Back in September, Nokia launched a competition to get the public to design them a new ringtone. The old Nokia ringtone, which had been through many revisions was starting to get tired, and the company knows it.
Skip forward to today, Nokia has announced that they have picked a winner. The new ringtone is dubstep-inspired and retains the roots of the instantly recognizable original Nokia ringtone.
According to The Next Web, Italian DJ Valerio Alessandro Sizzi entered the 23 second track and won the competition. Nokia Sound Design manager Tapio Hakanen explained why Valerio won by saying;
“The winner represents very much the sound of now with its energetic dubstep take on the Nokia Tune. It uses the 24-second running time cleverly having a clear intro, mid section and ending, all sitting nicely next to each other. This was one of the many examples of the Nokia Tune’s melodic flexibility.”
The new ringtone will be loaded on 100 million handsets, and will feature on all Nokia's phones in it's 2012 portfolio, including the company's upcoming "Sea Ray" device.
It could not have been an easy decision for Nokia to pick something to go next to a tone that has become so iconic around the world. The Nokia tone has (perhaps unintentionally) became somewhat of a cultural icon, even appearing in movies.
Check out the ringtone below.