New image of BlackBerry London ‘superphone' emerges

Back in November, we reported on an image purporting to be that of the first device running RIM’s next-generation BlackBerry 10 operating system. The handset, codenamed ‘London’, was based on the same design themes employed in the crazy-expensive Porsche Design P’9981 by BlackBerry device, with silver highlights and unusual angles.

Now, a new corporate slide has been leaked to CrackBerry, claiming to show the London handset, which has now had a dramatic makeover compared with the device we saw a few months back. Apparently, CrackBerry would also like us to refer to this thing as a ‘superphone’, for reasons that aren't at all clear.

The design of the handset superphone actually appears to owe more to the BlackBerry PlayBook tablet than to the P’9981. CrackBerry claims that London is destined for the UK market, and that there are now two additional models – codenamed ‘Laguna’ and ‘Lisbon’ – that are headed for AT&T, Verizon and Sprint in the US, although these may simply be localised or network-specific variants of the same device, rather than completely different and distinct models.

The slide itself tells us that “London is about changing the game”, with an emphasis on a unified and more polished hardware and software experience. Claiming that it’s the “ultimate communication device”, RIM clearly isn’t afraid to raise expectations, but given how poorly the company and its products have performed in recent months, that seems like a very dangerous game to play.

The hardware design is reasonably attractive, and the render appears to show a device that’s very sleek and slender, which corresponds with what we’ve previously heard about this thing being thinner than an iPhone. It’s claimed that RIM is testing 1.5GHz dual-core processors from both TI and Qualcomm; this also matches a previous report, which additionally indicated that London will have 1GB of RAM and 16GB of storage, with an 8MP rear camera with flash, and a 2MP front-facing cam, which can be seen in the slide above.  

The screenshot on the device looks nice enough, previewing a reasonably attractive and uncluttered look for the BlackBerry 10 operating system, which we’re promised will provide a “dramatic shift in UI experience”.

Of course, this is all very nice - but we’re still many, many months from seeing this device on the market. Between now and then, RIM will keep churning out more BlackBerry 7 handsets, and probably make more awful business decisions, stumble into another PR disaster of some kind, and subject us to more terrible marketing efforts like the BlackBerry “Bold Team” of cartoon superheroes.

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Did they get Motorola to build the hardware for them? That thing looks a LOT like many of the phones from the Droid series, particularly the Droid X (at least from the front).

I figured RIM would go for a sleek full qwerty size device that could still appeal to their current users but they must have jumped on the slate bandwagon. Not a terrible idea by any means but it'll be interesting to see the final product.

No wonder 'crackberry' calls it a 'superphone', you need to be off your head on crack to think that.

n_K said,
No wonder 'crackberry' calls it a 'superphone', you need to be off your head on crack to think that.

Was there a funny in there somewhere? if so, please identify it, since I'm assuming you were thinking "crackberry" was the name of the company that made the phone, when in fact it's actually called "Research In Motion", or "RIM"....

SirEvan said,

Was there a funny in there somewhere? if so, please identify it, since I'm assuming you were thinking "crackberry" was the name of the company that made the phone, when in fact it's actually called "Research In Motion", or "RIM"....

Crackberry is the site that originally posted about this and that's the site n_k referred to. I would assume that you clearly didn't read the whole post or even the article before you made your post? Do I have to explain what Crackberry means or do you understand what's going on now?

SirEvan said,

Was there a funny in there somewhere? if so, please identify it, since I'm assuming you were thinking "crackberry" was the name of the company that made the phone, when in fact it's actually called "Research In Motion", or "RIM"....


Quoting from the article 'Apparently, CrackBerry would also like us to refer to this thing as a ‘superphone', for reasons that aren't at all clear.'
lrn2rd.

While it's good to see them try to play catchup, they have to be really careful with this. BlackBerry has its fans. If they change it up too much, they'll lose their loyal customers, but at the same time, it won't be as good as established tablet smartphone names, so no one will have a reason to switch. I can't see the corporate market being interested in a device like this either.

I'm glad they're trying something a bit different, and I don't think the last paragraph in the article was particularly necessary, but it's a dangerous move they're making.

what said,
While it's good to see them try to play catchup, they have to be really careful with this. BlackBerry has its fans. If they change it up too much, they'll lose their loyal customers, but at the same time, it won't be as good as established tablet smartphone names, so no one will have a reason to switch. I can't see the corporate market being interested in a device like this either.

I'm glad they're trying something a bit different, and I don't think the last paragraph in the article was particularly necessary, but it's a dangerous move they're making.


+1

I'm no fan of Blackberry/RIM but did you have to add that last paragraph? It takes away from the integrity of the article and makes you look less professional. We don't need your opinion on how the people at RIM are running the company.

Between now and then, RIM will keep churning out more BlackBerry 7 handsets, and probably make more awful business decisions, stumble into another PR disaster of some kind ..

Enough with all the negative journalism. I'm no fan RIM, but this is totally uncalled for. You're supposed to talk about what happened, not predict what will happen.

2xSilverKnight said,

Enough with all the negative journalism. I'm no fan RIM, but this is totally uncalled for. You're supposed to talk about what happened, not predict what will happen.

Indeed. This article is NOT labeled "opinion/editorial".

Well they are very very late to the game with this phone (if it's any good). But I guess better late than never. Though, I can't see any reason why it would make a dent on the Android/iOS marketshare.

I like Blackberry because it gives a good keyboard - If iPhone or Windows Phone had something similar then I would jump ship. Blackberry need to hold onto that keyboard and business use - and then improve it. Give the next BB a good camera and a decent internet experience and Im sold - Iphone and Android user currently

I'm looking forward to this phone - hopefully BB10 is really as good as they are saying it is. But I want to see one with a qwerty kb.

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