New Lumias are ‘not our last chance', says Nokia

Nokia’s announcement of its new Windows Phone 8 handsets this week was a bit of a mixed bag. There was much to like; the new devices are clearly stylish and packed full of impressive tech – but the event itself was plagued by technical hiccups, and Nokia found itself in a storm of controversy when it emerged that it hadn’t been entirely transparent in its presentation of the PureView imaging technology that features in the flagship Lumia 920.

It wasn’t exactly the launch that the new handsets needed, especially given that Nokia’s Lumia handsets haven’t yet gained significant traction in the market. Last quarter, Nokia sold four million Windows Phones between its four Lumia models; by comparison, Samsung sold twenty million Galaxy S III handsets in its first hundred days on sale.

Between Nokia’s stagnating share price and slow smartphone growth, many among the press, the wider blogosphere and even some consumers, have taken to believing that Nokia is running out of time to turn its Windows Phone strategy into a long-term success, with some suggesting that anything short of phenomenal, mind-blowing sales of the new Lumias will mean the end of Nokia as we know it.

Not so, says Nokia. Jo Harlow, the company’s senior vice-president for Smart Devices – who announced the Lumia 920 at the New York event – told The Telegraph that this was not the make-or-break moment that some would like to believe.

“This is a step in the journey,” she explained. “This characterisation that it is the last step is not reality. These are two devices; they’re not all the devices that we’ll base on Windows Phone 8. This is our strategy and it’s a journey; there’s not one moment in time that defines everything.” Indeed, recent leaks point to at least two more Windows Phone 8 devices being on the way – the entry-level ‘Flame’ and the Zune-like ‘Zeal’ – with a new low-end 'Glory' Windows Phone 7.8 handset also on the cards.

Harlow also reiterated earlier sentiments that Nokia aims to continue offering distinctive products, while still making a strong contribution to growing the Windows Phone platform as a whole, citing maps as an example of this.

Nokia has said that it hopes to offer superlative location services on its devices; its CEO, Stephen Elop, said earlier this year that he wants Nokia to "become the 'Where?' company", and the recent full release of its City Lens app offers another taste of its plans in that area. But its partnership with Microsoft has also seen Nokia’s Navteq mapping technologies extend to Bing Maps, bringing improvements to other manufacturers who also use that service.

So while this may not be the last chance for Nokia to bring its strategy to maturity, no-one can deny that the company is still facing a huge challenge, and the imminent arrival of the new iPhone won’t make things any easier – especially when it seems that we’re still almost two months away from the new Lumias going on sale.

Source: The Telegraph | Image via ZDNet

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if anybody knows a little about microsoft, then they should know that nokia should be fine, since microsoft will never give up until it has a successful product. they will continue to shovel money into windows phone until something good happens

jasonon said,
if anybody knows a little about microsoft, then they should know that nokia should be fine, since microsoft will never give up until it has a successful product. they will continue to shovel money into windows phone until something good happens

That doesn't always happen though. Take Zune and Kin for example. I had a Zune original and Zune HD and rather disappointed their marketing didn't go any better.

Hmm sounds like history repeating itself some what. Does anyone recall a small cuputino company that was handed an olive brach by Redmond. Look where apple is today...

Luke Winstanley said,
Hmm sounds like history repeating itself some what. Does anyone recall a small cuputino company that was handed an olive brach by Redmond. Look where apple is today...

Does anyone recall a small England-based company that was handed an "awesome exclusive smartphone OS deal" by Redmond?

Look where Sendo is today...

The latest Lumia's proved that Nokia has no idea, what a terrible fail when all the supposed Lumia pics and movies were faked.

derekaw said,
The latest Lumia's proved that Nokia has no idea, what a terrible fail when all the supposed Lumia pics and movies were faked.
Welcome to marketing ...

derekaw said,
The latest Lumia's proved that Nokia has no idea, what a terrible fail when all the supposed Lumia pics and movies were faked.

The Verge, of all people, did a one on one with Nokia and night photos. 920 crushed the gs3, ones and iPhone. While the ad photos werent real, the camera IS better than current leading devices.

laserfloyd said,

The Verge, of all people, did a one on one with Nokia and night photos. 920 crushed the gs3, ones and iPhone. While the ad photos werent real, the camera IS better than current leading devices.

OneX that is.

For me at least, the Lumia line proved Nokia still got it. Right now I will support both Nokia and Microsoft. Best phones I've used for a long time.

Lumia 920 (supposed to be a flagship phone) not having a microSD slot = fail.

Good luck, Nokia.
I put many hopes in Jolla, which here, on Neowin, receives no coverage.

Lumia sales have been doubling every quarter and these latest phones look like they will be amongst the best phones in the world. I don't expect Nokia to sell 30 million Lumias in Q4, but maybe 6-8 million. The low end models really are the most important in terms of pure sales volume. We've heard about 2 or 3 low end phones coming from Nokia already. The more of these phones Nokia produces the better they will do. I think Nokia stock is one of the best bargains out there. This company is growing WP market share and Microsoft is never giving up on Windows which means Nokia basically has a blank check to continue growing (as long as WP continues increasing market share).

Avatar Roku said,
Lumia sales have been doubling every quarter and these latest phones look like they will be amongst the best phones in the world. I don't expect Nokia to sell 30 million Lumias in Q4, but maybe 6-8 million.

So you expect Nokia to do much worse across it's entire Lumia range than Samsung managed with a single handset and yet you consider that to be a success? It's one thing to make up numbers but if you're going to do that I would have you'd at least make up numbers that support your point rather than refuting it.

It doesn't take a genius to determine what stocks will go up and what stocks will go down. As has been proven many times, a monkey throwing darts at a stock chart does pretty well against these guys.

“This characterization that it is the last step is not reality" - I like this quote because the tech press articles are so often not based in reality but are geared toward personal opinion and driving consumer opinions one way or the other.

Nokia has bounced and the only way back is up, and they are doing fine at this moment. Talk to us this time next year. That would be a good time to pass judgment.

A camera that takes pictures in near total darkness, a phone you can use with gloves on, free built in turn by turn voice navigation, wireless charging, super hi res display that is more visible in sunlight than the other guys, NFC. With features like this these guys sound like they are in real trouble against the competition.

The tech press are hungry to make this a two horse race, but the wireless carriers aren't on board with that and the patent aspects keep Microsoft in the game indefinitely. Not only does MS have power over whether Android phones can be sold or not (see the widespread Motorola bans), but they get paid for every Android device sold. This means an endless supply of resources to fund Windows Phone and Nokia. Couple that with the fact that carriers are getting squeezed by Apple and are nervous about legal challenges to Android phones that could disrupt their own business plans. Microsoft has a long runway of time to take control of this industry and they've decided Nokia is the best way to do that.

You should really leave analysis of stock to experts. You are showing little understanding of the situation nor of how the stock market works.

DrakeN2k said,
There getting there , it will be slow , maybe more job losses but they will be back

oh yeah? just like rim will make a huge come back?... not likely.

im not going to bash nokia because they make solid hardware but i firmly believe their issues are because of only offering windows phone. they need to branch out and make some android handsets as well.

smooth3006 said,

oh yeah? just like rim will make a huge come back?... not likely.

im not going to bash nokia because they make solid hardware but i firmly believe their issues are because of only offering windows phone. they need to branch out and make some android handsets as well.

Rim is in a total different category, Nokia has already proved that they make awesome phones and have gotten rave for their Nokia 900 and even their lower end which are much better than any feature phone for the same price or even lower. They will sure come back and Windows Phone 8 and soon a Windows 8 tablet will help in that regard.

People like to bring up Nokias stock price but it's been going up since their Q2 earning announcement. Hell it closed up 7.3% on friday. It's pretty much heading up with time, the hit it took after the 5th was a overreaction IMO. The fact is that they're selling more Lumias with every quarter, maybe not iphone and galaxy s numbers but it's going up. If they end with a solid Q3-Q4 off of the Lumia 920 and 820 (which should find it's way on more carriers than the 800 and 900 did) then there's no reason for the stock not to see a sharp jump.


IIRC Nokia also ended Q2 with more money on hand than it had before.

GP007 said,
People like to bring up Nokias stock price but it's been going up since their Q2 earning announcement. Hell it closed up 7.3% on friday. It's pretty much heading up with time, the hit it took after the 5th was a overreaction IMO. The fact is that they're selling more Lumias with every quarter, maybe not iphone and galaxy s numbers but it's going up. If they end with a solid Q3-Q4 off of the Lumia 920 and 820 (which should find it's way on more carriers than the 800 and 900 did) then there's no reason for the stock not to see a sharp jump.


IIRC Nokia also ended Q2 with more money on hand than it had before.


Exactly. I find it pathetic as people are trying to play them down and it's the fact that their handsets are coming to more carriers and the big push that windows phone 8 is going to get. I already have 2 handsets to buy when release. One for my girl and one for me so I see them coming back to stable black soon. The new Windows Phone Platform/Windows 8 is going to rock!

GP007 said,
People like to bring up Nokias stock price but it's been going up since their Q2 earning announcement. Hell it closed up 7.3% on friday. It's pretty much heading up with time, the hit it took after the 5th was a overreaction IMO. The fact is that they're selling more Lumias with every quarter, maybe not iphone and galaxy s numbers but it's going up. If they end with a solid Q3-Q4 off of the Lumia 920 and 820 (which should find it's way on more carriers than the 800 and 900 did) then there's no reason for the stock not to see a sharp jump.


IIRC Nokia also ended Q2 with more money on hand than it had before.

true but you cannot fire all your employees to increase your cash flow.......

I think Nokia is being overly optimistic here. The company has been haemorrhaging money and its stock has been rated "junk" by the leading market analysts.

It's all very well trying to paint a rosy picture but if the new Lumias fail then Nokia will almost certainly be facing bankruptcy and would then likely be bought up by another company, possibly Microsoft.

Anyone who has been saying that Lumias are "the last chance for Nokia" have no clue what so ever how big Nokia actually is. Symbian with S40 are still on the top, S40 is still going up in sales WP is rising by the day etc.

alwaysonacoffebreak said,
Anyone who has been saying that Lumias are "the last chance for Nokia" have no clue what so ever how big Nokia actually is.

It's not just "anyone" saying it though. Major credit rating agencies like Moody's have downgraded Nokia stock to "junk" status and the market doesn't have much confidence that the situation can be turned around.

Could those credit ratings agencies be wrong? Absolutely, though I'd take their word over yours any day.

Yeah just wait and see. Next year this time Nokia should "be gone". That'll not happen. Nokia-Siemens and Asha devices will easily hold them up as far as they'll have an new strategy. (That is if something is to happen with the WP deal, which probably won't happen.)

alwaysonacoffebreak said,
Yeah just wait and see. Next year this time Nokia should "be gone". That'll not happen. Nokia-Siemens and Asha devices will easily hold them up as far as they'll have an new strategy. (That is if something is to happen with the WP deal, which probably won't happen.)

Nokia's stock is at a 10 year low, having lost 81% of its value. It has lost a dramatic amount of market share and has taken a gamble on Windows Phone, which has yet to make a serious dent in the marketplace. I'm glad you have confidence in them but it's blind confidence and flies in the face of market analysts.

theyarecomingforyou said,

Nokia's stock is at a 10 year low, having lost 81% of its value. It has lost a dramatic amount of market share and has taken a gamble on Windows Phone, which has yet to make a serious dent in the marketplace. I'm glad you have confidence in them but it's blind confidence and flies in the face of market analysts.

It takes only one good move to restore those stock values. They haven't done it yet. but wait and see when windows 8 slates and tablets become popular those phones will sell too. their problem was the lack of support for native coding. now that they support it in Win 8 RT and Phones and Unity and Unreal engine supporting both platforms I can see a bright future for windows phones. They did the right thing. Microsoft and Direct X for ever....

alwaysonacoffebreak said,
Anyone who has been saying that Lumias are "the last chance for Nokia" have no clue what so ever how big Nokia actually is. Symbian with S40 are still on the top, S40 is still going up in sales WP is rising by the day etc.
S40 is still going up in sales? The sales is still increasing? So many people buying Nokia S40 phones?

Nokia's losing billions a year. They can't continue to bleed cash at that rate forever. Something's got to give. My guess is the new Lumia phones will do mediocre sales and they'll end up being sold off some time in the future. It could be a year, two, or even three, but in the end, Nokia is done for unless it can achieve spectacular sales.

tanjiajun_34 said,
S40 is still going up in sales? The sales is still increasing? So many people buying Nokia S40 phones?

Yeah, from what I've been reading, the recent Asha line of S40 phones (Touchscreen, Java; Whatsapp is available) has been a major hit for Nokia in developing countries. They're cheap and provide smartphone-like functionaliy.

theyarecomingforyou said,

It's not just "anyone" saying it though. Major credit rating agencies like Moody's have downgraded Nokia stock to "junk" status and the market doesn't have much confidence that the situation can be turned around.

Could those credit ratings agencies be wrong? Absolutely, though I'd take their word over yours any day.

You trust credit rating agencies??? HAHAHAHAHAHAHA

Seriously though based of the recent "recession" and rigged Facebook stocks I would trust the words of Nokia over ANY credit agency.

theyarecomingforyou said,

Nokia's stock is at a 10 year low, having lost 81% of its value. It has lost a dramatic amount of market share and has taken a gamble on Windows Phone, which has yet to make a serious dent in the marketplace. I'm glad you have confidence in them but it's blind confidence and flies in the face of market analysts.


theyarecomingforyou said,

Nokia's stock is at a 10 year low, ......

Where was Apple's stock before they became the 4th Reich of power and domination?
Where are Start-ups with no investment like google before they become the household big brother?

Interestingly more recent analysts have stated that the negative stock reactions have been an over-reaction.