New Microsoft commercial for purchased Nokia division shows its cellphone history

Microsoft completed its purchase of Nokia's Devices and Services division two weeks ago, but one thing that didn't come along with the transaction was the Nokia name. While Microsoft does have a license to use the brand, it's likely the company wants to move away from it sooner rather than later.

In a new commercial uploaded to YouTube, Microsoft implies just that, showcasing Nokia's storied cellphone history with a Rube Goldberg machine before showing a new Windows Phone device followed by Microsoft's logo, sans any Nokia branding at the end. The commercial is the second for the new Microsoft division, following last week's "Not Like Everybody Else," which also lacked a Nokia logo at the end. In both commercials, Microsoft uses the #morecolorful Twitter hashtag to emphasize the unique appearance of its smartphones.

Microsoft teased the commercial on Vine yesterday, saying "something epic approaches" and that "more" would be released soon.

It's not clear how long Microsoft plans to use the Nokia name, but given the lack of Nokia branding in the commercials, it's possible the change could come within the year. Reports have indicated Microsoft plans to release several phones around the time of Windows Phone 8.1 updates, including one this summer, so it may not be long before a branding decision is revealed.

Source: Nokia (YouTube)

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Had a few of the older model Nokias Were good phones.

Not sure how things just got more colorful tho. Same devices, just probably badged differently.

techbeck said,
Had a few of the older model Nokias Were good phones.

Not sure how things just got more colorful tho. Same devices, just probably badged differently.

That's the only problem with this. Nothing has changed. Nothing new was announced.

Hopefully it will be a series... with 8.1 and Cortana, do something similar with the message "just got more personal".

Cute and all. I just hope they are adding MicroSD support to all of the mid to top end phones from nokia. My *only* complaint about my 1020. Just silly in this day and age to sell a phone without that ability.

MrHumpty said,
Cute and all. I just hope they are adding MicroSD support to all of the mid to top end phones from nokia. My *only* complaint about my 1020. Just silly in this day and age to sell a phone without that ability.

Tell that to Apple - who is doing just fine. :p

I agree with you though that it should be included to at least have the option, but more and more phones are coming with enough storage where it works for the majority of people. And with cloud storage available people are finding ways around having to use the microSD.

I went from Android (with microsd), to iPhone 4, 4s, 5 (no microsd), now to the Windows Nokia Icon (no microsd again) - and life hasn't gotten overly complicated without that additional storage. I've really ever needed additional storage on my tablets and PCs, but not really my phone. I don't think I'm the minority there either, but again, I do think you're right - should at the very least be included in a broader range of phones so it's at least an option for those that need it. Just know that most companies are getting along fine without it. Again, look at Apple- has NEVER had expandable storage available for any of it's products other than laptops and macs.

Tarrant64 said,
Tell that to Apple - who is doing just fine. :p
As that feature permiates you see tons of Apple user's scratching their heads as to why its missing. The wall Apple has created isn't as high as it once was for those wanting to switch platforms. WP and Android have compelling options. The easiest way to sway someone is offering something they *can't* have on their current platform. I imagine apple will cave here at some point... if they don't they are giving a huge bullet point to WP/Android.

I agree with you though that it should be included to at least have the option, but more and more phones are coming with enough storage where it works for the majority of people.
I disagree. Loading movies and obscene amounts of music on phones takes up more space than is offered easily. Add to that games and apps and there is a constant dance for space.
And with cloud storage available people are finding ways around having to use the microSD.
I hate this argument. Cloud storage is a great way to offload data you don't really need on your phone. If you want to watch tv/movies or listen to a large amount of music w/o being tied to WiFi or bump up your data bucket it's just silly. With the new MicroSD cards you have switchable 128gb of data. Cloud storage can't compete with that value no matter how it's spun.

I should add I'm not one of the people who really wants tons of extra space until I'm travelling. But, when I travel... I have no options but to bring a laptop or tablet. The metric is not "do I need it all the time" the metric is "when I want it, can I have it." And finally Apple doesn't do a lot for its users. That's not an argument. They got in the game first and the others are or have caught up... they are already being beaten out heavily outside of the US its likely they will start getting a working over here soon too.

MrHumpty said,
As that feature permiates you see tons of Apple user's scratching their heads as to why its missing. The wall Apple has created isn't as high as it once was for those wanting to switch platforms. WP and Android have compelling options. The easiest way to sway someone is offering something they *can't* have on their current platform. I imagine apple will cave here at some point... if they don't they are giving a huge bullet point to WP/Android.

I disagree. Loading movies and obscene amounts of music on phones takes up more space than is offered easily. Add to that games and apps and there is a constant dance for space.
I hate this argument. Cloud storage is a great way to offload data you don't really need on your phone. If you want to watch tv/movies or listen to a large amount of music w/o being tied to WiFi or bump up your data bucket it's just silly. With the new MicroSD cards you have switchable 128gb of data. Cloud storage can't compete with that value no matter how it's spun.

I should add I'm not one of the people who really wants tons of extra space until I'm travelling. But, when I travel... I have no options but to bring a laptop or tablet. The metric is not "do I need it all the time" the metric is "when I want it, can I have it." And finally Apple doesn't do a lot for its users. That's not an argument. They got in the game first and the others are or have caught up... they are already being beaten out heavily outside of the US its likely they will start getting a working over here soon too.

I agree with you on most of your points but there's a lot of people who are watching entertainment via streaming. YES - when you want to be offline storage is crucial to have the selection of movies you want to watch, etc. However, I'm willing to bet that's not how the majority of people are consuming content. I personally have run into the issue though on my iPhone not having enough storage. I happen to travel quite frequently and like to watch movies while on a plane. I ended up using a tablet for this because my iPhone could only store 1-2 movies (along with all my music/audio books) at a time. It sucked - hardcore. But I never got the sense or hear from anyone else that travels that it was a common issue. I don't know what the numbers are, but out of maybe a million people there's like 50,000 that this upsets enough for them to leave and find something with microsd storage.

I'm willing to admin I'm wrong there, that's just my opinion and where I'm coming from.

And yes, WP/Android are gaining tons of ground. I left iPhone for WP (Lumia Icon). For me the microSD wasn't crucial (maybe this is something negative that an iPhone forced me to accept) and I've learned to get by on 32GB.

This was pure awesome... but I wouldn't say it's the 'best'... they've done a lot of great ones :).. the 'built for you' ad, the funny camera ads, etc. :) This one is definitely on the top of the list though.