"Nokia by Microsoft" branding shows up on a leaked Lumia render

A new image showing the rear side of a new Lumia smartphone has leaked online with the "Nokia by Microsoft" branding.

The smartphone seen in the picture is believed to be the Lumia 830, whose spyshots first leaked couple of days ago. Now, a press render of the smartphone has leaked and shows the prominent PureView and "Nokia by Microsoft" branding on the back side.

There's no information about the Lumia 830 available other than these images, which show a 13 megapixel PureView camera module with a design similar to that seen on the Lumia 1020.

According to Microsoft's deal with Nokia, the software giant has licensed the Nokia brand for use on feature phones. However, recent rumors have indicated that Microsoft was in talks with the Finnish company to use the Nokia brand on smartphones as well. If the leaked image is a legitimate one, it would be safe to assume that both companies have reached a new agreement for branding.

Source: Windows Blog Italia | Image via Windows Blog Italia

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46 Comments

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Microsoft got this wrong including 'Microsoft' on the hardwear will do more harm than good. Microsoft is so much trying to be Apple. Microsoft has too much self confidence. The word Hubris comes to mind.

I could live with that. Actually, I think it would be pretty difficult to sell the phones without the Nokia name....so this is great.

FalseAgent said,
I could live with that. Actually, I think it would be pretty difficult to sell the phones without the Nokia name....so this is great.

I think the problem is not the 'Nokia' name, its the 'Microsoft' name.

Wouldn't 'Lumia by Microsoft' be more appropriate. I mean the Nokia name will revert back to the real Nokia in a couple of years, so it seems a strange use of branding to me.

They should've ditched Nokia and Lumia and rebranded everything Surface. Seriously. I hate the word Lumia. I'm glad that word isn't anywhere on my phone.

By Microsoft is just in the logo, its still just Nokia until they can't or won't use the name anymore. And everything Nokia would still be Lumia not surface.

As long as the phones are just called "The Lumia ______" No mention of Microsoft, or Nokia etc in advertisements, labels, and packaging.

is this a joke? so instead of calling it Nokia Lumia 1520 they are going to call it Nokia by Microsoft Lumia 1520
yep they have done tremendous job to shorten the name :\

I see the "by Microsoft" more as a tagline than a part of the name. At least, it would be "Nokia Lumia 1520 by Microsoft" when in a product name.

simenmangseth said,
I see the "by Microsoft" more as a tagline than a part of the name. At least, it would be "Nokia Lumia 1520 by Microsoft" when in a product name.

so the product name going to be longer than it used to be we heard them multiple times saying they are going to make steps to shorten the name to make it easier for customers

They should at least call it "Nokia Lumia by Microsoft"... that way they can get consumers used to the "Lumia" brand... so they can ultimately drop the "Nokia."

akav0id said,
"Nokia by Microsoft" is a dumb branding. Either pick Nokia OR Microsoft
I think it is just fine. Kind of sound like "Motorola - A Google Company" in the past.

I think it is more of a phasing out thing.

If you tried to sell a Nokia phone with just the Microsoft logo on it right now you would struggle. The Nokia brand still carries too much weight. Moreso than the actual OS it is running at the moment.

If WP eventually gets to around 10-15% marketshare people will start becoming familiar with the WP OS and linking it back to the Windows 8 OS, and that would be a better time to drop the Nokia branding completely and just call these 'Microsoft' phones

The "by Microsoft" part is just in the logo to show they are a MS product. The logo looks clean and unobtrusive. The brand is Nokia.

I think the "Nokia" will get smaller over time and the "Microsoft" will get bigger... until the Nokia finally disappears.

That's what Coca-Cola did with the "classic" on their labeling. It got smaller and smaller... and then they removed it in 2008.

And now my question remains, what happens if Nokia wants to use their name on a device in 2016? People will be confused...

(If you dont know, MS didnt buy the name Nokia, just the right to use it...)

It does not matter what they talked about but what consumers will see.

Either MS starts using their name after that period or Nokia uses a different name (which is highly unlikely)

Did you miss the article where MS where making a dad to license the use of the Nokia name ?

and I don't think Nokia wants to get into the handset market again, their name isn't strong enough to start over, there's very little money in it, and they're already in a enterprise market that makes them a lot more money.

unless you weren't aware, Nokia isn't a company that has ever been afraid to change and evolve. they have created numerous successfull divisions that they have later sold off to focus on something new. Nokian tires and nokia Monitors just to name a couple.

Nokian tiers have nothing to do with Nokia these days other than they are made in a city called Nokia.

You are from Norway and still dont know that? Shame on you :D

/my bad. I read it wrong. My apologizes Hawk.

alwaysonacoffebreak said,
And now my question remains, what happens if Nokia wants to use their name on a device in 2016? People will be confused...

(If you dont know, MS didnt buy the name Nokia, just the right to use it...)


Ah yes, the inevitable "what if" hypothetical question that chances are will never happen to try to provoke the hypothetical "confusion" angle. They tried to do this with Samsung's GS4 and the different versions it had with no success. When will people stop doing this?

Edited by Gergel7077, Jul 5 2014, 1:01pm :

And yet people kept saying the same when Symbian was dying. Keep trying to play a smartass.

Nokia would have easily made it with MeeGo, maybe not in NA but compared to other markets NA is the smallest. Thank Elop, the trojan horse of today.

HawkMan said,
Did you miss the article where MS where making a dad to license the use of the Nokia name ?

and I don't think Nokia wants to get into the handset market again, their name isn't strong enough to start over, there's very little money in it, and they're already in a enterprise market that makes them a lot more money.

unless you weren't aware, Nokia isn't a company that has ever been afraid to change and evolve. they have created numerous successfull divisions that they have later sold off to focus on something new. Nokian tires and nokia Monitors just to name a couple.


They used to be a company that made boots, then they got into smartphones after that. They've also made netbooks.

alwaysonacoffebreak said,
And yet people kept saying the same when Symbian was dying. Keep trying to play a smartass.

Nokia would have easily made it with MeeGo, maybe not in NA but compared to other markets NA is the smallest. Thank Elop, the trojan horse of today.

Meego would have been a dead end. It would have been smaller than BadaOS. There was no market for it Nokia was already a no name in smartphones in Europe, even the N8 with Harmattan didn't change that, the only ones who bought it was the same ones who would have been the only ones had it not been a dead platform, Nokia enthusiasts that knew about it.

On top of that, even the head developer admitted it was a plagued OS that was at least one and a half year away from-these bug free basic release thanks to development issues, and they where frequently getting more bugs not less bugs.

alwaysonacoffebreak said,
And now my question remains, what happens if Nokia wants to use their name on a device in 2016? People will be confused...

Then they call it Nokia by Nokia :-)

They seem to have left out the (C)s, (R)s, Series, Editions, and all other crap that their stupid marketing team comes up with.

Still bad. Sigh.

Just call the damn phones Lumia for crap's sake, how difficult can that be?

Nokia carries a lot of value. That's pretty much the only (not really) reason average semi Apple/Google fans people buy Windows Phones, because "it's a Nokia". They carry nostalgia, and everyone knows Nokias are indestructible, and have nice cameras.

mastercoms said,
Nokia carries a lot of value. That's pretty much the only (not really) reason average semi Apple/Google fans people buy Windows Phones, because "it's a Nokia". They carry nostalgia, and everyone knows Nokias are indestructible, and have nice cameras.

Except as soon as people turn it over, they'll know it's actually just Microsoft now. If they were trying to fool people into still believing these phones were still made by Nokia, they should have left out the Microsoft bit :p

simplezz said,

Except as soon as people turn it over, they'll know it's actually just Microsoft now. If they were trying to fool people into still believing these phones were still made by Nokia, they should have left out the Microsoft bit :p

Not licensed to use Nokia.

I really don't understand why Nokia Networks is even keeping the Nokia name. They don't really need it. Don't they primarily go by NSN anyway? They should've just sold the entire brand to Microsoft.