New Windows 8 logo still sticking around

When Microsoft announced the launch date for the Windows 8 Release Preview version a few hours ago in Japan, one odd thing was that the logo shown in the bottom right hand corner was of the current Windows logo and not the new one made specifically for Windows 8. Microsoft first revealed the design of the new logo in February.

Someone apparently slipped up when they made that slide. When someone messaged the official Build Windows 8 Twitter page to ask if they were reverting back to the old Windows logo after seeing the picture, Microsoft responded with this brief note: "just a miss on the slide. #sorry."

The new Windows 8 logo, which was designed with the assistance of the third party design company Pentagram, has been a bit polarizing to long time Windows fans since it was first revealed. Microsoft said at the time that they wanted the new logo to look more like a window than previous logo, which resembled a flag flapping in the wind. Sam Moreau, the Principal Director of User Experience for Windows, wrote back in February:

Microsoft and Windows are all about putting technology in people's hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window.

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43 Comments

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still hate the new logo. joke on jokes. sigh.. liked the old Chrome icon compared the new one as well. Opera slightly tweaked theres but more like clarified it. Windows butchered there's. Gonna look like a counterfeit.

GEIST said,
Symbol minded people who care too much about logos are the last ones that should be listened to.

Nail on the head

Logos aren't designed for pure aesthetics, it's mostly marketing, and the recognition that comes with it.

Jerid said,

Nail on the head

Logos aren't designed for pure aesthetics, it's mostly marketing, and the recognition that comes with it.

As a logo for marketing it's pretty boring and forgettable.

What are symbol minded people anyway?

Absolutely horrible logo.. it is more fitting with the metro interface but it's down right ugly. It isn't memorable, it doesn't stand out, and it's not something you would look at and think 'microsoft / windows' like you do with the other logos.

What's more shocking is that they actually paid someone to come up with 4 blue tiled squares with a little perspective.

Uplift said,
Absolutely horrible logo.. it is more fitting with the metro interface but it's down right ugly. It isn't memorable, it doesn't stand out, and it's not something you would look at and think 'microsoft / windows' like you do with the other logos.

So it would inherently be worth more if it were a design cluttered up like a Where's Waldo illustration?

What's more shocking is that they actually paid someone to come up with 4 blue tiled squares with a little perspective.

Skwerl said,

Oops. That got jacked up. Here's my comment in response to Uplift:

So it would inherently be worth more if it were a design cluttered up like a Where's Waldo illustration?

UndergroundWire said,
I still think they should have renamed Windows to Tiles.

Can they call it Windows anymore if apps and programs don't open in Windows anymore? lol

dogmai79 said,

Can they call it Windows anymore if apps and programs don't open in Windows anymore? lol

They do open in Windows - big, scenic Windows you can enjoy the view out of and flip between, rather than smaller Windows. The Windows are still there, just more scenic and immersive.

(Well, and the desktop Windows too )

UndergroundWire said,

No Desktop in Windows 8 RT

Sure there is. Granted, it can only run about 5 apps, and 4 of them are Office programs, but they still have their traditional Window style management

~Johnny said,

Sure there is. Granted, it can only run about 5 apps, and 4 of them are Office programs, but they still have their traditional Window style management

My bad. I was confusing Desktop with installing x86/x64 desktop.

Edited by UndergroundWire, Apr 24 2012, 2:06pm :

Guess now we're we're going to get comment after comment saying how much they hate the logo. As if that really matters. Sheesh.

efjay said,
As if that really matters.

I think that depends. The old logo stands out for me. I just need to see it and I think "Microsoft." With this new logo, it's going to take a while for me to make the association between company and product due to the blandness of the design, and you could argue that this means that the logo change would be bad for business.

Intrinsica said,

I think that depends. The old logo stands out for me. I just need to see it and I think "Microsoft." With this new logo, it's going to take a while for me to make the association between company and product due to the blandness of the design, and you could argue that this means that the logo change would be bad for business.

Are you serious? A flat window throws you off that much from a flag that you have to think for a minute first? I really don't get how it can throw anyone off. It looks like Windows, it represents Windows and is better suited to Windows than any of the older designs. When have you ever seen a window pop up that flaps around like a flag or any animations that resemble a flag? This new logo is far better than any that the company has ever had. I can't see anyone ever getting confused by it.

dogmai79 said,
Are you serious?

Ok, which one do you associate more with Microsoft out of these two pictures:
http://betanews.com/wp-content.../Windows-8-logo-300x300.jpg
http://calibre-ebook.com/site_media//img/windows_logo.jpg

For me, I associate Microsoft more with the second logo. If I see just the Windows 8 logo minus the text next to it, it could almost be anything to me. Heck, it vaguely resembles the Swedish flag, it could be representing Sweden for all I know.

Obviously this won't be the case for long, but I'm just saying that the previous design stood out more and had a definite association with Microsoft and Windows. The new design lacks anything that stands out to me and says, "Microsoft."

dogmai79 said,
If you were to look at the logo itself with no text or colour, would you think Windows? There will be a lot of hardware with the logo on it, most without the colours. I like it but it just does not say Windows.
Nor would the current one remind me of Windows. Without the text, it's just 4 squares with some added perspective effect.

Yeah, I'm not a fan of the new logo, although I agree that it's more fitting for Windows 8 given their move towards tiles.

That's too bad. The Windows 8 logo is terrible. Even the all-white version of the real Windows logo in the picture is better than the garbage logo they want to use.

Gaffney said,
I still think the top three here are better.
http://www.inflowinventory.com...ws-8-logo-over-15000-votes/

they not represent the current UI development principles... the third one has round corners while Metro doesn't and either the new Aero; the second one is just an Office logo and be honest: this logo will be physically on keyboards, tablets and phones, it just does not look right - and can be confused with office

the first one while I think looks great but is clearly inspired by the Flip3D feature which isn't there any more and again: does not represent the current Metro design language - one other problem is the same like the second one: it looks much more like a function icon than a brand logo and if you put it physically on tablets, keyboards, phones it just does not give the same effect as the official one which is an easily identifiable but nevertheless new incarnation of the old logo

so it's okay that someone does not like the new official logo but it represents Microsofts design language much better than any of these unofficial works

Edited by deleted_acc, Apr 24 2012, 11:59am :

Morden said,

they not represent the current UI development principles... the third one has round corners while Metro doesn't and either the new Aero; the second one is just an Office logo and be honest: this logo will be physically on keyboards, tablets and phones, it just does not look right - and can be confused with office

the first one while I think looks great but is clearly inspired by the Flip3D feature which isn't there any more and again: does not represent the current Metro design language - one other problem is the same like the second one: it looks much more like a function icon than a brand logo and if you put it physically on tablets, keyboards, phones it just does not give the same effect as the official one which is an easily identifiable but nevertheless new incarnation of the old logo

so it's okay that someone does not like the new official logo but it represents Microsofts design language much better than any of these unofficial works


to be fair you could also say the new logo is not "metro" either. it is in perspective as opposed to every other metro icon i've seen.

Julius Caro said,


to be fair you could also say the new logo is not "metro" either. it is in perspective as opposed to every other metro icon i've seen.

it's four tiles half-way through the trademark metro animation phase, so yeah, it is

Gaffney said,
I still think the top three here are better.
http://www.inflowinventory.com...ws-8-logo-over-15000-votes/

I disagree. I'm really not fond of any of those, much to my surprise. The new logo isn't as cool as Silicon Graphics' old logo, for example, but I do think it tops any of those contest winnders.
That contest sort of rubs me the wrong way, too. The logo for a company's product has no business being "the people's choice" (referring to the title of the contest). That's ballsy and audacious. Corporate logo selection is not democratic.

ozgeek said,
what the...it's just a picture pfffft.

Agreed. It's sad that some people need to go off on one about a little logo lol.

WP7 said,

Agreed. It's sad that some people need to go off on one about a little logo lol.

Well, they were just wondering if Microsoft reverted back to the old logo.