Nokia releases first official Nokia X videos; promises 'life in the fastlane'

Hot on the heels of Nokia's official reveal of its three Android-based Nokia X smartphones, the company has posted a trio of new videos showcasing the devices, including one that barely shows the phone in action.

One of the clips, posted on Nokia's YouTube channel, is a rather slick looking view of the smartphones, with lots of sweeping camera views of the Nokia X and its UI. It shows off features such as the Fastlane notification page, playing Plants Vs. Zombies 2 and using Skype.

The second clip is over four minutes long and shows Nokia marketing exec Neil Broadley getting more in-depth with the Nokia X models. He tries to push the idea that the Nokia X devices merge the best of Nokia and Microsoft's services with all of the Android apps that can be run on the smartphones, either from Nokia's own app store or via third party storefronts. The video really shows how the user interface works in a way that's similar to Microsoft's Modern UI, including being able to move and resize the tiles around.

The third Nokia X video is, well, rather odd. It shows some young adults in unnamed cities in Asia, Europe and what looks to be India running around and doing things like dancing, tagging abandoned buildings and other activities. The video only shows the Nokia X being used by these folks for a few seconds. Apparently the idea is that this phone is supposed to keep up with the "fast" lifestyle of young adults, with the tagline "Life in the fastlane". We will soon see if that marketing push will work, as the Nokia X is supposed to go on sale immediately in most parts of the world, but not North America yet.

Source: Nokia on YouTube

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I don't think you will see these hitting us carriers anytime soon, these phones are designed for emerging markets where Microsoft have very little clout. it gets ms services seen in those markets, markets where people don't even own pc's.

wow, the XL looks really nice! I wouldn't mind having one. Also, LOL@the WP-like homescreen, that is awesome. This whole thing looks shockingly good.

Microsoft, you need to answer to this.

Microsoft essentially will own Nokia phone devices division, so I'm pretty sure Microsoft collaborated with Nokia on this product lunch. Otherwise, them taking the design likeness of tiles and actually referring to it as tiles would have likely been a branding and/or IP issue without approval from Microsoft. It seems to me that Nokia will use these devices to further their services and devices to emerging markets while embracing the Android platform for users who are anti Windows Phone or just still are not entirely sold on the platform, while at the same time introducing a slew of new users to Microsoft services under the Android platform umbrella. It seems to be a good strategy. If these take off and do well and say they even catch up and exceed Windows Phone, this is a more controlled Android fork with a focus on Microsoft and Nokia services instead of Googles. It's pretty much what Amazon did, create an entirely separate branch of android and tie all of their services to the branch. So it seems like a win either way.

regardless of how you may feel about THIS phone it says a lot about how the locked down WP model just isn't cutting it for OEMs which want to customize (and then abandon) phones. You may not like this but blame google for perverting OEM which were used to just install removable crapware while the OS shell and kernel was off limits.

next thing you know dell will ship windows pcs that can't get windows updates because of the dell secret sauce kernel. I look forward to such future of basically not having an upgrade or update path: the android way.

WP is about to be opened up to oem customization with wp8.1, so it really wont be that closed. Apple are extremely closed and well googles android is becoming closed also.

Nice mix between budget friendly / emerging market priced phones and a test platform to see if bringing Android-based apps into the larger Windows Phone ecosystem will be a good idea or not.

I wonder if the fast lane (right swipe), is a preview of things to come in WP8.1+.
I could see Microsoft taking this functionality on - I like the look of the implementation and I think it would fit really well on a Lumia device.


Crimson Rain said,
more like life in DOA-lane.

Type, let me fix that for you:
Crimson Rain said,
more like life in XDA-lane.

There we go

Crimson Rain said,
Is there any specific reason XDA ppl cant use some other unlocked phone? Why it has to be specifically this model?
I agree. Why waste time and resources working on such low-end hardware anyway?

No I suspect they will find it hard to get carriers that want to buy a device with Skype built in. Why would you want to bastardise your revenue unless you can get a cut of that Skype revenue.

Depicus said,
No I suspect they will find it hard to get carriers that want to buy a device with Skype built in. Why would you want to bastardise your revenue unless you can get a cut of that Skype revenue.

LOL Android and iOS both come with voice apps already!
Its a v low end device for Asha markets.

ZeroHour said,

LOL Android and iOS both come with voice apps already!
Its a v low end device for Asha markets.

Apple can bundle FaceTime because they have the clout and I'm not sure about Android but one of the main reasons Nokia never had a large market share in the US was their unwillingness to bend to carrier requirements.

Now if you were a carrier would you want the largest voice apps in the world on a phone ? You can handle FaceTime because it's only iOS to other Apple devices although you might not be happy but Skype is huge and could decimate your revenue.