Nintendo: Apple is the “enemy of the future”

After reporting falling profits for first time since 2004, Nintendo today stated that they are preparing to battle with Apple for the future of gaming. 

The Times reports that CEO Satoru Iwata has already told his company executives to shift focus away from Sony since they have already secured “victory” from them and to concentrate on Apple’s iPhone and iPad devices which were deemed the “enemy of the future”. 

While analysts conclude that his statements may be a bit “premature”, there is enough cause for concern as the transition into family and consumer oriented gaming has shown strong promise from both hardware and software/game sales with the iPhone, iPod Touch, and Nintendo DS. 

Apple has shown its interest in gaming by unveiling their new Game Center social network for iPhone OS 4 where users can "invite friends to play a game, start a multiplayer game through matchmaking, track their achievements, and compare their high scores on a leader board.” 

Microsoft earlier this year also conveyed its strong interest in portable gaming with their inclusion of Xbox Live and XNA game development for Windows Phone 7.

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49 Comments

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This is good news. If Nintendo's "enemy of the future" is Apple then they have absolutely nothing to worry about.

C_Guy said,
This is good news. If Nintendo's "enemy of the future" is Apple then they have absolutely nothing to worry about.

I couldnt agree with you more. I mean, Apple is losing ground in the phone market so how do they plan to jump right into the mobile game market as serious compeditor? Apple doesnt have the resources or money to do what microsoft did with its gaming market.

Apple is not a gaming company. They're repertoire consists of developer-created minigames and games you can get on windows. Not really much of an opposition to gaming if you look at it in the light of Apple games being something most people do when they're bored in History class. If someone wants to play a game and they have an xbox in front of them, i doubt they'll think "oh hey, I could play a legitimate game, but my iPhone has so many better options!"

...oh wait, we're talking about wii's here... oh well, the point is made

Well Apple did kinda do well. More so for a device that was built without the idea of ever being used to play games on.

Apple is the future and if Nintendo can't keep up, get out the way! That is my 2 cents, take with a grain of salt.

Xerxes said,
Apple is the future and if Nintendo can't keep up, get out the way! That is my 2 cents, take with a grain of salt.

"Nintendo is the future and if Apple can't keep up, get out the way!"

See, I can make completely inane comments too!

PreKe said,

"Nintendo is the future and if Apple can't keep up, get out the way!"

See, I can make completely inane comments too!

I agree with this

PreKe said,

"Nintendo is the future and if Apple can't keep up, get out the way!"

See, I can make completely inane comments too!

Would you think it's that insane after reading a comment like this?:

limeares said,
True. I have a 1st generation iPod touch and I showed them the games, they were amazed. Now most of them have 2nd and 3rd generation iPod touches. They said they will never buy a DS again, because the iPod would serve them for listening to music, etc.

Yeah, me neither. This is why nintendo should be worried.

An iPod Touch is a PDA and 4th generation iPod Touches will probably have a camera and a lower price, too. I can do 4648471351489 things I can't on a Nintendo DS and the ones I can probably can be done much easier and better on the iPod.

If I was nintendo I'd be worried too, it's good they realised that now rather than later.

Edited by paperless, May 8 2010, 1:45pm :

paperless said,
Would you think it's that insane after reading a comment like this?:

Yes, I would still think it's insane. "My friends..." stories are completely useless. It's the games that matter.

The Times reports that CEO Satoru Iwata has already told his company executives to shift focus away from Sony since they have already secured “victory” from them and to concentrate on Apple's iPhone and iPad devices which were deemed the “enemy of the future”.

Sean Malstrom already predicted this. He said ages ago that Sony was dead in Nintendo's eyes. He said Nintendo would be its own worst competitor, though.

True. I have a 1st generation iPod touch and I showed them the games, they were amazed. Now most of them have 2nd and 3rd generation iPod touches. They said they will never buy a DS again, because the iPod would serve them for listening to music, etc.

Good on nintendo, I buy near all their consoles and stay with them. I mean the Wii was awesome with iPlayer and games such as Super Mario Bros. Wii and Super Mario Galaxy 1 + soon 2.

And the DSi, I have never got bored of my DS and I have had a normal ds for 3 years too. Not got boring.

tegument said,
apple should buy nintendo

If Apple buy Nintendo, it will cause so much outrage, Such a great company with game devices bought by a device what will ruin them all.

I'll pass on a new iDS running a iOS or a new Wii running OS X.

People are taking this out of context. Apples market is in handhelds, and so any comparison to Sony is also handhelds. Furthermore they would not just disregard Microsoft unless they were comparing a market segment in which they do not participate. This means they're referring to portables and the PSP in terms of achieving victory, which makes sense since it's currently Sony's weaker gaming system. Taking Apple serious seems a very wise approach, as it's more likely to eat into their casual market and Sony seems content to let their PSP sit on the backburner while they focus on catching up in the console front.

helios01 said,
It's kind of funny how they disregard Sony so carelessly. I mean PSP hasn't done as well as DS but still..

PS3 Vs. Wii. People like to make fun of the wii because according to them people buy the Wii, play a few games and let it rot in the corner.

What people are forgetting though is Nintendo doesn't really care how often you play your wii. They've sold over 70 million Wiis, and gotten the money for that, while PS3 has only sold 35 million.

im sorry i jst dont get it! im a PC gamer, and i got an 360, WII, and DS and PSP. but the thought of nintendo "preparing to battle or the future of gaming. " against apple is worrying! extremely worrying! PC gaming has lost its marrbles so i cant beliive it!

In the longer term Android has far more growth potential than iPhone, simply due to the huge numbers of phones that use it, Nintendo should focus their efforts rivalling on Android.

wrong.
it's that exact hardware fragmentation which will cause android to never gain as much traction with games. Too many different screen sizes, CPU's, form factors, etc. How do you possibly develop a game that will work on all of them?

thealexweb said,
Nintendo should focus their efforts rivalling on Android.

Wrong. it's purely a numbers game, and as long as the majority of people have iPxds instead of Nintendo <whatever>, then they are indeed the enemy.

Nightburn said,
How do you possibly develop a game that will work on all of them?

The same way every computer game ever made runs on dozens of different screen sizes and resolutions... it's not rocket science.

Ales is completely correct, Android is a much larger threat than Apple in this regard, however I don't see either of them being a considerable threat because the phones aren't fast enough to run the higher end games that dedicated handheld consoles can run.

Handhelds gaming systems will get faster at the same rate phones get faster, the difference is that ALL of the HGS resources are dedicated to the game, where-as phones have to share the resources among a spiderweb of applications.

vaximily said,

The same way every computer game ever made runs on dozens of different screen sizes and resolutions... it's not rocket science.

Ales is completely correct, Android is a much larger threat than Apple in this regard, .

no, he is not. Because its not down to the hardware its down to the software developers and which platform these game developers are developing for. At the moment the App store gives them a better platform to sell their wares to the iTouch, iPhone and iPod rather then the Marketplace.

Nightburn said,
wrong.
it's that exact hardware fragmentation which will cause android to never gain as much traction with games. Too many different screen sizes, CPU's, form factors, etc. How do you possibly develop a game that will work on all of them?

Exactly. Say what you will about iPhone os being "locked down" (from flash and porn basically, *laugh*). But being this way, having limited hardware configurations, and extremely popular makes it very attractive to game makers.

I don't like the control scheme on iPhone - iPod/ Zune. On screen controls take away from the beautiful screens. I need physical buttons.

ramonsjc said,
I don't like the control scheme on iPhone - iPod/ Zune. On screen controls take away from the beautiful screens. I need physical buttons.

'Hardcore mobile gamer' is an oxymoron IMHO. Sure, you people are out there. But the pmp market is much larger. And most people who play games on the go do so in such moderation that the approach apple and other phone and pmp producers are taking makes a lot of sense. A lot of profitable sense. Should nintendo be concerned? You bet.