New Xbox One advert is all about football and multitasking

The very first TV commercial for Microsoft's Xbox One, released in September, was centered on how the next-gen console could help NFL football fans enjoy watching games on TV with features like instant updates on player stats and more. Now, Microsoft has launched a new TV ad for the Xbox One that shows how two ex-NFL legends can use the console.

The clip, with the title "Retirement Home", shows former Chicago Bears linebacker Brian Urlacher at home watching an NFL game when he gets an Xbox One notification from Ray Lewis, another ex-linebacker, this time for the Baltimore Ravens. Lewis wants a quick game of "Madden NFL 25" with Urlacher and he accepts, while also snapping the live game he is watching to the side of the screen.

Urlacher, dressed in casual wear, then asks Lewis via an audio chat if he misses playing football. Lewis tells Urlacher he doesn't and that it's time to move on, but the ad shows that in his home, Lewis is actually putting on his old Ravens uniform, taping himself up and applying eye black on his face. 

This is the second Xbox One commercial that Microsoft debuted on U.S. networks this weekend, with the other being a funny ad about a woman who takes over her boyfriend's soccer time to play "Dead Rising 3."

Source: Xbox on YouTube

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Spicoli said,
There's no outside the US. It's a myth perpetrated by recreants.

The US is the center of the universe and all that exists.

i laughed at this and the dead rising one was funny. Shows what the kinect can do and why its worth the extra price tag. Everyone loves easy, why push buttons when you can just tell it what to do.

I'm a PC gamer that has cable - however, it's the XB ONE's HDMI-in feature (which PS4 lacks) that would be the major selling point in terms of buying one instead of the other. (Not price, and not exclusive games or other content, either.) The included Kinect (which ties into the designed-in Skype) is certainly a nice touch, also (Skype + XBLA FTW). I'm normally not a console gamer (I've never owned a console) - mostly due to the cable-fu that has been a necessary until the upcoming generation of consoles. With XB ONE, that is reduced to the HDMI cabling - and with HDMI-in support, that is significantly handled. (Remember, the XB ONE controller is wireless by default, and Kinect comes pre-connected; my existing cable box is a Tivo Premiere, which connects via HDMI. Daisy-chaining - Premiere-> XB ONE-> TV. Utter lack of kerfuffle.)

Nah, that sucks, it means you have to turn on one device to use the other. Double the power bill for nothing! In my case though, more than double, since my media player uses just 2.5W, vs 150+W for the Xbox One.

It's gotta be more than 2.5 watts though, but anyway we'll see. Power bills are going to go up though the more devices you need on just to watch something and it will negate the power consumption advantage gained through the transition from CRTs to LED backlit screens.

MikeChipshop said,

Not sure if you missed the part where this isn;t just a gaming machine...

During the Super Bowl, water treatment plants get overloaded at half time because fans don't want to miss a second of the action. They aren't watching it, playing Madden and using Skype simultaneously. That kind of behaviour belongs in the DSM.

ambiance said,

During the Super Bowl, water treatment plants get overloaded at half time because fans don't want to miss a second of the action. They aren't watching it, playing Madden and using Skype simultaneously. That kind of behaviour belongs in the DSM.

Love the way you speak for all fans everywhere. Have some consideration for public choice.

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