Nokia launches Lumia Challenge campaign

The Smoked by Windows Phone campaign may have taken a few publicity hits lately, but Nokia is apparently impressed with Microsoft's viral marketing effort. It is so impressed, in fact, that it is basically copying it for their own Lumia Challenge. Nokia UK posted a video showing off the effort on YouTube (via WPMPowerUser.com) this week.

Like Smoked by Windows Phone's launch at CES 2012, the Lumia Challenge has team members from Nokia going up to people in shopping centers in London and offering them prizes if they win small timed challenges with their smartphones up against the Windows Phone-powered Lumia 800. The prize for winning isn't all that great; the winners just get 10 pounds. However, everyone gets a 50 pound voucher they can use to buy a Lumia device.

The challenges include things like updating their Facebook status, searching for a song and more. The video only shows people losing against the Lumia 800 so there's no word if anyone actually received the 10 pound prize for winning. However, it looks like Nokia's got the right idea with these kinds of efforts; keep things simple and keep the campaign as a guerrilla style marketing effort, rather than expand it to include big prizes such as a $1,000 laptop.

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11 Comments

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the better twin said,

Highlights how ignorant most people are about their phone.

Or he could have been nervous about being on camera and misspoke....

I'm sure you've said "What's the officer, problem" or some other mistake before

Nokia know how to advertise, the big prizes just pulls in greedy people. A simple interview with £10, it's a challenge worth doing and no one will end up being bitter. Straight to the point, simple realistic challenges and focusing on them and not the prize.

Funny how it's also better to lose, you get £50 instead of £10 only exception is that you have to buy a Nokia Lumia which is probably better than most of these people's devices.

Gaffney said,
Nokia know how to advertise, the big prizes just pulls in greedy people. A simple interview with £10, it's a challenge worth doing and no one will end up being bitter. Straight to the point, simple realistic challenges and focusing on them and not the prize.

Funny how it's also better to lose, you get £50 instead of £10 only exception is that you have to buy a Nokia Lumia which is probably better than most of these people's devices.


Exactly. Greedy people ruin everything.

Gaffney said,
Nokia know how to advertise, the big prizes just pulls in greedy people. A simple interview with £10, it's a challenge worth doing and no one will end up being bitter. Straight to the point, simple realistic challenges and focusing on them and not the prize.

Funny how it's also better to lose, you get £50 instead of £10 only exception is that you have to buy a Nokia Lumia which is probably better than most of these people's devices.

especially for the guy with the samsung dumbphone.. he needs an upgrade..

WP7 said,
I want a next gen Lumia wp8 handset..gonna be awesome
I'd break contract and go to Verizon to get one. Though, I love my Titan.