Nokia erects massive interactive Lumia 800s in Australia

When you dramatically change your product, it requires you to think outside the box and be a bit more aggressive with your marketing to show off your new devices. Nokia has taken this idea to heart in Australia and has constructed several massive Lumia 800s in Sydney Australia to help bring attention to their new devices, via Facebook/Twitter.

Nokia has removed one barrier to discovery for the consumer as typically you would have to enter a retail location to get your hands on a device but now, simply roaming the streets of Sydney, you could come across one of these advertisements and get to experience Windows Phone on a massive screen.  Surely these types of advertisements cost a bit more than a billboard, but for a company who is betting a large portion of their revenue on Windows Phone, it is imperative to be creative with your marketing dollars.

If nothing else, Nokia is creating buzz as this is a bit of an usual tactic to place massive, interactive models of your devices for the general public to play with in a non-controlled environment.  As Windows Phone is still a bit unknown to many, this is a great way to introduce the OS in a non-contractual way that allows the individual to experience the OS in a stress free environment.

If Nokia can continue to push its devices with non-traditional marketing techniques such as this, they will surely help to proliferate not only their own devices, but Windows Phone as well. 

Report a problem with article
Previous Story

Surprise! Google also developing Chrome for Windows 8

Next Story

Is Microsoft testing Windows Phone 7 apps on Windows 8?

18 Comments

Mohitster said,
Really "massive" in this context is an overstatement. Grow up!

Considering it's an explosion of 800x400 pixels at 4" up to 4' I'd say massive is apt.

Looks like the average age of the commenters here is about 11...

Back on topic, that's a pretty neat idea, will certainly be valuable advertising for both Nokia and MS.

tmaxxtigger said,
Looks like the average age of the commenters here is about 11...

Back on topic, that's a pretty neat idea, will certainly be valuable advertising for both Nokia and MS.

Can you blame them? The title of the article was made with this intention in mind.

Does the sign run out of power before the end of the day?

Wish they'd put as much effort into getting the latest firmware out to the rest of the world after it came out in India last week.

kravex said,
Does the sign run out of power before the end of the day?

Wish they'd put as much effort into getting the latest firmware out to the rest of the world after it came out in India last week.

You can't blame them, India is one of the biggest markets for them in the world!

And perhaps this is the only update India is getting before the rest of the world, so chill!

the Indian firmware programmers just worked faster

kravex said,
Does the sign run out of power before the end of the day?

Wish they'd put as much effort into getting the latest firmware out to the rest of the world after it came out in India last week.

Mohitster said,

You can't blame them, India is one of the biggest markets for them in the world!

It's more to do with the fact that you can't lock down mobiles in India to networks, which begs the question why not just release it worldwide to all unlocked phones?

So they are obviously using a TV-out feature that isn't available in the consumer firmware.

Anyone feel like ripping out the handset controlling the 4' demo lumia? And then dumping the firmware on XDA?

Commenting is disabled on this article.