New Samsung ad pokes fun at Apple fanboys

It’s no secret that Samsung and Apple aren’t exactly best friends these days. The two companies continue to lock horns, as disputes rage over patent infringements, with Apple doing its very best to get Samsung’s newest Android smartphones and tablets forcibly removed from sale in multiple markets.

So there’s something undeniably delicious about Samsung’s latest ad campaign – set to debut on American TV on Thanksgiving – which cracks more than a few jokes at the expense of Apple’s most faithful followers. It tracks the queues outside venues that are clearly meant to resemble Apple Stores, formed of people eagerly discussing the product that they’re awaiting.

Neither Apple nor the iPhone 4S are mentioned by name, but there are plenty of clues indicating which product the ad is gently teasing; those in the queue make comments such as “If it looks the same, how will people know I upgraded?” while another guy, looking for info on the product online via his current phone, says “Uh-oh… the blogs are saying the battery looks sketchy”.

Everyone remains engrossed in their wait for the big product, until they spot other people outside of the queue carrying… you guessed it, Samsung phones – specifically, the Galaxy S II, which is getting a big promotional push in the US this holiday season.

“I could never get a Samsung”, says one of the hipsters in the queue, as he sits, tapping away on his notebook. “I’m creative.”

“Dude, you’re a barista”, replies his friend.

It’s a wonderfully cheeky ad that pokes a bit of fun at the overtly cool image that Apple has cultivated for itself – and Samsung has promised that more are on the way, debuting first on the company’s Facebook page. For now though, you can enjoy the first full ad right here:

via CNET

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Hollow.Droid said,

It's the US variant. I believe there are 3 slightly different versions but why the US can't simply be like the rest of the world and compete solely on tariff plans and prices is beyond me.


Because we can.

xx_chinni_xx said,
Phone in add is not looks like Samsun Galaxy S II
http://www.samsung.com/global/microsite/galaxys2/html/

Samsung has 5 Vartiants of the S II

Sprint's Variant (Model SPH-D710)
The T-Mobile Variant ( Model SGH-T989)
AT&T's Galaxy S II (Model SGH-I777 , Model SGH-I727)
Japanese model ( Model SC-02B)


Not sure why 5 different models are called the same but maybe it helps them say look we sold X many Galaxy S IIs !

Pam14160 said,

Because we can.

Yeah it must be great reducing the amount of accessories available. Or having such poor plans that the only way you can differentiate yourselves is by creating names like the Samsung Ultra Awesome Lightning Bolt. How about sell the same device and attract customers through better plans, customer service or prices?

"check out that screen, this thing is huuuge"
"it's pretty massive"
- The exact reasons why I will never buy a phone of this size.

Also, I missed something like "hey, it looks like my iphone"

coderedd said,
"check out that screen, this thing is huuuge"
"it's pretty massive"
- The exact reasons why I will never buy a phone of this size.

Also, I missed something like "hey, it looks like my iphone"

come on!!!! the Galaxy S II is not that big!!!
when you compare it to the Galaxy Note!

"It's a Samsung Galaxy S2, this phone is amazing."
And from what I've seen (family members and a class mate) the next sentence would go something like, "Just remember to charge it every night, and bring the charger if you plan to actually use it.".

Laying idle, with no apps running apart from android itself and receiving not calls/texts/mails it's dead in less than one and a half day. Seems to have something to do with how Android manages wifi and 3G connectivity, or rather how it does not... Only explanation I've got yet...

My Captivate has gotten over 3 days of battery life whilst being used. Granted, I turned off Wi-Fi and GPS when not being used. Show me an iPhone that you can use for three days without charging. Yes, I am on an Samsung leak of 2.3.5 (KK2).

I heard that the United Federated Union of Baristas (UFUB) is considering a lawsuit against Samsung for defamation of character over the intentional defamatory comments regarding baristas in this ad. Or at least that is what a local Starbucks barista told me while he was handcrafting my unique "artistic masterpiece of a drink" this morning. (teehee!)

ir0nw0lf said,
Or at least that is what a local Starbucks barista told me while he was handcrafting my unique "artistic masterpiece of a drink" this morning. (teehee!)

haha

ir0nw0lf said,
I heard that the United Federated Union of Baristas (UFUB) is considering a lawsuit against Samsung for defamation of character over the intentional defamatory comments regarding baristas in this ad. Or at least that is what a local Starbucks barista told me while he was handcrafting my unique "artistic masterpiece of a drink" this morning. (teehee!)

Don't you mean handcrafting your "beautiful, phenomenal, gorgeous, easy to drink" latte?

"I'm creative." - "Dude, You're a barista." haha that was funny as hell... most think this way who owns an iphone...

still1 said,
"I'm creative." - "Dude, You're a barista." haha that was funny as hell... most think this way who owns an iphone...

I particularly liked the whinny girl saying "why don't you just get a 4G phone" HA.

Man I would love to see Microsoft pull off an ad like this! It's about time someone takes on the unassailability of the Apple brand and its zealots: i.e., the excessive devotion, the ignorance of the quality of rival brands, overlooking the clear weaknesses of Apple products, the ridiculous view of themselves ("dude, you're a barista!"), etc.

These are not the days of iPod dominance anymore. The iPhone is one smartphone among many high quality phones with a great supporting ecosystem. It's time for the Apple brand to come back down to earth where the rest of humanity dwells.

Mocosoft said,
Apple's market position is based on consumer ignorance..

Yes because all the millions of Apple users are dumb/stupid, that's why they buy Apple products...right?

seriously folks. if there were so fun to be poked out of the apple fanboys. there would have been a mass exodus for the past. oh. i don't know. say 20 to 30 years now.

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