. Instead of calling it the Z15, they may have opted to save the "Z20" name for such a device.


Its marketing, and that has little to do with sense. Naming it the Z30 was marketing as well. IMO its too formal, and unexciting. Makes me think of work, which isn't good for a consumer product. If they have it a name first (other than BlackBerry, the company name), then a model number? Okay, sure, fine.

We're enthusiasts here. These specifics might be exciting to us, but not to the general public. Blackberry needs to succeed more with them than with us, since there's more of them, and I'm not sure what Blackberry has to offer is specifically to lure is away from our current smartphones (doubly so for you Android users - will BB give you that much freedom to hack?).

Studio384 said,
'Cuz logical names are bs. What's wrong with Z20?

because names tell you anything about the device and how to sort them in with other devices .. great!

Chikairo said,

I'm guessing its "too close" to Z10. Honestly, that's a problem with model numbers as names. Not sure why they didn't name it the Fire, Torch, Phoenix, Steve, whatever...

"Hey dude, what phone is that?"
"Oh, this? It's my Steve. Got it yesterday!"

JaykeBird said,

"Hey dude, what phone is that?"
"Oh, this? It's my Steve. Got it yesterday!"



"Apple announced their new iSteve today, filling the auditorium with rapturous applause. Their stock went up two billion percent."

The Lumia 1020 seems to be more of a critically acclaimed handset (at best). Has that translated into sales? I remember reading sales were "modest," probably due to price then relatively modest hardware.

I want one, mind you, but I think there are better benchmarks. Something unsexy but sells well?

illegaloperation said,
The Nokia Lumia 920 is Nokia's volume handset; the Nokia Lumia 1020 is intended for enthusiasts.

Thought it was the 520 and 820 that were selling best

SteveyAyo said,

Thought it was the 520 and 820 that were selling best


I think that's right. At least globally. The 900-series is their high-end line, but the 1000 line I guess is more of a high-end niche. Of course, I don't think Nokia wanted to sell it for $300... I'd bet AT&T didn't want to subsidize it down to that price, and Nokia can't really afford to say, "no" like Apple.

the 920 is not a volume handset. The 520/521 is there volume handset and yes it is selling in volume too, making top seller lists around the world.