New Windows 8 Dell tablet TV ad plays baseball with iPad and wins

Microsoft has been taking the fight for Windows 8 on a tablet to Apple hard in the past couple of months, thanks to a new series of TV commercials that attempt to show the iPad's limitations compared to the features in Windows 8. Today, yet another new TV ad made its debut on YouTube that takes us out to the ball game.

The new commercial shows two pro baseball scouts, with one using an iPad and the other using a Windows 8 Dell tablet. Both of the scouts are chatting via video with their bosses in an attempt to sign up a potential star player on the field. However, the person with the iPad is having to switch apps to access information on the player, while the scout with the Windows 8 Dell tablet can bring up information about the player while also continuing to chat with his boss with the "Snap View" feature of the OS.

In the end, the commercial shows that the pro scout with the iPad strikes out thanks to the limitations of the software, while the scout with the Windows 8 tablet scores a home run with his boss by signing up the player. It's not the first time Microsoft has slammed iOS for only running one app at a time and it likely won't be the last.

Source: Windows on YouTube

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25 Comments

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Rosyna said,
Welcome to ads advertising what computers could do in the late 80s!

Video chat, touchscreen, portable all in one , 10h+ battery, 1Mbps wireless internet, sd cards, cloud services, camera, 64gb hdd, 16bit audio, digitizers?

or multi tasking?

Well, you have a variety of options. First of all, its obviously not a surface. Even if that were the case you could use a 4G USB dongle, you know, because it's Windows. Or he could be doing what I always do, use a mobile hotspot from his phone.

InformedPoster said,
Well, you have a variety of options. First of all, its obviously not a surface. Even if that were the case you could use a 4G USB dongle, you know, because it's Windows. Or he could be doing what I always do, use a mobile hotspot from his phone.
Agree. However, when I post, I'm normally thinking your regular consumer. Most tablet users have no clue what a mobile hot spot is. I clearly understand your point though.

JHBrown said,
Agree. However, when I post, I'm normally thinking your regular consumer. Most tablet users have no clue what a mobile hot spot is. I clearly understand your point though.

Most tablet users don't know what a hot spot is? What universe do you live in?

Dot Matrix said,

Most tablet users don't know what a hot spot is? What universe do you live in?

I live in a universe that does not revolve around geeks on forums. Real life bud! I deal with real people everyday and most have no idea what a hotspot is. You do realize that most tablet users use their device for entertainment, not work. Not everyone is your age and visits Neowin.

JHBrown said,
I live in a universe that does not revolve around geeks on forums. Real life bud! I deal with real people everyday and most have no idea what a hotspot is. You do realize that most tablet users use their device for entertainment, not work. Not everyone is your age and visits Neowin.

Grouping older users into the "majority" is a bad call. Anyone who deals daily with business, or school knows what a hot spot is.

JHBrown said,
Okay, so how did the guy with the Surface have internet access? The iPad wins that battle right? Just saying!

Dude, it's a Dell commercial. Some of the Dell tablets have 3G.

dtourond said,
I think you're missing the point here..

I understand, they're showing off functionality that is useful in a wide range of common scenarios. It does strike me as a little odd, using pro baseball scouts. Why not use one of those more common scenarios.

Then again, maybe that's a good marketing strategy, to use something a little different.

I was just being sarcastic. It was a stupid comment

sn0wbl1tz said,
The rotten fruit is going home big time once Windows 8.1 pick up steam in the tablet world.

Haha, people said the same with Windows 8, Windows Phone 8, etc. What's next, wait for Windows 9, wait for new Atom processors, wait until developers port apps over?

It's the same argument over and over again with Windows 8 Tablets and Windows Phone. Users are always being told to wait for something....

I think Windows 8 > iOS > Android.

Windows 8 is eveything that Android is and more. iOS has lots of great tablet-optimized apps. Now where does Android fit in?

There is no doubt about Win8 being better than android, anyway its still too expensive, in fact iOS is cheaper here where I live while offering more high quality apps, for example there are no apps for small kids in Windows Store, while iOS has tons of them.

I don't know about where you live but here the cheapest Windows 8 RT tablet is 500$. That's a lot of money for a tablet. You can have a 10.1 inches Android tablet for 300$.

sn0wbl1tz said,
I'm happy with my Surface Pro. I use it daily for my personal and business needs and it draws attention from the public.
I. Envy. You I want to get one, or any other tablet running Windows 8.