New Microsoft video shows a man lurking inside a copier

Microsoft sometimes takes an offbeat approach in its marketing campaigns. One of the more recent examples is the Internet Explorer "Browser You Love to Hate" effort. This week, Microsoft launched another such campaign that is designed to show the dangers of downloading and using counterfeit software on the Internet while at work.

The campaign includes a video, shown above, where workers at an office are carrying out simple tasks such as storing data on a USB drive, downloading software or even making copies at the office copier. The video shows that these simple threats can lead to bad consequences, using an actor who is supposed to be a symbol for internet hackers spying on these workers.

The actor is seen hiding inside the office in various locations, including inside the copier. The idea is that workers should be aware that counterfeit and pirated software that is downloaded and used by businesses could be detrimental to the organization, including through digital theft or the loss of important data. It can even lead to identity theft if a copier that runs counterfeit software takes information from its workers.

In a Microsoft blog post, the company said that 24 percent of PCs that run some kind of counterfeit software either download malware immediately or proceed to download and install the software once connected to the Internet. Microsoft has set up a website called How To Tell that gives businesses information on how they can find out if the software they are running is legitimate and how to report counterfeit software to the company.

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24 Comments

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A bit long at 2:26, where will it be shown? Hardly the right lenght for a TV advert, after today I'll probably never see it again.

kravex said,
A bit long at 2:26, where will it be shown? Hardly the right lenght for a TV advert, after today I'll probably never see it again.

Before you install Windows 8, you have to sit through that and 5 minutes of FBI piracy warnings...

That was really funny, but even funnier is the hidden message.

Real message: "Be careful not to get fooled into buying pirated stuff. Make sure it's genuine."

Hidden message: "Be careful not to buy pirated stuff. They are free. Just visit a torrent website and download away." LOL

eddman said,
That was really funny, but even funnier is the hidden message.

Real message: "Be careful not to get fooled into buying pirated stuff. Make sure it's genuine."

Hidden message: "Be careful not to buy pirated stuff. They are free. Just visit a torrent website and download away." LOL

Yeah go ahead and download windows from some torrent site. No firewall is gonna save you from all those backdoors that some of them have.

alwaysonacoffebreak said,

Yeah go ahead and download windows from some torrent site. No firewall is gonna save you from all those backdoors that some of them have.

It's a matter of finding a clean one. For the record, I'm against pirating. My previous comment wasn't serious, you know.

alwaysonacoffebreak said,

Yeah go ahead and download windows from some torrent site. No firewall is gonna save you from all those backdoors that some of them have.


Some. But not all if you know where to get them correctly.

Another lame waste of money from Microsoft.
How about some actual cute, funny and informative ads to you know... highlight your products and get people to buy them?

That said, the redhead was very cute.

knighthawk said,
Another lame waste of money from Microsoft.
How about some actual cute, funny and informative ads to you know... highlight your products and get people to buy them?

That said, the redhead was very cute.

How is informing people about sales of counterfeit software a waste? Did you even watch the video?
When I buy something, I expect it to be genuine, not pirated.

knighthawk said,
Another lame waste of money from Microsoft.
How about some actual cute, funny and informative ads to you know... highlight your products and get people to buy them?

Wow, people even complain about Microsoft because they don't just make advertisements for their own products but also to help/inform other people?

Flae_qui said,
O.o since when does pirated software take your info? I've never seen it ever ask me of anything...

When it's from black market dealers who fool you into thinking that you are buying a legitimate product

Damian said,
Weird/awkward video as usual from Microsoft.

Yeah, I agree, that video would be a LOT better if Apple made it..

max22 said,
lol

This only represents what happens if you search in google and dl crapware. If you are smart enough to be member of private torrent tracker you get untouched pirated software which as good as cd/dvd version.