New MSN Provides Breakthrough Offerings for Advertisers

REDMOND, Wash. -- Jan. 8, 2004 -- Consumers hooked on the high-speed Internet aren't the only ones who received a belated holiday gift with today's launch of the new version of MSN® Internet services. The new portfolio of free and premium Web services from MSN extends the power of broadband to advertisers and provides additional opportunities for marketers to more effectively reach the massive MSN online audience.

Fueled by feedback from consumers, marketers, and ad agency executives, MSN now offers advertisers new high-impact advertising options, including TV-like ads, via a new, free, streaming-video service, MSN Video; new MSN home page ad products such as expandable ad space that provide advertisers with improved flexibility and greater potential for creativity; and Universal Ad Package (UAP) standardized ads to make it more efficient for advertisers to plan, create and purchase ad space.

"MSN has taken online advertising to the next level by offering a rich array of innovative options for advertisers," said Joanne Bradford, vice president and chief media revenue officer of MSN. "The 50 percent revenue growth we've experienced in our advertising business over the past year demonstrates how important online advertising has become and specifically how MSN has solidified itself as a top media property across all media."

View: The press release

News source: MS Presspass

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