New Windows Phone campaign will get you to "Meet Your Match"

Microsoft scored a big hit with its 'Smoked by Windows Phone' campaign, which saw consumers using their smartphones to try to beat Windows Phones in various tasks that aimed to show how much quicker Microsoft's mobile OS was against the competition. Earlier this year, it was revealed that Windows Phone had enjoyed a staggering 98.9% success rate against its rivals, and since the campaign began at the beginning of the year, over 250,000 challenges have been run in 45 countries, while videos of these competitions have been watched over 70 million times.

Building on this success, the company is kicking off a new campaign, which it hopes will capture the spirit of its predecessor in comparing Windows Phone against other mobile platforms, while focusing on why the new OS is better for you. Yes, you.

Microsoft's Ben Rudolph (aka @BenThePCGuy) explained that the new campaign "shows real people putting their smartphone - and more importantly, their idea of what a smartphone can do - to the test against Windows Phone." In one video, we see the Cook family introduced to a HTC Windows Phone 8X, in a challenge that sees them trying to huddle together to take a family photo with both the 8X and a T-Mobile myTouch:

In another video, Sarah and Yasir - both iPhone 5 owners - are introduced to Nokia's Lumia 920 and the legendary capabilities of its camera in low-light conditions. Unsurprisingly, they're both pretty impressed by how much better the 920 is at taking an outdoor snap in the dark:

A third video shows Windows Phone's Kid's Corner feature to a bunch of parents who have all experienced the headache of their little darlings doing things that they shouldn't have done on the grown-ups' smartphones - from calling 911 to buying apps and deleting stuff. The moms and dads love it, naturally:

Meet Your Match launches today, but it won't be confined to a few carefully curated videos on the web - it'll be hitting the open road, with events in malls and Microsoft Stores across the US, while events will soon be held in various locations across the United Kingdom, France and Germany. There may even be an opportunity to "win something awesome when you stop by"...

Stay tuned to Neowin, and we'll let you know when you can expect to Meet Your Match in your part of the world.

Source: Windows Phone Blog

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18 Comments

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Yeah, i think Microsoft needs to really get the train rolling on changing the looks of the OS.

Yes, i see that it is great, i like it... i like the idea of live tiles, i like the idea of presenting information the easiest way possible.

But in what respect does presenting information easily have to do with presenting information boringly. Ya know what i mean.

The whole OS is basically a slab of paper that moves left right or up/down...

Instead i want to see more animations, more substance than what is.

Meaning i want an OS that is more interesting while still presenting information in the best way possible. This is what i see "modern" "Metro" or whatever, as.

auziez said,
Yeah, i think Microsoft needs to really get the train rolling on changing the looks of the OS.

Yes, i see that it is great, i like it... i like the idea of live tiles, i like the idea of presenting information the easiest way possible.

But in what respect does presenting information easily have to do with presenting information boringly. Ya know what i mean.

The whole OS is basically a slab of paper that moves left right or up/down...

Instead i want to see more animations, more substance than what is.

Meaning i want an OS that is more interesting while still presenting information in the best way possible. This is what i see "modern" "Metro" or whatever, as.


The idea behind it is to have a visually appealing, intuitive, yet minimalistic, no-frills approach to displaying your information and to do more with it in as few steps as possible. The idea is to spend less time on your phone so you can be more productive. This was the idea behind Metro.

Anthony S said,

.

maybe it needs a new pathway, because to be frank... if windows phone 8 doesnt gain traction... perhaps its not to be more productive outside of the phone... but to be more productive on the phone. But who knows right, i do like the OS but it can still use tweaks to make it more interesting, more personable and more productive.

I mean it seems so minimalistic in its functionality its almost... rediculous. But at the same time it still does the same tasks any phone does out there! But looking at what people like, its not just being minimalistic that gets to them... its allot, actually a whole lot more that does. Im just saying maybe this minimalistic aproach might not be working, yes it works for that 2%, but what about rest of the pie?

Im a fan of winodws phone, because of the ecosystem and because of its uniqueness*? but i can't help but look at it and say "hey", could we make this phone just a tad bit less boring? even if it was their initial view of things to make it minimalistic. I do think its impressive, but just the little things here and there that could make huge differences in appeal.

appeal + functionality = solid sales
functionality = windows phone 8

There's nothing boring about WP. If anything I find Androids and iPhones to be extremely boring and consistent because every one of them looks the same! But with all the the ongoing activity on your live tiles and customized start screen for every person, even an average Joe can tell that this phone is years ahead of competion at a glance.

900rr said,
Lumia 920 is the best phone hardware with the best phone software

I would agree its a nice phone. But man that's a bold statement there dude!

900rr said,
Lumia 920 is the best phone hardware with the best phone software

if i could get absolutely all the android apps i have to the lumia, i would mosdef switch

I have to say all these ads that Microsoft have been releasing for Windows Phone 8 have been REALLY good. Kudos to the team!

The only thing I liked was the Kids corner feature. Other than that I really didnt see any real reason that my android couldnt do just as good a job.

The lumia 920 is pretty sweet but I just saw the HTC DNA and that is a seriously awesome phone..

YanksOnTop said,
The only thing I liked was the Kids corner feature. Other than that I really didnt see any real reason that my android couldnt do just as good a job..

You have a wide angle lens 2MP 1080p front-facing camera on your Android like the 8X does? Seriously doubt that.

Also doubt you can get low light photos anywhere as good as those on the Lumia 920 with an Android phone. Did you even watch the videos before posting an inane uneducated comment?

Edited by Avatar Roku, Nov 19 2012, 9:24pm :

No, instead we have a better OS

Avatar Roku said,

You have a wide angle lens 2MP 1080p front-facing camera on your Android like the 8X does? Seriously doubt that.

Also doubt you can get low light photos anywhere as good as those on the Lumia 920 with an Android phone. Did you even watch the videos before posting an inane uneducated comment?

freak180 said,
No, instead we have a better OS

Okay, then keep using it if you feel it's better instead of wasting your time not contributing in here with constructive comments with people that actually care.

Avatar Roku said,

You have a wide angle lens 2MP 1080p front-facing camera on your Android like the 8X does? Seriously doubt that.

Also doubt you can get low light photos anywhere as good as those on the Lumia 920 with an Android phone. Did you even watch the videos before posting an inane uneducated comment?

The reasons you mention are cool and all but they are not enough to justify swapping our androids for a WP8. Not even the tight integration with Windows 8 unfortunately. At least not at the moment.