Last week, the company Betaworks announced that it had acquired the Digg website for $500,000. This move was made after the Washington Post paid about $12 million to acquire the previous team behind the Digg site, and after LinkedIn paid between $3.75 million and $4 million to grab a number of patents owned by Digg.
Now Betaworks has announced on its official blog that its small 10 person team is in the middle of a major revamp of Digg. The post states:
On August 1, after an adrenaline and caffeine-fueled six weeks, we’re rolling out a new v1. With this launch, we’re taking the first step towards (re)making Digg the best place to find, read and share the most interesting and talked about stories on the Internet ...
The blog post also confirmed that Betaworks plans to fold its previous product News.me into the new Digg site at some point, but added, "That said, we won’t take anything away from the News.me experience until we can replace it with something better at Digg."
While Digg.com may relaunch with a new look and new features on August 1st, the Betaworks team says that it will just the start of their plans for the site, saying, "We hope that you will see the upcoming launch as the beginning, not the end. This is the beginning of a new generation for Digg — a restoration of what was brilliant and disruptive and a reinvention of what was not."
Let's hope Betaworks' relaunch of Digg is better received than the one that was put into place back in 2010. It was that redesign, Digg 4.0, that caused many of its loyal readers to jump ship to the current news aggregation site champion, Reddit.
Source: Digg blog site