Nokia mocks Samsung's Michael Bay CES presentation

Movie director Michael Bay had some issues with a teleprompter at Samsung's CES press conference yesterday, culminating with him walking offstage. It was clearly a low point in Samsung's event, and now Nokia's taking the incident and turning it into social media fodder.

In a tweet referencing the incident, Nokia recommended using Microsoft's OneNote app for Windows Phone in the event of a teleprompter failure. An image attached to the tweet specifically references Bay's ill-fated decision to "wing it" before he gave up and walked off stage.

Nokia routinely uses its social media platforms to take shots at its competitors, though Apple has largely been the target of its ire. In September, it referenced the directional problems of Apple Maps in a tweet as well as the iPhone 5c using Nokia's colorful range of cases. It's not the first time Samsung has taken fire from Nokia's social media team, however: In March, it implied Samsung's then-new Galaxy S4 was copying features from its Lumia line of Windows Phone devices.

Nokia's rivalry with Samsung doesn't just extend to social media; in September, it promoted the Lumia 1020 by moving trucks promoting the new smartphone next to billboards for Samsung's Galaxy S4 Zoom.

Source: Nokia (Twitter)

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61 Comments

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I bet Michael Bay wished there had been explosions at that moment, to distract the crowd while he made his hurried exit.

Bay can go on shows like Leno, Conan, and Letterman (they don't have cue cards for guests) and have NO problems talking about his projects... if you really cared about what you are talking about, you would know what you want to say... not just have a breakdown on stage.... gawd just talk, say why you like the product, etc... go off in another direction if you have to... I know public speaking sucks, but if you put time into the product before and did research, you should have something to say... even if it's two whole lines.

But we are talking of them as though they are an individual separate entity apart from MS when everyone knows that they are not only heavily influenced by Microsoft agenda but also sold out their mobile division to Microsoft so they are basically just Microsoft under the Nokia banner...Stories like these should just call a spade a spade, "Microsoft insults another competitor"

Sonne said,
But we are talking of them as though they are an individual separate entity apart from MS

That's because Nokia is an individual separate entity apart from MS.

Lord Method Man said,

That's because Nokia is an individual separate entity apart from MS.

hmm Microsoft guy becomes CEO of Nokia, decides to go "all in" with Windows Phone, Nokia loses 85% of its value, Microsoft buys Nokia mobile division and CEO returns to a position at Microsoft

Don't be naive, if your don't think microsoft controls Nokia and has for the past couple of years you are blind

Sorry, I'm just stating facts. Nokia is an independent company. They released this Tweet, not Microsoft. Your statement that "Stories like these should just call a spade a spade, "Microsoft insults another competitor" " are just based on ignorance and hatred.

Lord Method Man said,
Sorry, I'm just stating facts. Nokia is an independent company. They released this Tweet, not Microsoft. Your statement that "Stories like these should just call a spade a spade, "Microsoft insults another competitor" " are just based on ignorance and hatred.

You believe that MS has absolutely nothing to do with how Nokia's mobile division conducts PR and you are calling me ignorant?

Sonne said,
But we are talking of them as though they are an individual separate entity apart from MS when everyone knows that they are not only heavily influenced by Microsoft agenda but also sold out their mobile division to Microsoft so they are basically just Microsoft under the Nokia banner...Stories like these should just call a spade a spade, "Microsoft insults another competitor"

Because the deal isn't done. Because Nokia is a separate company. Because Nokia's Twitter account isn't Microsoft's Twitter account. Because the Nokia social media team isn't Microsoft's social media team. Because the Nokia social media team is employed by Nokia, not Microsoft.

Did that clarify the issue for you?

Edit: Typo.

Edited by Anthony Tosie, Jan 8 2014, 3:38pm :

Not really nice honestly. Some people have trouble speaking in front of a crowd and it's not something that is cool to laugh at.

dopydope said,
Sad they spell it "telepromoter" ....

Yeah, that is major fail for Nokia

Making fun of others yet cannot even spell!

Childish behavior

Enron said,

Behaviour.

Nope, as defined by
Merriam Webster (an Encyclopedia Britannica Company)
http://www.merriam-webster.com/dictionary/behavior
my spelling is correct.

So dont be an as*! or should i say ars*, since you so much insist on chiefly British spellings! - and recognize, this is internet, and most people who learn english do not use spellings only British use nowadays!

Edited by panacea, Jan 8 2014, 2:09am :

panacea said,

Nope, as defined by
Merriam Webster (an Encyclopedia Britannica Company)
http://www.merriam-webster.com/dictionary/behavior
my spelling is correct.

So dont be an as*! or should i say ars*, since you so much insist on chiefly British spellings! - and recognize, this is internet, and most people who learn english do not use spellings only British use nowadays!

I was kidding. I'm not even from there, although I have my GPS speak with a British accent because it makes him say motorway.

Enron said,

I was kidding. I'm not even from there, although I have my GPS speak with a British accent because it makes him say motorway.

LOL, i guess i did not see that... nevermind

Frankly no, it's a company taking advantage of a competitors #fail in a humourers way. Samsung does it all the time especially with Apple.

On top of that they're not lying. Had Bay had notes on his phone he would have been able to make a perfectly fine save. Besides the technical booboo it's also his own fault really.

Yes, I consider Samsung's attacks cheap shots too. You should be able to just stand on your products. Sony is the master of cheap shots to cover up the PS4 being so far behind.

tbh, theres no such thing as bad publicity.
whether it was planned or not, everyone is talking about the Samsung keynote, where has if it had gone smoothly, it probably wouldn't have got as much attention.

Well someone was going to use it, and from the looks of it Nokia are well known for doing this. Although I still feel for Michael Bay. Public speaking is a personal nightmare of mine.

Mine too, but if he had notes (i.e. paper, OneNote, etc.) he would have done a little better. At least I would have. I normally like to hide behind my notes lol.

Nick H. said,
Well someone was going to use it, and from the looks of it Nokia are well known for doing this. Although I still feel for Michael Bay. Public speaking is a personal nightmare of mine.
Why do it though? It's not like he needed the money right? He could have said no

Of course. Michael Bay said on his website though, "I rarely lend my name to any products, but this one is just stellar." He believed in the product, it wasn't (entirely) about money.

Nick H. said,
Of course. Michael Bay said on his website though, "I rarely lend my name to any products, but this one is just stellar." He believed in the product, it wasn't (entirely) about money.

If it was such a stellar product, he would be able to talk about how great it is without a teleprompter. If someone asks me how much I like my cars I don't need to go to the BMW web site, download the brochure, and read it to the questioner. I can tell you how it handles, how it performs, the gadgets and features, etc. I don't look at the person asking the question and then run away.

Most people doing presentations like this use a teleprompter. To much info to remember, lots of detail, and you dont want to miss anything. Teleprompters keep people inline and on track. Has nothing to do with the product itself.

If I was Michael Bay, I would of left the stage as well. He looked uncomfortable, embarrassed, and stressed.

techbeck said,
Most people doing presentations like this use a teleprompter. To much info to remember, lots of detail, and you dont want to miss anything. Teleprompters keep people inline and on track. Has nothing to do with the product itself.

If I was Michael Bay, I would of left the stage as well. He looked uncomfortable, embarrassed, and stressed.

Oh no, he was uncomfortable! Poor thing. He is most likely getting paid handsomely for this, but things don't go his way and he runs away like a coward. He should just hide behind his blog and criticize, and make his paid comments like he usually does from his desk so he does not feel stressed.

OneNote is great software, but when you've got the jitters then there's a limit on what technology you can use.

I got unstuck once giving a presentation from an iPAQ and I ended up with my fingers too shaky to operate the buttons. My take home was that you don't use anything more complicated than a dedicated clicker or the space bar of your laptop.

WhatTheSchmidt said,

Oh no, he was uncomfortable! Poor thing. He is most likely getting paid handsomely for this, but things don't go his way and he runs away like a coward. He should just hide behind his blog and criticize, and make his paid comments like he usually does from his desk so he does not feel stressed.

Paid to speak and the info he needed to speak on was not available. He looks like an idiot on stage and in front of millions. He does not need the money so I dont blame him. What he was getting payed from Samsung is not work looking like a fumbling idiot onstage.

techbeck said,

Paid to speak and the info he needed to speak on was not available. He looks like an idiot on stage and in front of millions. He does not need the money so I dont blame him. What he was getting payed from Samsung is not work looking like a fumbling idiot onstage.

1) He looks like an idiot most of the time without the help of Samsung
2) If he did not need the money, then why did he take the job?
3) If he does not need the money, that justifies him running away?
4) He got paid for doing it, and he did not do the job he was paid to do. He ran away like a little b****.

Let's all feel sorry for the Hollywood "star" who demands our attention and wants us to fawn all over him, but is just a poser who acts like the child he really is.

WhatTheSchmidt said,

1) He looks like an idiot most of the time without the help of Samsung
2) If he did not need the money, then why did he take the job?
3) If he does not need the money, that justifies him running away?
4) He got paid for doing it, and he did not do the job he was paid to do. He ran away like a little b****.

Let's all feel sorry for the Hollywood "star" who demands our attention and wants us to fawn all over him, but is just a poser who acts like the child he really is.

Wow, you must really dislike the guy. I dont care either way...just giving a perspective on the view of the other side which lots do not take in to account.

techbeck said,

Wow, you must really dislike the guy. I dont care either way...just giving a perspective on the view of the other side which lots do not take in to account.

You don't care either way, but here you are talking about how he was so embarrassed, how uncomfortable he was, how stressed he was. But you don't care either way.

I hate it when people who like to pretend like they are great sh**, ask for us to worship them, then run away even when they are getting paid well for it.

He has done this before. He once went on his blog taking one side in the Blu-ray vs. HD-DVD wars, telling us how one was horrible and ruining home video, while talking about how the other side was the best thing ever. When people started asking him if he were paid for it, debating the merits, etc. He had a hissy fit, started telling people to shut up, telling people that he knows because he is a great director and everyone else has no idea what they are talking about, etc.

He has shown over and over again if he doesn't get his way, then he attacks then runs away. Samsung was stupid for hiring this guy given his track record, and if he knows he cannot stand the pressure of talking on stage about something that he supposedly loves, then he shouldn't do it.

WhatTheSchmidt said,
You don't care either way, but here you are talking about how he was so embarrassed, how uncomfortable he was, how stressed he was. But you don't care either way.

So I have to care either way in order to have a thought or voice an opinion? Umm, ok then. Good to know....

techbeck said,

So I have to care either way in order to have a thought or voice an opinion? Umm, ok then. Good to know....

The very definition of not caring about something is not having an opinion of something. If I say I do not like nor dislike the color blue, then my opinion is that I have no opinion on the color blue. It just is. So if you do not care about this, but do care about it, then tell us how much you are sad about this poor, poor man, then you do have an opinion.

My opinion of Bay was that he is a whiny little bi***, but then you complained about me having an opinion. But apparently I am not allowed to have that opinion being you started complaining about me hating, etc.

WhatTheSchmidt said,

What Bay did does not put me off on seeing his movies or effect any way I think about it. So, again, I dont care either way what happens since it does not impact me at all. But I can still voice an opinion as many do in many other situations. I dont have to care to make a comment.

And I didnt complain about you having an opinion. I never said you couldnt voice it or any. I just said you must not like the guy and I was giving the opposite view since lots just see things from their side. But again, I never complained about you voicing your opinion. But whatever, I voiced mine and that is all I have to say.

WhatTheSchmidt said,

If it was such a stellar product, he would be able to talk about how great it is without a teleprompter. If someone asks me how much I like my cars I don't need to go to the BMW web site, download the brochure, and read it to the questioner. I can tell you how it handles, how it performs, the gadgets and features, etc. I don't look at the person asking the question and then run away.

VERY well said.

Was it actually a teleprompter failure, or Samsung people screwing up? If it is Samsung screwing up, OneNote wont do jack.

Nothing is 100 percent reliable anyway.