New Windows 8.1 TV ad shows the Start button, small and big Live tiles and more

Windows 8.1 isn't due to be released until October 18th, but that isn't stopping Microsoft from promoting the next update to its OS to the general public. On Friday, the company uploaded a new 30 second Windows 8.1 TV ad to YouTube that put the emphasis on a few of its new features.

The commercial quickly shows that Windows 8.1 has a Start button, which is something that Microsoft seems to be promoting a lot to show that it is listening to customer feedback after using Windows 8. The ad shows that Windows 8.1 allows people to use both the desktop and the Modern UI, with the Start button making it quick and easy to flip through both interfaces.

The other parts of the new commercial show off the larger and smaller Live tiles that are available on the Start screen and how Windows 8 apps can now run side by size in different configurations. However, the ad never actually mentioned Windows 8.1 by name.

Combined with the launch of the new Surface tablets a few days after the release of Windows 8.1, it seems clear that we are going to be bombarded with a ton of marketing and hype from Microsoft on the Windows front over the next few weeks.

Source: Windows on YouTube

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This new ad is a major improvement over dancing people, angry dancing girls, etc. Customers seem to like the new options on Windows 8.1. Most prefer booting to the desktop with the start button going to the all apps screen where their most recent desktop program and apps are easily accessible. Nice move. Nice ads. MSFT is getting better again.

tjoe4u said,
why do people 'hate the start menu'?

People LOVE the start menu

People HATE the new Windows 8 start button that does nothing more than take them to the metro screen that they don't want to use.

dvb2000 said,

People LOVE the start menu

People HATE the new Windows 8 start button that does nothing more than take them to the metro screen that they don't want to use.

This

dvb2000 said,

People LOVE the start menu

People HATE the new Windows 8 start button that does nothing more than take them to the metro screen that they don't want to use.

People don't love the Start Menu. Considering the numerous clogged up desktops I see, people never use the thing. I haven't seen anyone dig through "All Programs" in years.

if someone can help me on this, whats there on the win7 start button/menu that is not on the win8 start button/menu?

right cicking on the 8 start button gives a tonne of options which were not(all) on the start menu of 7, i remember, if i want to run cmd.exe i always have to type it in the search box and if i want to run as admin, will have to right click. But in 8 right clicking on the start button gives me access to cmd and option to run it as admin.
As a web designer, i use Dw, Ai and Xampp often and i just pin them to taskbar for easy access, dont neet to check somewhere for apps that i use often.

The Start Button that takes consumers back to the screen they hate! It will interesting to see the reactions. For Microsofts sake, I hope reception is good. The ad is straight to the point and done well. Nothing over the top.

Spicoli said,
Don't speak for other people. A bunch of whiny noisy people does not equal all consumers.

He is speaking about the majority and it is based of market share of Win 8 which is still under 6-7%. People loving metro are minority and your denial of accepting this fact won't make it a majority.

Spicoli said,
Don't speak for other people. A bunch of whiny noisy people does not equal all consumers.
You seem to speak for everyone...........Of course it does not equal all concumers, but you are actually a minority on this issue. It's more than a "bunch" of whiny people. The real world is not Neowin or any tech website you may frequent.

Auditor said,

He is speaking about the majority and it is based of market share of Win 8 which is still under 6-7%. People loving metro are minority and your denial of accepting this fact won't make it a majority.

Well their you go! Auditor beat me to it.

Spicoli said,
Don't speak for other people. A bunch of whiny noisy people does not equal all consumers.

A truth that can be applied to both sides. Time will tell which one is the bigger one......

Auditor said,

He is speaking about the majority and it is based of market share of Win 8 which is still under 6-7%. People loving metro are minority and your denial of accepting this fact won't make it a majority.


You do know most consumers don't post online about their OS right? Only tech people, power users, whiners, attention seekers, etc. do. I know many non-tech regular consumers who have Windows 8 laptops/tablets and said they love the new Start Screen. The majority actually love it. It's the hardcore users that tend not to. I'm a hardcore user, but actually love it because I use it on a day to day basis and it was an easy transition and I find live tiles to be very useful.

Windows Tablet or Surface, lol. 8.1 will do well. Boy, too bad Ballmer let a few things get out of control from a culture standpoint. He's going to miss the ultimate fruits of all the fixes and a about faces.

MS still doesn't get it. However, the marketplace will surely tell them, and it will be a harsh indictment. Supreme arrogance is always harshly punished; as history illustrates so well.

TsarNikky said,
MS still doesn't get it. However, the marketplace will surely tell them, and it will be a harsh indictment. Supreme arrogance is always harshly punished; as history illustrates so well.

Arrogance? Right. How dare Microsoft drive forward their products. Because why innovate, when you can just stick to outdated ideas hoping they'll be valid in 10 years' time?

Dot Matrix said,

Arrogance? Right. How dare Microsoft drive forward their products. Because why innovate, when you can just stick to outdated ideas hoping they'll be valid in 10 years' time?


You miss the crucial point?
Will people see something you develop as innovation or regression?
Note that I am not talking specifically about Metro but in general terms. New does not automatically means better or successful, acceptance by the customers will determine it.

Some concepts in Windows 8 were/are a step back. In fact with the start screen, they went back to a time before folders and tree views existed (data/information management through hierarchy), distracting full screen animations, limited customizability, horrible color themes, and before research into ergonomic and optimal performance designs was conducted.

They threw away years-worth of industry research and hard-earned lessons (through countless trial and error iterations), for the sake of something "new". Sure, they have conducted their own research and studies. But I personally question their findings/conclusions, seeing how their research overlooked common scenarios such as using RDP without a start button.

Well, guess what? A few months in the hands of ACTUAL customers brought back the start button, sorting in the start screen all apps, smaller search pane, 50/50 app split. etc. With 8, Microsoft regressed back to a time before we knew what good, functional UI looked like. And in 8.1, we see an emerging pattern of ideas/design decisions that seems to converge BACK towards what we've had/knew all along before Windows 8.

In my opinion, Microsoft did an amazing work on the Desktop in 7. It was a mighty fine iteration of what was already a great thing. Windows snapping, super bar, jump lists, etc. They also created the Zune desktop software, what I consider a truly beautiful Metro-ified app (fine balance of simplicity and style WITHOUT compromising functionality).

But then, they came up with Windows 8/8.1, and here I am taking sides and arguing/debating FELLOW Microsoft users on a community that should have been united in celebrating Microsoft's products and achievements.

Spicoli said,
Windows 8 is bigger than all MacOS versions put together. The only thing bigger are other versions of Windows. Apparently they're the only one that does get it.

In 2010 Nokia had biggest market share for smartphones than all other smartphone versions put together. In 2013 they had tiny 3% share and sold to MS. So being bigger is not always a guarantee to be at that level forever, specially technology where things change with a flick of eye.

Dot Matrix said,

Arrogance? Right. How dare Microsoft drive forward their products. Because why innovate, when you can just stick to outdated ideas hoping they'll be valid in 10 years' time?

Innovation is one thing. ****ing something up beyond all reason is another.

ModernMech said,
More people use windows 8 than OSX or iPads. I'll let you think about that.
What does that have to with anything? Microsoft is basically a monopoly in the Laptop/PC world for the last few decades. Their systems run this world.

Spicoli said,
Windows 8 is bigger than all MacOS versions put together. The only thing bigger are other versions of Windows. Apparently they're the only one that does get it.
Love listening to the young guys. Microsofts position is from the hard cut throat work Bill Gates put in decades ago. They sit in a good position now and no matter what they release, their complete dominance can make a schtty OS look good.

ModernMech said,
More people use windows 8 than OSX or iPads. I'll let you think about that.

Thats because its "sold" on every new PC, whether its used or not.

How many "retail" Windows 8 boxes are being bought?

dvb2000 said,

Thats because its "sold" on every new PC, whether its used or not.

How many "retail" Windows 8 boxes are being bought?

Just about the same as Windows 7 retail boxes. Your average consumer don't buy those.

Dot Matrix said,

Just about the same as Windows 7 retail boxes. Your average consumer don't buy those.

You honestly have no clue how many retail boxes of Win 8 are being bought, and they're definitely not as many Win 7 boxes.

I have mixed reactions about Windows 8 (haven't tried 8.1 yet) but I definitely agree with some of the stuff you said. The Start Screen just doesn't provide a lot of the features I find useful with the actual desktop interface. Until the UI is refined a bit more (even based on what I've seen of 8.1), and includes a lot of the functions that exist on the desktop, it's hard to find it as a true superior replacement for the desktop. It feels more in the way than anything.

ModernMech said,
No one said anything about a "start menu" except you.

the article talks about a start menu which supposedly was what everyone wanted, truth is that everyone wanted the original start button AND menu, but the microsoft developers refused and put in a shortcut to the metro screen instead and "called" it a start button.

Sorry, they aren't fooling anyone. I just can't believe they are still working for Microsoft.

dvb2000 said,

the article talks about a start menu which supposedly was what everyone wanted, truth is that everyone wanted the original start button AND menu, but the microsoft developers refused and put in a shortcut to the metro screen instead and "called" it a start button.

Sorry, they aren't fooling anyone. I just can't believe they are still working for Microsoft.


They added a lot more customization than *just* a button. You can change it so it goes to your app listing and categories (just like your start menu)... you can still type and enter (like your start menu)... right clicking the start buttons gives you a nice menu for quick actions... you can also turn off the start screen and launch directly into the desktop... etc... do your research buddy, or even better why not actually give 8.1 for a real spin. The Start Screen is here to stay and I'm glad it is.

If anything, the Metro screen is iconic. It's so different from everything else that's out there. The question is... can Microsoft make it "mainstream" too. In time, I think they will.

Microsoft's ads over the past year have been among the best they've ever had... once they dumped the dancing Surfaces. Finally, their ads are doing what a lot of us have been saying they should do for years--showcase the product & show consumers WHY they'd want this product. The funny Nokia ads & the Surface ads that compare it to the iPad/Siri are great as well. I hope they keep this up.

That dancing ones were great too... they gained a lot of attention from consumers (many of my family have mentioned it before whenever I showed my Surface RT). Those ads are just geared towards certain audiences to gain momentum, not to actually educate. :-)

But yes, their ads have been great lately :-)

Now waiting for:

1) How the ad confuses the consumers
2) Windows 8 sucks
3) Windows AppStore is weak
4) Microsoft doesn't innovate
5) Bring back Start Menu
6) Surface is too expensive

StandingInAlley said,
Now waiting for:

1) How the ad confuses the consumers
2) Windows 8 sucks
3) Windows AppStore is weak
4) Microsoft doesn't innovate
5) Bring back Start Menu
6) Surface is too expensive

Yes,that's true,

If not win 8 but Metro really sucks and MS should bring back the start menu. let them keep pushing this metro crap on face of user and see how long they can do that. As long as there is third party alternative to use, I don't care to use this metro crap.

On the topic, I prefer this representation of product to be much better than tap dancing buffons.

Please elaborate
1) How the ad confuses the consumers
With this ad or prior dancing ad?

2) Windows 8 sucks
Specify what sucks

3) Windows AppStore is weak
It is not up to Microsoft if apps aren't made for windows beside what apps do you use that are missing?
In mobile space yes, apps are weak but in x86 full apps like Photoshop or Acrobat are not on mobile space. Give MS some credit.

4) Microsoft doesn't innovate
Again what exactly does Apple or Android innovate that differentiate Microsoft

5) Bring back Start Menu
They did

6) Surface is too expensive
Compare to what?

Edit: and oops I didn't see the /S

StandingInAlley said,

1) How the ad confuses the consumers
2) Windows 8 sucks
3) Windows AppStore is weak
4) Microsoft doesn't innovate
5) Bring back Start Menu
6) Surface is too expensive

this should be a "sticky" as the first post in every Windows 8 article

dvb2000 said,

this should be a "sticky" as the first post in every Windows 8 article


And auto-delete comments that say those.. because that's really getting tired already.

j2006 said,

And auto-delete comments that say those.. because that's really getting tired already.

Because all of those people that FORCE you to log onto neowin, FORCE you to read the Win 8 articles, and then FORCE you to read the comments... right? There's reason to FORCE others not to leave their opinion?

Win 8.1 still sucks, especially in an RDP, Hyper-V / VMWare environment.

Remember the little intro video you get when you install Office 2013? It says "Welcome to your new Office". I guess it's part of the SaaS model, so the use of version numbers has slowly been declining.
It's the same story with the Surface ads. At the end, they say "This is the new Surface".

Sszecret said,
Remember the little intro video you get when you install Office 2013? It says "Welcome to your new Office". I guess it's part of the SaaS model, so the use of version numbers has slowly been declining.
It's the same story with the Surface ads. At the end, they say "This is the new Surface".

Same story with Apple - "new iPhone", "new iPad"... etc.

Sszecret said,
Remember the little intro video you get when you install Office 2013? It says "Welcome to your new Office". I guess it's part of the SaaS model, so the use of version numbers has slowly been declining.

Or Microsoft is trying to distance itself from the criticism that has been directed at Windows 8.

GP007 said,
It's interesting that they never mention the version number at all, just "new windows".

It's the "oops we screwed up" edition.

"hit the start button to flip back and forth" ?
that's not a start button - that's just a shortcut to the metro interface that no one wants.

Hello Microsoft - when are you going to START to listen??

dvb2000 said,
"hit the start button to flip back and forth" ?
that's not a start button - that's just a shortcut to the metro interface that no one wants.

Hello Microsoft - when are you going to START to listen??


They did listen. Why not actually try (and customize) Windows 8.1 before you make silly comments like that. You can actually customize it so you don't even have to use the metro interface. I for one like the metro/desktop mix as it allows faster multi-tasking for me.

dvb2000 said,
"hit the start button to flip back and forth" ?
that's not a start button - that's just a shortcut to the metro interface that no one wants.

Hello Microsoft - when are you going to START to listen??

Its a start button, it doesn't link to a start menu but links to a start screen - this doesn't change the fact that it is a start button.

The start menu is dean, and rightly so, accept it and move on ffs!

dvb2000 said,

Hello Microsoft - when are you going to START to listen??

Why start now? they hate their customers with a passion.

Order_66 said,

Why start now? they hate their customers with a passion.

Oh, ffs, what a bunch of BS. Your commenting has reached a new low, Order. I want you to show me where they hate their users. I wanna see proof that they set out daily to cause you grief.

Microsoft is setting out to make computing assessable to everyone, and to ensure that it doesn't take a CS degree to use. Why is that a bad thing?

Dot Matrix said,

Oh, ffs, what a bunch of BS. Your commenting has reached a new low, Order. I want you to show me where they hate their users. I wanna see proof that they set out daily to cause you grief.

Microsoft is setting out to make computing assessable to everyone, and to ensure that it doesn't take a CS degree to use. Why is that a bad thing?

Their hatred is easily proven, thousands of retail customers complained about the absence of a start menu and complained about the so-called "modern UI" what did ms do about it?

They put a start button that took them straight to the "modern UI", the very thing retail customers were complaining about.

Microsoft HATES their customers with a passion, obviously.

Order_66 said,

Their hatred is easily proven, thousands of retail customers complained about the absence of a start menu and complained about the so-called "modern UI" what did ms do about it?

They put a start button that took them straight to the "modern UI", the very thing retail customers were complaining about.

Microsoft HATES their customers with a passion, obviously.

No, customers complained that they didn't know what to do. Microsoft changed that by adding a very useful Help+Tips app to Windows 8.1. Microsoft streamlined the transition by adding back the physical taskbar button. Modern UI isn't going away.

Dot Matrix said,

Modern UI isn't going away.

Which only serves as further proof that Microsoft HATES it's customers with a passion.

Order_66 said,

Their hatred is easily proven, thousands of retail customers complained about the absence of a start menu and complained about the so-called "modern UI" what did ms do about it?

They put a start button that took them straight to the "modern UI", the very thing retail customers were complaining about.

Microsoft HATES their customers with a passion, obviously.

You are missing the equal numbers that liked it, you talk as though the opinion you have taken is shared by all - when in fact its not in anyway even close to this. Its true in anything that the most vocal bunch is the bunch complaining, but in polls and other actual fact based analysis its been shown that the screaming hoards do not equate to the majority of customers.

Why you would actually believe any company hates their users and would deliberately do something with the sole purpose of ****ing them off is absolutely incredible and shows a level of stupidity comparable to a screaming child.

This is not intended directly to insult, I am merely expressing my take on this post as truthfully as I can possibly do so.

duddit2 said,

You are missing the equal numbers that liked it, you talk as though the opinion you have taken is shared by all - when in fact its not in anyway even close to this. Its true in anything that the most vocal bunch is the bunch complaining, but in polls and other actual fact based analysis its been shown that the screaming hoards do not equate to the majority of customers. .

Windows 8 completely bombed at retail, this is an irrefutable fact whether you like it or not.
There are not equal numbers who like 8 compared to the numbers that don't, fanboy driven polls and other inane babble posts praising 8 and attacking those who don't like it does not make 8 any sort of success at all and in fact it only proves people like you and Dot are clearly on shaky ground and are grasping for straws.


Order_66 said,

Windows 8 completely bombed at retail, this is an irrefutable fact whether you like it or not.
There are not equal numbers who like 8 compared to the numbers that don't, fanboy driven polls and other inane babble posts praising 8 and attacking those who don't like it does not make 8 any sort of success at all and in fact it only proves people like you and Dot are clearly on shaky ground and are grasping for straws.


the numbers of sales were always going to be lower due to the dam effect vista had, with 7 releasing the floodgates for consumers who upgrade manually and the corporate sector that plan well ahead and either had or are well into xp - 7 upgrade plan.

w8 sold very well considering, but only time will really prove or refute my point.

duddit2 said,

the numbers of sales were always going to be lower due to the dam effect vista had, with 7 releasing the floodgates for consumers who upgrade manually and the corporate sector that plan well ahead and either had or are well into xp - 7 upgrade plan.

w8 sold very well considering, but only time will really prove or refute my point.

8 sold well to oems, sales at retail show a very different story altogether.

How much time do you need? It's already been a year and the total failure of windows 8 at the retail level has been all too obvious and is well documented.

Order_66 said,

8 sold well to oems, sales at retail show a very different story altogether.

How much time do you need? It's already been a year and the total failure of windows 8 at the retail level has been all too obvious and is well documented.

You are totally ignoring the fact that PC sales in all are down, or are attributing this to the existence of windows 8 while totally ignoring the monuments shift in consumers buying more devices like iPads and android tabs instead of laptops and desktops. This is the reason MS HAS to stick with their current plan and could not have stuck with simply tweaking windows 7 a little and called it 8 - the decline was already happening and saying its because of 8 is very naïve.

Retail sales are directly tied to hardware sold and this figure was on a rapid decline before 8 came to be, you simply cant ignore this fact and keep credibility.

The consumer market is moving away from traditional PC hardware and want easy to use devices that don't require advanced knowledge to keep running fine (this is their perception not mine, I do not see keeping a pc running as advanced knowledge but the vast majority do), this is why we see iPad and other tablets selling like hotcakes, because they dot he job and do it well, windows 8 had to happen and the journey is on going to present windows to a changing market and give them what they want.