New Windows RT vs iPad TV ad has Siri on the defensive again

A few weeks ago, Microsoft started a new marketing campaign that compared Windows 8 and Windows RT tablets against those of Apple's iPad. The first TV ad pitted the Asus VivoTab Smart against the iPad, with the voice of Siri admitting it could not do all of the things the Windows 8 device could do.

Now Microsoft has begun running a new commercial, this time with the Windows RT-based Dell XPS 10 shown next to an iPad. As posted on YouTube, the ad shows Siri giving it up to the Dell XPS 10 for its Start screen UI, which can be zoomed in and out of, while the iOS interface stays the same. The XPS 10 has a microSD card slot for storage expansion, which Siri admits the iPad doesn't have. There's also the Snap view feature to let two Windows apps run at the same time, which again Siri states the iPad cannot accomplish.

The final comparison is cost with Apple's 32 GB iPad shown with its $599 price tag compared to the $399 price for the Dell XPS 10 (which, by the way, is suppose to be a limited time offer). We suspect that more of these iPad-Windows 8/RT tablet commercials will be released over the summer. 

Source: Windows on YouTube

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29 Comments

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So many are failing to even understand the point of the commercial. The iPad is 4 years old. Todays iPad does nothing that original one wasn't capable of doing. Same old apps, same old hardware features. All they did was give it a nicer screen and updated specs.

Still no native SDcard support. You have to buy some expensive dongle. has BT which Can't use a mouse. Can only use a keyboard unless it has BT which cost more than USB based ones.

I like this commercial better than the last one. Both were good mind you, just thought this one had more punch to it.

Where are the Apple counter commercials at?

i dont really see how not having something like siri is a drawback. Nobody i know with an iphone uses it. probably cus they dont know what they can do with it, but the main thing is they dont really care.

Windows 8 has voice integration?

That being said, I haven't found need to say, "Windows, show me videos of funny cats" during lectures.

Edit: I see you meant Windows Phone.

I can only imagine that Kinect will eventually trickle down to Windows 8.

I'm not really sure about a 3rd of the ad focusing on the ability to zoom in and out on the start screen. Is this really such a feature?

It's not like I'm sitting around on the iOS home screen wishing I could zoom in or out. Who cares?

IgorP said,
I'm not really sure about a 3rd of the ad focusing on the ability to zoom in and out on the start screen. Is this really such a feature?

It's not like I'm sitting around on the iOS home screen wishing I could zoom in or out. Who cares?

Again iOS fans are so NOT CREATIVE they dont understand simple functions, yet they CLAIM that iOS is so simple.

Here let me help you. Suppose on your iPad you have so many apps you used all your home screens and you have so many folders too. Instead of having to scroll all the screens to get to the app(s) you want, if you could zoom out that means more icons could fit on one screen. That would mean less scrolling more doing.

It's just that simple. This is why we say, iFans arent as smart as they think they all are because they hav gotten do spoiled by Apple's backwards way of doing the most simplest things that when somethign even more simple comes along; they can't even grasp it.

TechieXP said,

It's just that simple. This is why we say, iFans arent as smart as they think they all are because they hav gotten do spoiled by Apple's backwards way of doing the most simplest things that when somethign even more simple comes along; they can't even grasp it.

There is no "we" that says that.

Jan said,
You could simply use Spotlight.
Why do I want to type anything? Pinch and tap...done. Spotlight requires you to type, then you have to way a blink for what you want to pop up. Though both are 3 steps, which one you think is quicker?

I guess it will depend on your own personal speed. But I was hitting on the poster who thought the pinch/zoom feature wasnt useful.

IgorP said,
I'm not really sure about a 3rd of the ad focusing on the ability to zoom in and out on the start screen. Is this really such a feature?

It's not like I'm sitting around on the iOS home screen wishing I could zoom in or out. Who cares?

Doesn't bother me either, but I guess it could be kinda neat to be able to zoom into app 'folders' until the icons become big enough to push

TechieXP said,
Again iOS fans are so NOT CREATIVE they dont understand simple functions, yet they CLAIM that iOS is so simple.

Here let me help you. Suppose on your iPad you have so many apps you used all your home screens and you have so many folders too. Instead of having to scroll all the screens to get to the app(s) you want, if you could zoom out that means more icons could fit on one screen. That would mean less scrolling more doing.

It's just that simple. This is why we say, iFans arent as smart as they think they all are because they hav gotten do spoiled by Apple's backwards way of doing the most simplest things that when somethign even more simple comes along; they can't even grasp it.

Haha, I love fanboys. I'm not an iOS "fan", I don't own an iPad. I have an iPhone, I build my own desktops and run Windows there, and I recently purchased a Microsoft Surface Pro.

But thanks for "helping" me so condescendingly.

As for your explanation of why semantic zoom is so much better, I'm not sold. I still think it's just an alternate solution and that each has it's drawbacks.

To access apps that aren't on the first screen of the start screen you have to pinch to zoom out then tap a category/section whatever, then tap the app icon.

In iOS you either tap on a folder and then the app icon, or you swipe left, then hit a folder then app, or straight to the app. In most scenarios you're going to reach the apps in roughly the same time/same amount of action. Obviously the more pages you have the more iOS lags behind but even semantic zoom has it's limits, you'll have to scroll there eventually too.

Also having folders means iOS has a decent buffer before this sort of thing becomes an issue.

I see the merit in both approaches, I'm just saying I wouldn't tout this as a breakthrough feature over iOS.