Microsoft scored a big hit with its 'Smoked by Windows Phone' campaign, which saw consumers using their smartphones to try to beat Windows Phones in various tasks that aimed to show how much quicker Microsoft's mobile OS was against the competition. Earlier this year, it was revealed that Windows Phone had enjoyed a staggering 98.9% success rate against its rivals, and since the campaign began at the beginning of the year, over 250,000 challenges have been run in 45 countries, while videos of these competitions have been watched over 70 million times.
Building on this success, the company is kicking off a new campaign, which it hopes will capture the spirit of its predecessor in comparing Windows Phone against other mobile platforms, while focusing on why the new OS is better for you. Yes, you.
Microsoft's Ben Rudolph (aka @BenThePCGuy) explained that the new campaign "shows real people putting their smartphone - and more importantly, their idea of what a smartphone can do - to the test against Windows Phone." In one video, we see the Cook family introduced to a HTC Windows Phone 8X, in a challenge that sees them trying to huddle together to take a family photo with both the 8X and a T-Mobile myTouch:
In another video, Sarah and Yasir - both iPhone 5 owners - are introduced to Nokia's Lumia 920 and the legendary capabilities of its camera in low-light conditions. Unsurprisingly, they're both pretty impressed by how much better the 920 is at taking an outdoor snap in the dark:
A third video shows Windows Phone's Kid's Corner feature to a bunch of parents who have all experienced the headache of their little darlings doing things that they shouldn't have done on the grown-ups' smartphones - from calling 911 to buying apps and deleting stuff. The moms and dads love it, naturally:
Meet Your Match launches today, but it won't be confined to a few carefully curated videos on the web - it'll be hitting the open road, with events in malls and Microsoft Stores across the US, while events will soon be held in various locations across the United Kingdom, France and Germany. There may even be an opportunity to "win something awesome when you stop by"...
Stay tuned to Neowin, and we'll let you know when you can expect to Meet Your Match in your part of the world.
Source: Windows Phone Blog