When Microsoft launched its TV ad campaign for its Surface tablet, 11 days before the launch of the product itself, it decided to go with a very energetic video featuring lots of moves by well trained dancers. The ad itself was a eye catching commercial but oddly didn't really focus much on the tablet's features.
Now Microsoft has launched a new 30 second TV ad for the Surface and it has made its online debut on the official Surface YouTube channel. As you can see above, this video is all about the tablet, with no dancers, and indeed no humans, in sight.
Instead, the clip shows some of the stand out features of the Surface, including its Touch Cover keyboard in its many colors, its built in kickstand, its many ports and its "Modern" UI. There's a glimpse of the tablet playing a movie (the latest Ice Age flick) via Xbox Video and there's even a shout out to the built in version of Office 2013 RT Home and Student at the end.
The big question: Which ad is really more effective to sell the Surface to the general public - the first one with the dancers and the old people kissing outside, or this new TV commercial that is just about the tablet?