New Windows 8.1 TV ad shows the Start button, small and big Live tiles and more

Windows 8.1 isn't due to be released until October 18th, but that isn't stopping Microsoft from promoting the next update to its OS to the general public. On Friday, the company uploaded a new 30 second Windows 8.1 TV ad to YouTube that put the emphasis on a few of its new features.

The commercial quickly shows that Windows 8.1 has a Start button, which is something that Microsoft seems to be promoting a lot to show that it is listening to customer feedback after using Windows 8. The ad shows that Windows 8.1 allows people to use both the desktop and the Modern UI, with the Start button making it quick and easy to flip through both interfaces.

The other parts of the new commercial show off the larger and smaller Live tiles that are available on the Start screen and how Windows 8 apps can now run side by size in different configurations. However, the ad never actually mentioned Windows 8.1 by name.

Combined with the launch of the new Surface tablets a few days after the release of Windows 8.1, it seems clear that we are going to be bombarded with a ton of marketing and hype from Microsoft on the Windows front over the next few weeks.

Source: Windows on YouTube

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dvb2000 said,

Thats because its "sold" on every new PC, whether its used or not.

How many "retail" Windows 8 boxes are being bought?

Just about the same as Windows 7 retail boxes. Your average consumer don't buy those.

Dot Matrix said,

Just about the same as Windows 7 retail boxes. Your average consumer don't buy those.

You honestly have no clue how many retail boxes of Win 8 are being bought, and they're definitely not as many Win 7 boxes.

I have mixed reactions about Windows 8 (haven't tried 8.1 yet) but I definitely agree with some of the stuff you said. The Start Screen just doesn't provide a lot of the features I find useful with the actual desktop interface. Until the UI is refined a bit more (even based on what I've seen of 8.1), and includes a lot of the functions that exist on the desktop, it's hard to find it as a true superior replacement for the desktop. It feels more in the way than anything.

Windows Tablet or Surface, lol. 8.1 will do well. Boy, too bad Ballmer let a few things get out of control from a culture standpoint. He's going to miss the ultimate fruits of all the fixes and a about faces.

The Start Button that takes consumers back to the screen they hate! It will interesting to see the reactions. For Microsofts sake, I hope reception is good. The ad is straight to the point and done well. Nothing over the top.

Spicoli said,
Don't speak for other people. A bunch of whiny noisy people does not equal all consumers.

He is speaking about the majority and it is based of market share of Win 8 which is still under 6-7%. People loving metro are minority and your denial of accepting this fact won't make it a majority.

Spicoli said,
Don't speak for other people. A bunch of whiny noisy people does not equal all consumers.
You seem to speak for everyone...........Of course it does not equal all concumers, but you are actually a minority on this issue. It's more than a "bunch" of whiny people. The real world is not Neowin or any tech website you may frequent.

Auditor said,

He is speaking about the majority and it is based of market share of Win 8 which is still under 6-7%. People loving metro are minority and your denial of accepting this fact won't make it a majority.

Well their you go! Auditor beat me to it.

Spicoli said,
Don't speak for other people. A bunch of whiny noisy people does not equal all consumers.

A truth that can be applied to both sides. Time will tell which one is the bigger one......

Auditor said,

He is speaking about the majority and it is based of market share of Win 8 which is still under 6-7%. People loving metro are minority and your denial of accepting this fact won't make it a majority.


You do know most consumers don't post online about their OS right? Only tech people, power users, whiners, attention seekers, etc. do. I know many non-tech regular consumers who have Windows 8 laptops/tablets and said they love the new Start Screen. The majority actually love it. It's the hardcore users that tend not to. I'm a hardcore user, but actually love it because I use it on a day to day basis and it was an easy transition and I find live tiles to be very useful.

tjoe4u said,
why do people 'hate the start menu'?

People LOVE the start menu

People HATE the new Windows 8 start button that does nothing more than take them to the metro screen that they don't want to use.

dvb2000 said,

People LOVE the start menu

People HATE the new Windows 8 start button that does nothing more than take them to the metro screen that they don't want to use.

This

dvb2000 said,

People LOVE the start menu

People HATE the new Windows 8 start button that does nothing more than take them to the metro screen that they don't want to use.

People don't love the Start Menu. Considering the numerous clogged up desktops I see, people never use the thing. I haven't seen anyone dig through "All Programs" in years.

if someone can help me on this, whats there on the win7 start button/menu that is not on the win8 start button/menu?

right cicking on the 8 start button gives a tonne of options which were not(all) on the start menu of 7, i remember, if i want to run cmd.exe i always have to type it in the search box and if i want to run as admin, will have to right click. But in 8 right clicking on the start button gives me access to cmd and option to run it as admin.
As a web designer, i use Dw, Ai and Xampp often and i just pin them to taskbar for easy access, dont neet to check somewhere for apps that i use often.

This new ad is a major improvement over dancing people, angry dancing girls, etc. Customers seem to like the new options on Windows 8.1. Most prefer booting to the desktop with the start button going to the all apps screen where their most recent desktop program and apps are easily accessible. Nice move. Nice ads. MSFT is getting better again.

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