Nokia pokes fun at Apple for Airport directions glitch in Maps app

Well played Nokia, well played.

Yesterday we reported about yet another glitch in Apple Maps that directed drivers onto an active runway at Alaska's Fairbanks International Airport.

The glitch on Apple Maps.

The glitch in Apple Maps resulted in at least two drivers between Sept. 6 and last Friday actually driving onto the runway, only being stopped short by airport authorities before an accident could happen.

Apple had promised to update the app, but as of yesterday that update has yet to be applied; the airport has since barricaded the entrance to the runway. 

Nokia's response.

Shortly after the news circulated on the Interwebs, Nokia posted the Tweet above taking a jab at their Maps app, with what appears to be the correct route to the terminal building.

All we can say is, well played Nokia, well played.

Via: Dot Matrix on Neowin Forums | Image: CNet

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Classic negative advertising. Seems like it's Microsoft way this year, with the "Scroogled" ads and all. It works especially well when articles get posted with commentary like "Well played Nokia, well played", overseeing any flaws with their own product for a moment. I can only congratulate Micronokia.

Edited by Northgrove, Sep 27 2013, 12:28pm :

That's how viral marketing works but negative attacks on Microsoft far outweigh those from Microsoft by several orders of magnitude. They are by far the dominant OS in the world so they do end up being the biggest target.

Personally I find what Nokia has been doing lately on Twitter very funny. Unfortunately 2 out of the 3 funny tweets they've made in the past couple of weeks, geeks will only get.

First they responded to the Kit Kat news by posting a picture of a broke Samsung and the caption "Have A Break". Your everyday person is not going to know what Kit Kat is other than it is a chocolate wafer bar.

Second, they responded to the iPhone 5C. Fortunately, everyone knows the iPhone so the general audience will get the joke.

Now this ad. Again most people don't keep up with tech news like us geeks do.

There tweets seem like inside jokes. Funny, but most people will not get them.

You're right, it would get more traction with the uninitiated if Nokia provided some context to their screenshot, rather than taking a blind pot shot at Apple maps.

Granted Apple maps is bad, but WP has it's own set of issues. Those that live in glass houses... but then again, Apple / Google don't seem to respond directly to MS/Nokia's negative advertising. Google is being passive aggressive about YouTube, while Apple is acting like they don't exist.

1)Nokia and Microsoft take shots at Apple and Google. Nokia's is pretty clever (at least on Twitter but can be a bit inside baseball talk) and to some extent Microsoft is too (mostly with the comparison of iPad to Surface but it is a bit of Windows vs Mac advertisement of years ago).

2) Google is passive aggressive towards Microsoft. It's not as bad as people make it out to be since the user base is too small.

3) Apple doesn't acknowledge Microsoft existence (again mostly because Microsoft is not even a threat since their user base is small) and takes cheap shots that are not even funny nor accurate on Google (mostly Samsung).

Out of all these 3, Google is the least offender for good reason. They have a huge user base in world-wide mobile. Their tablet sales have more than doubled since last year with their Nexus 7 line and manufacturing partners like Samsung offering tablets cheaper in the pocketbook. They are sitting pretty now and don't need to defend themselves. In the past, this was a bad thing. Companies like BlackBerry and Nokia were in the same exact position years ago. They basically didn't compete in the same markets so they were resting on their laurels. Fortunately for Google, Apple and Samsung (Yes they are threatened by Samsung to some extent) give them a reason to innovate and differentiate so they don't fall like Blackberry and Nokia did.

Apple, is extremely threatened by Google and Samsung. Hence why you see some cheap shot comment to Samsung like "unapologetically plastic". Again, this is why Microsoft is not in the radar and why they only target Google/Samsung. Apple will have a reason to innovate as well.

Unfortunately for Microsoft, this is a 3 horse race with 2 horses having a huge lead. Apple and Google have reasons to outdo each other which may keep Microsoft in a distant third place for a long time.

Out of all these 3, Google is the least offender for good reason.
if we only count the recent months/last year.

Or did you purposely forget the years of flaming/ranting Google did versus Microsoft?

Umm, Tablets are mobile. I used windows vs macs as an example of how Microsoft current commercials resemble.

Pay attention to context. Geesh!

Maybe fix some of the things not working on the Lumia 710 like not setting the time automatically before you start bitching at others, and although I love Nokia maps it has taken me some very very odd routes - a 1:30 journey for what should be a 15 minute drive up the main road !!!!

I've had similar problems with Google Maps too. Thing is no map service is perfect. But HERE maps is ages above Apple's offering.


AsherGZ said,
I've had similar problems with Google Maps too. Thing is no map service is perfect. But HERE maps is ages above Apple's offering.

I think most of the criticism stems from the fact that Apple went from a widely praised system with large amounts of content (Google Maps) to its own untested, more limited system purely for financial reasons. The situation is different with Windows Phone as there is no Google Maps app.

It would be interesting to see a comprehensive comparison of the various mapping services as they are today to determine how substantial the issues are and whether the issues with Apple Maps are being over-exaggerated.

Indeed Google maps wanted to take me on the same route as well - it was to Thorpe Park and both insisted on going M3 then M25 when I can go A30 and some side roads to get there.

Sadly didn't screenshot it as there is no screen capture facility on Windows Phone.

Depicus said,
Sadly didn't screenshot it as there is no screen capture facility on Windows Phone.

Built in WP8, doable with an unlocked phone on 7.5.

theyarecomingforyou said,
Apple went from a widely praised system with large amounts of content (Google Maps) to its own untested, more limited system purely for financial reasons.

I don't think that last part is true:

Tim Cook said,
we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

theyarecomingforyou said,

I think most of the criticism stems from the fact that Apple went from a widely praised system with large amounts of content (Google Maps) to its own untested, more limited system purely for financial reasons. The situation is different with Windows Phone as there is no Google Maps app.

It would be interesting to see a comprehensive comparison of the various mapping services as they are today to determine how substantial the issues are and whether the issues with Apple Maps are being over-exaggerated.

Google Maps on the iPhone did not offer turn by turn directions until Google went and made a separate app.

CSharp. said,

I don't think that last part is true:
Because Apple's CEO is obviously going to come out and say, we've changed our maps because we want to increase our profits beyond the many billions of dollars per quarter we currently get.

Of course he's going to come out with some bullsh** about doing it to make things better for customers.

mog0 said,
Because Apple's CEO is obviously going to come out and say, we've changed our maps because we want to increase our profits beyond the many billions of dollars per quarter we currently get.

Of course he's going to come out with some bullsh** about doing it to make things better for customers.

Other than the fact that what was said was true? If you wanted turn by turn directions before iOS6 you had to use something other than Google on the iPhone.

NeoTrunks said,

Google Maps on the iPhone did not offer turn by turn directions until Google went and made a separate app.

Right. Once Apple Maps came out people saw that Google was intentionally making Google Maps for iPhone sucky and not on par with their Android version. That was until Apple dumped Google maps. I also dumped Google Maps for this single reason and have never looked back..

Apple Maps works flawlessly where I am and when I traveled to Great Britain.

There's no "official" Google Maps app, but you can still get Google Maps if you want it from third party apps. Useful on the odd occasion HERE maps doesn't give me what I want.