Seven of the UK's most important music download retailers have launched a campaign to help consumers make sense of the popular music format MP3.
7digital.com, Digitalstores.co.uk, HMV.com, Play.com, Tescodigital.com, Tunetribe.com and Woolworthsdownload.co.uk will all use a new "MP3 compatible" logo to indicate to customers that downloads will play on every PC, Mac and on virtually every available digital music player.
The logo has been devised by ERA Digital, the digital grouping within the Entertainment Retailers Association (ERA). Pictured below, the logo is very clear to consumers that the download is 100% MP3.
Wendy Snowdon, Head of PlayDigital, comments: "It makes sense for customers to buy MP3. Not only can they use the MP3 format on any music device but it's often cheaper to buy this universally-compatible music than it is to buy restricted music from non-MP3 retailers. It's an easy choice."