Nintendo head admits sales of 3DS console missed expectations

Nintendo's newest portable console, the Nintendo 3DS, has not been selling as well as predicted and even the company's president admits that. In an English language version of an E3 2011 investor Q&A on Nintendo's web site, president Satoru Iwata states, "So, first I think it's fair to say that while Nintendo 3DS had a strong launch day, the results since then have not met our expectations." He added, " ... although pre-orders for this system were very strong and initial impressions of this system were very positive, those early indicators stand in conflict with where the system is at today. So, I can't say there are no issues at present."

The Nintendo 3DS, which allows gamers to enjoy 3D visuals without the need for special glasses, started selling in Japan back in late February. However sales of the console only reached the 1 million mark earlier this month in Japan. By comparison the original DS console only took one month to reach the 1 million sales mark while the DS Lite and DSi variants took two months to sell 1 million units. The larger Nintendo DSi XL did take longer to reach the one million sales mark at six months. The US started selling the Nintendo 3DS in late March where it sold 440,000 units during its first week of release.

In the investor Q&A Iwata said he was hopeful that the 3DS will gain more sales, saying, "I think that we'll be able to show you that as Nintendo eShop and 3D video services come online, and a number of key software titles become available, we'll be able to regain momentum for this hardware."

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27 Comments

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This isn't a problem. People just don't have the money they used to have, least of all kids, who this system is clearly targeted towards. Wait 'till christmas and these things will fly off the shelves...

Spirit Dave said,

It's not a fad ... so it can't be over.

Aw, that's cute. Apparently someone doesn't know what a fad is. 3D has come and gone now for over half a century. It will certainly go away again just as it always has.

TRC said,

Aw, that's cute. Apparently someone doesn't know what a fad is. The 3D fad has come and gone now for over half a century. It will certainly go away again just as it always has.

No it wont. You clearly don't know what you're talking about. 3D is viable now. It never was before. This isn't the 1950's you know... we have good enough tech that it's becoming part of our society ... videogames, cinema, and television. Have you actually seen 3D on TV etc? It's excellent. If you can't handle watching 3D with your weak eyes, don't act like the rest of the world can't. And don't patronise me when you're completely wrong.

Spirit Dave said,

No it wont. You clearly don't know what you're talking about. 3D is viable now. It never was before. This isn't the 1950's you know... we have good enough tech that it's becoming part of our society ... videogames, cinema, and television. Have you actually seen 3D on TV etc? It's excellent. If you can't handle watching 3D with your weak eyes, don't act like the rest of the world can't. And don't patronise me when you're completely wrong.

Yeah. Those 3D TVs are sure selling great aren't they, lol. 3D TV isn't even a fad, it's a gimmick.

Edited by Bonfire, Jun 15 2011, 6:48pm :

majortom1981 said,
The problem is not the system BUT lack of games out for the system now.

Agreed. I was totally ready to buy a 3DS, but when I saw the launch titles I quickly changed my mind. I think I might just wait for the second make/gen 3DS to come out, hopefully by then there should be more interesting titles.

majortom1981 said,
The problem is not the system BUT lack of games out for the system now.

Yeah, I'm waiting for Mario Games + The upcoming Zelda Ocarina of Time...
: D.

compl3x said,

Agreed. I was totally ready to buy a 3DS, but when I saw the launch titles I quickly changed my mind. I think I might just wait for the second make/gen 3DS to come out, hopefully by then there should be more interesting titles.
If you go by the time between models of the ds, I'd not expect a redesign model to come out till late 2012 at the earliest. Though 2013 seems more likely, as they'd probly want to keep the spotlight on the wii u in 2012. And by then, i'd expect that there will be more than enough good titles.

Yeah because it's way too expensive. A mobile device shouldn't be more expensive than a home console. For $250 I can get an XBOX or PS3 with a couple of games.

Lexcyn said,
Yeah because it's way too expensive. A mobile device shouldn't be more expensive than a home console. For $250 I can get an XBOX or PS3 with a couple of games.

Show me where you can get a non refurb 360 new with a couple of games.

Lexcyn said,
Yeah because it's way too expensive. A mobile device shouldn't be more expensive than a home console. For $250 I can get an XBOX or PS3 with a couple of games.

I bought a 3DS in March and it's just been sitting on my shelf. I was going to sell it, but then they announced Smash Bros for 3DS and Wii u, so I'll probably hang on to it and wait like an idiot for Smash Bros to come out, lol. But if there's really a deal for a new 360/PS3 with some games for $250, link me up.

majortom1981 said,

Show me where you can get a non refurb 360 new with a couple of games.

In the US, at Walmart, I bought my Xbox 360 for 250, with two games packed in. Kung Fu Panda, and Lego Indiana Jones.

majortom1981 said,

Show me where you can get a non refurb 360 new with a couple of games.

Like every major retailer right now. XBOX 360 bundle for $199. PS3 is $199 + a couple of greatest hits. What are you on about?

Lexcyn said,
Yeah because it's way too expensive. A mobile device shouldn't be more expensive than a home console. For $250 I can get an XBOX or PS3 with a couple of games.

I don't think price is the problem. The problem is it had a very, very weak launch line-up. You can bet that if it had a Mario game at launch, it would have sold MUCH better.

Ji@nBing said,

I don't think price is the problem. The problem is it had a very, very weak launch line-up. You can bet that if it had a Mario game at launch, it would have sold MUCH better.

With all due respect I do think that price is a part of the problem. Given the $250 and all the alternatives that are out there competing for peoples $$ the price should not have been over 200.

majortom1981 said,


Pounds are not the same as dollars

I notice you avoided everyone elses suggestions. And while Pounds may not be the same as your Dollars, the point still stands.