Nintendo Wii is a virus says former DICE boss

Former CEO and co-founder of game developers DICE, Fredrik Liliegrin, who now runs a new company called Antic Entertainment, described Nintendo's massively popular Wii console as a "virus".

Speaking to GamingUnion in an interview, Liliegrin, who describes his new company as developing "casual games for the hardcore", was asked if he would develop a game for the Wii.

"If I got paid to develop a Wii game I would do it," he responded. "I would not put an original IP on the Wii today unless I thought I had an absolute home run."

Asked "Why not?", Liliegrin responded, "Because the Wii, to me, I would describe it as a Virus, that doesn't stick. Everyone comes home, it's a toy, people have got to realize the Wii is a toy, not an entertainment focused product.

"People come home, someone, they play Wii for a bit, feel it's really cool, blah blah blah, they go out and buy one. Ask people how often they play the Wii, that are not the core game consumer that buys one because they have an Xbox 360 and a Wii or a PlayStation 3 and a Wii.

"The people that only own the Wii, ask that consumer how often they use their machine. They just don't use it, it was cool, but they're not gamers, so they put it away.

"Other than the Wii Fit phenomenon that helped a lot of people get a nice cutie voice telling that they're fat and need to go work out, they need to find other alternatives.

"Nintendo is smart in that way in that they realize this is not a video game machine, this is not a games game machine."

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8 Comments

I agree with this 100% everyone i know who has one played it like mad for the 1st few weeks then put them away in the loft, or just in a cubboard.

If this was just a "fad" it still won't be in 1st place in terms of console's sold, and current #1 in total console's sold.

I see a lot of Wii games as not as thought out or well developed or too gimckey. Since it doesn't have the best graphics of the bunch, developers have to make other aspects (game play, use of wii controls, music, plot, etc) other then shiny new graphics on a tired sad game.

Did anyone else go cross-eyed while trying to read and comprehend that guy's quotes?
"It was like, totally, I wanted to come home, and then add more commas, and still more commas, because, to me, blah blah blah, I'm really into run-on sentences and repeating myself, even if it doesn't make sense."

The Wii is #1 for one reason (and one reason only) - the low price. (Remember, it still undercuts the PS3 slim and XB360 in that area.) Yes; it offers exclusives (especially Wii Fit and Mario-themed exclusives and remakes of classics); however, it got (and has kept) the top spot because of low cost/low price (because, quite frakly, the Wii does not have much *outside* of those exclusives (the non-exclusives that are also on the Wii look worst on the Wii compared to XB360 and PS3; that is the case for a reason)).

PGHammer said,
the low price. (Remember, it still undercuts the PS3 slim and XB360 in that area.)
In Canada the Will is $219 and the 360 is $199 (arcade)

I'd go with a Wii any day but price wouldn't have anything to do with my decision

PGHammer said,
The Wii is #1 for one reason (and one reason only) - the low price.

Wii success is from Low Price, really? I thought it was the whole motion-sensing thing, escape from the status quo.

PGHammer said,
The Wii is #1 for one reason (and one reason only) - the low price.

Xbox360 Arcade is the same price as a Wii in the US.

Edited by RangerLG, Mar 2 2010, 7:09pm :

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