New Smoked by Windows Phone ad campaign begins

Microsoft started its "Smoked by Windows Phone" viral marketing campaign at CES 2012 as random people were challenged to complete tasks with their smartphone faster than a Windows Phone device. It turned out to be major Internet hit and Microsoft decided to expand it into an official video ad campaign. Microsoft says the ads have now been viewed over 25 million times and the company has also participated in 150,000 in-person challenges in 45 countries worldwide.

Today, the official Windows Phone blog has announced that Microsoft has launched a new series of Smoked by Windows Phone video ads. The campaign will be seen on web sites such as MSN and MSNBC. Users of Skype and the Xbox 360 console might also see the ads; you can also go ahead and check out all of the ads on YouTube.

This time, Microsoft's Ben Rudolph is seen in the videos taking to the hard and mean streets of Seattle. In the above video, he is shown competing with a woman named Ramona with a Samsung Stratosphere phone. Rudolph challenges the woman to find a seafood restaurant and the share the details of the restaurant with her friends; she gets a free dinner at that restaurant if she wins.

Naturally, Rudolph beats her with his Nokia Lumia 900 as he uses features such as Local Scout that offers up cool places to see nearby. The Share button on the Windows Phone OS also allows him to quickly share the restautant location with friends.

However, Rudolph decides to show mercy to Ramona. Not only does he give her a free restaurant visit anyway, but also gives her a new Lumia 900.

Source: Windows Phone blog

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this is an "ok" feature to market. I hate it when i see a windows phone comercial that displays the "live tiles" for information at a glance. consumers could care less about the live tiles! show bing vision and local scout! those are cool features! or the entirely integrated facebook contact book and news feed. people will like that!

tiffanyusa said,
One thing i do have to say my 900 is faster than my galaxy note it does smoke it but i do love the big screen

Your 900 isn't faster than the Note at ALL things. At specific tasks the 900 can win, but at other specific tasks, the Note can win. That's why these "contests" are silly, we already saw how they're not fair and set up so that other phone lose.

andrewbares said,

Your 900 isn't faster than the Note at ALL things. At specific tasks the 900 can win, but at other specific tasks, the Note can win. That's why these "contests" are silly, we already saw how they're not fair and set up so that other phone lose.

Not true mostly anything i press on the note i ususlly end up with a 2 or 3 sec delay upon execution the 900 never exibited that and it happens even after i clear the memory cache on the note

andrewbares said,

Your 900 isn't faster than the Note at ALL things. At specific tasks the 900 can win, but at other specific tasks, the Note can win. That's why these "contests" are silly, we already saw how they're not fair and set up so that other phone lose.

How are these contests silly and not fair and set up? We're talking about doing everyday task on your smartphone so if WP can beat your "dual core" smartphone by quite a margin then the contest is unfair? Also in the end nobody is the loser because you end up with a free phone. Much better than tthe crap you carry around even.

Have to admit, once you find that seafood restaurant on google maps you have to scroll WAY down to find the "share this place" thingy

Julius Caro said,
Have to admit, once you find that seafood restaurant on google maps you have to scroll WAY down to find the "share this place" thingy

Because 99% of the time I'm never sending a location to a friend, and I'm sure that the feature isn't commonly used by the majority of consumers.

Developers position things based on how often the majority uses it. That's why telephone numbers and location and directions are at the forefront.

andrewbares said,
They should have a "Smoked by WP8" contest in a few months where WP8 goes up against WP7 and smokes it.

I don't think that'd be a great idea. It's bad enough Microsoft already has a lot of people complaining about their new phones not being eligible for the WP8 upgrade, and that would just be like rubbing salt in the wound.

The WP7 phones are still great phones too.

dead.cell said,
that would just be like rubbing salt in the wound.

Exactly. I didn't mean it would be a good idea this is how Lumia owners will feel.

So the commercial is promoting a phone that is basically EOL? Wonder how new customers will feel when they find out their phone is obsolete the minute they buy it

Sonne said,
So the commercial is promoting a phone that is basically EOL? Wonder how new customers will feel when they find out their phone is obsolete the minute they buy it

They will be fuming mad. Smoke will be coming out of their ears. Hence the "Smoked by Windows" title.

NightCrawlerInfinity said,

They will be fuming mad. Smoke will be coming out of their ears. Hence the "Smoked by Windows" title.

This made me lol. Indeed they will get smoked by Windows - literally.

Sonne said,
So the commercial is promoting a phone that is basically EOL? Wonder how new customers will feel when they find out their phone is obsolete the minute they buy it

You mean UNLIKE that Android phone she was carrying? Which runs Android 2.3? Please... I guess she was supposed to be "fuming" and "smoking" to begin with?

I hear what you guys are saying bot face it - with very few exceptions, pretty much any piece of technology you buy today is obsolete tomorrow.

It's the experience that matters to average consumer, not number of updates.

Sonne said,
So the commercial is promoting a phone that is basically EOL? Wonder how new customers will feel when they find out their phone is obsolete the minute they buy it

See this is where Microsoft really messed up the marketing.

Since the 7.8 update is going to include virtually every feature that the WP7.x device can handle, they should have just called it WP8 (1st Gen Device), and then people wouldn't have had this reaction.

The features the current WP7 users are going to miss out on with WP8, are not capable of running on the current hardware. This is mainly centered around the device drivers and especially the graphics capabilities.

They should have called the update WP8 and left it at that, and users with 1st generation devices would not be offered the software it can't run.

Knowing this was coming, I was at first a bit angry with Microsoft, as NT can run on the current devices; however, when I had the chance to see the shift they are wanting to take for WP8, in the end it is really worth it.

WP8 will no longer be just a Phone/Tablet OS, which is a watered down version of a desktop class OS like Android and iOS are, instead it is full implementation of NT, and with that comes more OS features and power than the world has seen on a Phone class device. (Like I mentioned above, go check out the Havok Engine demos for WP8, it is putting out 720p gaming that is near to equal to the XBox 360, and that is beyond what even my tech team thought was going to be possible.)

So with WP8 instead of basic Apps and low key games, we are going to see the same class of Applications and games from our PCs running on the phone. We will have full software versions instead of 'lite' versions of existing software for the first time.

When Microsoft introduced PocketPC back in 2002, they changed things with the first general OS based smartphone. WP8 is another massive jump with the first desktop/server class OS based smartphone.

BigBoy said,

You mean UNLIKE that Android phone she was carrying? Which runs Android 2.3? Please... I guess she was supposed to be "fuming" and "smoking" to begin with?

I hear what you guys are saying bot face it - with very few exceptions, pretty much any piece of technology you buy today is obsolete tomorrow.

It's the experience that matters to average consumer, not number of updates.

Except thats where the beauty of open source really shines, she can flash from a variety of MANY different Android versions, as many times as she wants. Android provides freedom of choice

Sonne said,

Except thats where the beauty of open source really shines, she can flash from a variety of MANY different Android versions, as many times as she wants. Android provides freedom of choice

That is in fact NOT the case:

- most of those "open source" projects are actually ripoffs and illegal downloads; the average Android ROM that does not have Google apps in it (which is the part that is mostly open) would not be very interesting to many users. You do realize that OEMs have to pay to Google for built-in Mail, Maps etc. apps, right? And that having them in any random ROM is not really "open source"?
- I figure that the average's consumer interest or even awareness of alternative ROMs for Android phones is about the same as the average Nokia Lumia user's awareness that they will not get all of WP8 features; in other words - most people have no clue

IMO, you are confusing the "large hacking community" with "beauty of open source" and in the process, you are not doing "open source" any favors. There are hacked ROMs out there for Windows Phone also, for many devices, and yet that does not make it a viable way to roll for average consumer.

The only viable way to handle this is Carrier/OEM upgrade path and I don't think you need a special link to know that that's a train wreck.

BigBoy said,

You mean UNLIKE that Android phone she was carrying? Which runs Android 2.3? Please... I guess she was supposed to be "fuming" and "smoking" to begin with?

I hear what you guys are saying bot face it - with very few exceptions, pretty much any piece of technology you buy today is obsolete tomorrow.

It's the experience that matters to average consumer, not number of updates.

So true your statements are. That was my argument all these months against Windows Phone cheerleaders who complained about Android's update problem. Now all of a sudden, Windows Phone Fans will be using my argument to the naysayers. How very interesting things turned out.

But I do have one thing to say about that though. If I buy a Samsung Galaxy S III or HTC One or Galaxy Nexus phone today, I am pretty sure I will get upgraded at some point. Noticed I named only the high-end Android phones. Now let's look at the lattest and greates phones for Windows Phone 7.5. The HTC Titan II and the Lumia 900. Those phones were released in April and they are not getting updated. Ithink that is the main difference.

If I was told two months from now that my Samsung Galaxy SIII was not getting upgraded, I would be so mad.

Your average users doesn't pay a lot for a new phone (for the exception of the iPhone). Sure their are some but the people that care are the ones that are paying the $200 for the on contract latest and greatest.

Judging just from my circle of friends and co-workers, if they don't have an iPhone they have a garbage Android phone that cost them $49 (or it was free). It makes me cringe seeing that garbage.

Just my opinion though.

thenetavenger said,

See this is where Microsoft really messed up the marketing.

Since the 7.8 update is going to include virtually every feature that the WP7.x device can handle, they should have just called it WP8 (1st Gen Device), and then people wouldn't have had this reaction.

But I thought 7.8 won't support the same apps as 8.0? Am I missing something? Granted I don't pay attention too much to Windows Phone news (even though I have a Lumia 900).

Can you clarify?

NightCrawlerInfinity said,

But I thought 7.8 won't support the same apps as 8.0? Am I missing something? Granted I don't pay attention too much to Windows Phone news (even though I have a Lumia 900).

Can you clarify?

7.8 will NOT support the new 8.0 apps. That is why they called it 7.8.

With the iOS updates, the older versions still support the new apps, thus they give it the same number.

With Android, the older versions don't support the new apps, thus the different numbers like WP7 has now.

andrewbares said,

7.8 will NOT support the new 8.0 apps. That is why they called it 7.8.

With the iOS updates, the older versions still support the new apps, thus they give it the same number.

With Android, the older versions don't support the new apps, thus the different numbers like WP7 has now.

You are wrong about Android. When there is an u[date to the OS, then there might be some issues. Same thing goes for iOS. Apps sometimes need to be updated.

The only reason I ask about WP is because that is the second time I see someone post that Microsoft should have just called it 8. People are prematurely saying that. They don't realize the apps are not compatible.

CJEric said,
Does anyone else think that Windows Phone OS would be more successful in the marketplace if it didn't have 'Windows' in its name?

Absolutely. People associate Windows with viruses and clunky computers.

CJEric said,
Does anyone else think that Windows Phone OS would be more successful in the marketplace if it didn't have 'Windows' in its name?

Most people don't think about the OS on the phone as much as people around here do. If it looks good for them, works good for them and does what they want it to do then they honestly don't care about the OS name. In the end when you ask them what phone they have they tell you the phones brand, a lumia or focus or w/e. Few people get into the OS other than say, yeah it's windows, and that's about it.

NightCrawlerInfinity said,

Absolutely. People associate Windows with viruses and clunky computers.

There is truth in this; however, Windows 7 has changed this perception more than a lot of us in the tech industry would have though possible in one version release.

As Windows 7 stability and speed is now just accepted and it is still tracking as the current leader in security, which is also surprising. The stability alone has caught the attention of the tech industry and this information is starting to flow on to casual consumers and home users.

As business has started rolling out Windows 7, the workers also have noticed.

If Windows 7 was not as successful and seen with a bit of optimism, Microsoft would have branded the WP7 ZunePhone or XBoxPhone.


GP007 said,

Most people don't think about the OS on the phone as much as people around here do. If it looks good for them, works good for them and does what they want it to do then they honestly don't care about the OS name. In the end when you ask them what phone they have they tell you the phones brand, a lumia or focus or w/e. Few people get into the OS other than say, yeah it's windows, and that's about it.


The general population barely knows what OS they even have. Even mac users dont, its all the same to them. they dont see/remember the crashes and instabilities it caused in the past, as every piece of computer/technology was half broken anyways

thenetavenger said,

There is truth in this; however, Windows 7 has changed this perception more than a lot of us in the tech industry would have though possible in one version release.

As Windows 7 stability and speed is now just accepted and it is still tracking as the current leader in security, which is also surprising. The stability alone has caught the attention of the tech industry and this information is starting to flow on to casual consumers and home users.

As business has started rolling out Windows 7, the workers also have noticed.

If Windows 7 was not as successful and seen with a bit of optimism, Microsoft would have branded the WP7 ZunePhone or XBoxPhone.


True. But most people I know who judge Windows are still running an old Windows XP computer. Computers are expensive. So people don't go through computers nearly enough as they do with cellphones. When their contracts run out, they buy a new phone. Until they are caught up with current technology on the PC side, they still have that stigma with Windows.

I know a lot of people that wish they had a Mac but find it to expensive. They have Windows because it is cheaper. They don't realize that if you pay or a Netbook you are not get a PC that is optimized for Windows. Most of my friends are not computer/technology geeks like me that know Windows is not what it used to be.

I'd be interested to see a follow up to these Ads in say 6 months, when they're given a free phone to get user feedback about their WP experience.

I wonder how many of them continue to use the WP (since they already had something else) and are happy.

So basically, when the campaign isnt going on, don't buy a windows phone because its not the fastest, and when it is going on, it is the fastest and safe to buy then.

Windows Phone continues to look amazing... I just wish it had the apps that other phones have. Does it even have Pandora yet?? That's a big one for me...

Nightwind Hawk said,
Windows Phone continues to look amazing... I just wish it had the apps that other phones have. Does it even have Pandora yet?? That's a big one for me...

Last.fm and Spotify are better but there are multiple 3rd party apps for Pandora.

Nightwind Hawk said,
Windows Phone continues to look amazing... I just wish it had the apps that other phones have. Does it even have Pandora yet?? That's a big one for me...
There's an unofficial app, so sorta, since you didn't clarify.

Cyborg_X said,

Last.fm and Spotify are better but there are multiple 3rd party apps for Pandora.


Slightly off topic but I don't really get Spotify. I tried it out when it first came to the US and you just create and share playlists on it right or am I missing something?
I went back to Pandora because I don't want to have to maintain my own playlists (I like the thumbs up, thumbs down mechanic) and I want to be able to discover new music and not just arrange the songs I already know about. Recently I've heard they've added a Spotify Radio to the iOS app which sounds like it works more like Pandora but it's not on Android (or WP?) yet. I'll give it another try when the Radio feature hits Android but I wanted to make sure I wasn't just missing something on what Spotify is. What I played with didn't seem to be particularly impressive but it's entirely possible I just missed the point.

Nightwind Hawk said,
Windows Phone continues to look amazing... I just wish it had the apps that other phones have. Does it even have Pandora yet?? That's a big one for me...

Still no Pandora, and the third-party Pandora apps are illegal (they're stealing from Pandora). It's too bad, since Pandora really is the best in my experience.

Nightwind Hawk said,
Windows Phone continues to look amazing... I just wish it had the apps that other phones have. Does it even have Pandora yet?? That's a big one for me...

Yes... http://www.pandora.com

The HTML5 site works in the IE9 browser, and WP7 is smart enough to realize that audio is streaming to IE9 and will continue to play the stream in the background. WP7 also integrates the audio stream into the media player, so it appears in the drop down controls, where you have control over the stream.

There is no need for a dedicated App on WP7 when you can just use web site like you would on a computer.

(iPhone and Android will suspend the browser and the audio stream, and neither will integrated the audio stream into the inherent media controls.)

As for 'other' missing Apps, there are so few that most users would miss it is moot at this point. And this will vastly change with WP8.

In the WP8 Summit video, go check out the Havok Engine and other gaming demos to see some impressive things that iOS and Android just cannot offer with the limited ES subset of OpenGL.

WP8 is NT and has the full DirectX framework, and in the demo you will games that are at or close to the XBox 360 level graphically at 720p

andrewbares said,

Still no Pandora, and the third-party Pandora apps are illegal (they're stealing from Pandora). It's too bad, since Pandora really is the best in my experience.

And again, STILL NO NEED for a dedicated App, as the HTML5 site works and streams and IE9 and WP7 are smart enough to keep the audio stream active in the background and integrate it into the media player controls of the device.

Android and iOS suspend the browser and HTML5 audio streams.

This works for any HTML5 site that offers Audio, even a simple HTMl5 audio player on a wordpress site can be a full featured Music or Audio Content App.

As an Audible fan, and the lack of an App until this month, I just put my entire Audio book collection on a RSS feed page with HTML5 player controls. So I could 'subscribe to the Podcast for offline listening to books, or just stream them live via HTML5 and IE9 on WP7, which I used as a great Audio Book App, even though it was just a simple Web Page.


So ANY site out there with HTML5 audio, just use the website if they don't have an App. The website of Pandora is a Nice UI and is basically already an App.

Asmodai said,

Slightly off topic but I don't really get Spotify. I tried it out when it first came to the US and you just create and share playlists on it right or am I missing something?
I went back to Pandora because I don't want to have to maintain my own playlists (I like the thumbs up, thumbs down mechanic) and I want to be able to discover new music and not just arrange the songs I already know about. Recently I've heard they've added a Spotify Radio to the iOS app which sounds like it works more like Pandora but it's not on Android (or WP?) yet. I'll give it another try when the Radio feature hits Android but I wanted to make sure I wasn't just missing something on what Spotify is. What I played with didn't seem to be particularly impressive but it's entirely possible I just missed the point.

Because it's not Pandora... It's basically the music you want to hear, anywhere. Whether you make playlists at home or on the go, you can setup whole arrangements and have music to jam to when you're say, with your friends at the beach.

Wow, I sound like an advertisement here. That's just how we've used it at least. Even without a subscription, it's nice just to be able to hear the music you want to, especially if Grooveshark for instance doesn't have it. (like today when I was trying to listen to Shadows Fall)

dead.cell said,

Because it's not Pandora... It's basically the music you want to hear, anywhere. Whether you make playlists at home or on the go, you can setup whole arrangements and have music to jam to when you're say, with your friends at the beach.

Wow, I sound like an advertisement here. That's just how we've used it at least. Even without a subscription, it's nice just to be able to hear the music you want to, especially if Grooveshark for instance doesn't have it. (like today when I was trying to listen to Shadows Fall)


You can listen to Pandora with your friends on the beach as well, even without paying. Making lists is work and I never got into it. Even when I maintained a huge mp3 collection I never devoted the effort to make track by track playlists. The only playlists I ever used where the "smart" ones where it picks random songs with a genre or some such. I don't like to know exactly what song is coming up next, I like to be surprised. Also I found myself never listening to the radio anymore and if all I ever do is play the songs I already know then I never find anything new. That's the beauty of Pandora is it gives you what you want (if you've properly set up stations) and you still get to find new music.

I'm not dissing Pandora, in fact I use it every day. My point is that you don't get to hear the exact songs, albums, and so forth that you're looking for when you're using radio stations on Pandora. Hell, the name "SPOTify" seems to say it all when you can find exactly what you're looking for.

That's why I pointed out that Spotify != Pandora. Both are great on their own merits.

thenetavenger said,
...


Do you what you are talking about? I used the soundcloud mobile website to stream music with my iPhone all the time. Workings fine and I can then from the lock creek pull up my media controls and change tracks or pause....

thenetavenger said,

And again, STILL NO NEED for a dedicated App, as the HTML5 site works and streams and IE9 and WP7 are smart enough to keep the audio stream active in the background and integrate it into the media player controls of the device.

The website is TERRIBLE. I've used it, it's not touch friendly at all. You have to zoom in, pan around, etc.

You fail to realize why companies release APPS instead of just saying "Go to our website!" Apps are made specifically for the smaller screen size. The website is designed for a monitor.

So sorry, no, the website is NOT good enough for most people. Any software designer would agree.

thenetavenger said,

(iPhone and Android will suspend the browser and the audio stream, and neither will integrated the audio stream into the inherent media controls.)

thenetavenger said,

And again, STILL NO NEED for a dedicated App, as the HTML5 site works and streams and IE9 and WP7 are smart enough to keep the audio stream active in the background and integrate it into the media player controls of the device.

Android and iOS suspend the browser and HTML5 audio streams.

This works for any HTML5 site that offers Audio, even a simple HTMl5 audio player on a wordpress site can be a full featured Music or Audio Content App.

Classic thenetavenger. Posts a wall of text trash talking other platform without having a clue about the capabilities of said platforms.

I haven't tried it on my Android phone, but on the iPhone, I can access Google Music (HTML5) through Mobile Safari, and guess what happens when I leave the browser to go to the home screen, or to another app? Spoiler, the audio stream still plays. Guess what else it does? Integrates with the system's media controls.

Gee golly, mister.

Nightwind Hawk said,
Windows Phone continues to look amazing... I just wish it had the apps that other phones have. Does it even have Pandora yet?? That's a big one for me...

WPFandora is a great Pandora app that's integrated with Zune. If a song comes on that you like, you can link directly to the song in zune to download it. I'm sure an official Pandora app wouldn't include this feature, so in my opinion, this is even better.

And ignore the people suggesting the HTML5 site. Its too difficult to use and you have to refresh the site often. (at least it was like that when it was first launched. haven't used it since.)