Nokia: 2+ million Lumia devices sold in Q1

Nokia today has updated its guidance on the company’s performance for Q1 and outlook for Q2, while the numbers for the bottom line are not where the company expected them to be and it is subsequently lowering the performance outlook for Q1, from breakeven to -3%, there is a silver lining to the information.

Nokia has reported that it sold 2 million Lumia devices in Q1 of 2012. While not a substantial number, Nokia says that it has seen an increase in Lumia activations on a monthly basis since the launch in November.

When you consider that the Lumia 900 has just gone on sale in the US, you can expect these numbers to climb substantially over the next few quarters as consumers can finally get their hands on a Nokia crafted Windows Phone in the US.

Nokia also outlined that it will continue to focus on driving Lumia sales (think advertisements) and will also work to lower the cost structure of the company (layoffs). Nokia is currently investing more capital in to the Lumia line of devices with the intentions to bring more products to more consumers in more markets.

While the news is not all peaches, Nokia is firmly committed to Windows Phone as the company trudges through the crowded marketplace and works to reinvent itself on a new platform. 

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23 Comments

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I think where Nokia slipped really fast is when they completely abandoned Symbian all at once. Since everyone knew Nokia was dropping Symbian, they all ran out and bought Android and iOS based devices in a hurry.

What Nokia should have done, was slowly drop Symbian and Windows Phone started gaining ground. All they had to do was say, we have chosen Windows Phone OS as our primary software for our devices, but we will slowing bring it in a phase out Symbian oevr a period of time.

As WP7 gains ground, Symbian was likely going to die anyways because Nokia started porting its services over to the new platform...but they didn't have to kill Symbian so fast. That si what dropped their numbers so fast.

They can however pick it up over the next 3 quarters, by spending the cash needed to push the devices quickly to other markets.

from personal experience, I've just got a Nokia lumia 800 yesterday and I have to say that I am quite loving the phone. Before you ask why I didn't get the 900, Personally I do not need a front facing camera and I preferred the smaller bezel glass design. Other than that, both the 800 and 900 are pretty much identical when it comes to hardware.

Truly a beautiful phone, and I like the fact that they include a rubber bumper cover to protect the phone from damage. The sound quality is some of the best I've heard coming from a phone, and the liquid transition animations just complete the whole experience. I would say that I would have to give it a 7/10. The last three points are reserved because some of the settings aren't as in-depth as I would like, especially in the networking area such as setting up a static IP address. but hopefully Windows phone 8 will add more functionality, boosting up my rating.

Nokia are not happy with these numbers and analysts are saying these numbers are a disaster. Things need to turn around quick for Nokia and Windows Phone but can Nokia-Microsoft do this? I don't think it's looking too good right now.

The article forgets to mention that Nokia is doing really bad for the moment. Nokia-Boss Stephen Elop announced today that after the restructuring of Nokia, they still made a loss during the first quarter of the present year and that the second one will be an even bigger disaster. Experts expect Nokia to reevaluate their restructuring plans.

No wonder, with the present line-up of Nokia phones, this evolution is only normal. Too many uninspired phones with almost non-existing marketing, adding to that, consumer are confused with the different platforms they offer.

Nokia shares are down by 18% after the announcement today.

They should have gone solely with a few very good WP7 phones, advertise those heavily and discard the rest. But even this decision will most probably result in a dead end because of WP7. Not an easy time for Nokia.

In other news, in China where iPhones are the preferred smartphones to use, Android phones are outselling iPhones 10:1.

You obviously don't understand what Nokia is going through. The WP7 sales are fantastic for what they are, and already a large segment of their business. What hurt nokia was the quick demise of Symbian and dumb phones, faster than what they expected.

Nokia has 15 billion in the bank.. getting through this hump won't be hard for them. At one point apple was near collapse too. Sometimes hitting the bottom and trimming the fat is the best thing that can happen to a large company.

Oh dear...You are seriously delusional if you think the WP sales were fantastic. They were craptastic. Bad. Much less than what was expected.

And you are totally wrong about the reason that hurt Nokia. It wasn't Symbian's drop, that was totally expected from an OS that was after all killed by Elop, it was the poor sales of the WP phones that surprised the analysts. Nokia lost 5 loyal Nokia smartphone customers for every 1 it managed to convert from Symbian to Lumia! Nokia is pretty much fu**ed.

Well: http://bit.ly/HwASFL

Stephen Elop has revealed the company has sold “more than 2 million Lumia devices at an average selling price of approximately EUR 220” out of a total of 12 million smartphones sold. That leaves 10 million Symbian handsets giving Windows Phone 17% of the smartphone sales in the company.

The company however generated EUR 1.7 billion in revenue, with EUR 440 million coming from Windows Phone sales, leaving EUR 1.26 billion coming from Symbian sales.

This means Windows phone sales are now more than 26% of the revenue from Nokia's smartphone division, a more rapid rise than I think the company expected.

The Nokia N8 sold worldwide around 4 million devices, it had good hardware but the software let it down and after a good start and big promotion the sales slipped and a few months later it was off the charts.

Lumia had sales just under 2 million people say in Q4 despite it only getting under a month in the USA with the Lumia 800. I think a lot of people have seen the 800, 710 being released but waited for the Lumia 900.

I don't think there is anything to suggest Nokia will sell the predicted 37 million WP units but sales suggest that Nokia could have a handset in the top 5 selling of 2012. HTC, Sony and Motorola better watch out.

booboo said,
That's extremely good considering the iPhone only sold 0.27million in Q3 (when they first released the iPhone) and it's even better than there Q4 which was 1.19million...

http://en.wikipedia.org/wiki/IPhone

Except that the iPhone was a 2G dumbphone (no apps, no multitask) released in a very limited market (only the US) by a company unknown to the mobile arena.

Meanwhile, Lumia is launched as a 3G smartphone on an established platform (WP7) in a very large market (the world) by a company known world-wide and the current leader in smartphone sales and existing devices.

Nokia pushes 70-100 million smartphones / year. At this rate they might only get 20 million this year.

Sacha said,

Meanwhile, Lumia is launched as a 3G smartphone on an established platform (WP7) in a very large market (the world) by a company known world-wide and the current leader in smartphone sales and existing devices.


This bit is so incredibly wrong.

Sacha said,

Except that the iPhone was a 2G dumbphone (no apps, no multitask) released in a very limited market (only the US) by a company unknown to the mobile arena.

Meanwhile, Lumia is launched as a 3G smartphone on an established platform (WP7) in a very large market (the world) by a company known world-wide and the current leader in smartphone sales and existing devices.

Nokia pushes 70-100 million smartphones / year. At this rate they might only get 20 million this year.

The Lumia was pretty much limited to parts of Europe for most of Q1..

Sacha said,

Except that the iPhone was a 2G dumbphone (no apps, no multitask) released in a very limited market (only the US) by a company unknown to the mobile arena.

Meanwhile, Lumia is launched as a 3G smartphone on an established platform (WP7) in a very large market (the world) by a company known world-wide and the current leader in smartphone sales and existing devices.

Nokia pushes 70-100 million smartphones / year. At this rate they might only get 20 million this year.

U iz wroooooooonnnnng boy!

Sacha said,

Except that the iPhone was a 2G dumbphone (no apps, no multitask) released in a very limited market (only the US) by a company unknown to the mobile arena.

Meanwhile, Lumia is launched as a 3G smartphone on an established platform (WP7) in a very large market (the world) by a company known world-wide and the current leader in smartphone sales and existing devices.

Nokia pushes 70-100 million smartphones / year. At this rate they might only get 20 million this year.

You are really dumb for making that analogy. Times have changed, and phones (+ mobile OS's, + networks) have evolved. You release products accordingly to competition and the times. No one in their right minds would try to enter the smartphone business without at least 3G at this point. You can call out Microsoft for not pushing on 4G/LTE, in the days of other phones with 4G/LTE. You do also realize when WP7 first came out it also had no multitasking or had many apps? You have to start somewhere.

still1 said,
Not a very impressive number but ok considering there is 3 lumia phones.

More like 2 - Lumina 710 & 800. They just launched the cheaper one like 2 weeks ago in China...and Lumia 900 last weeks on USA soil.