Nokia reportedly sold 8 million Lumia smartphones this quarter

Nokia has been gradually increasing its smartphone marketshare in Europe and Asia, and now a report from The Wall Street Journal speculates that the company might have sold over 8 million Lumia smartphones this past quarter.

The struggling company whose devices division recently received a takeover bid from Microsoft has been giving Windows Phone a much needed boost ever since it adopted the platform in 2011. With Windows Phone market share reaching double digits in some European countries and being the No. 2 platform in Asian countries like India, Nokia has surely moved a lot of devices over the last two years and accounts for 90 percent of all the devices running Windows Phone 8. Unsurprisingly, the world's highest selling Windows product is the Nokia Lumia 520.

The Journal reports that this is the fourth consecutive quarter for increased sales of Nokia Lumias, and it is expected that the number of devices sold is over 8 million from previous sales of 7.4 million for the second quarter and more than twice that of the same period last year.

Nokia is hosting its annual Nokia World event tomorrow at Abu Dhabi and is rumored to launch at least six new devices at various price points, including the Lumia 1520 "phablet" and Windows RT 8.1-based Lumia 2520 tablet. With such a vibrant portfolio of devices Nokia can expect to accelerate the device sales even further during the holiday season.

Source: Wall Street Journal | Image via AdDuplex

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I'm really liking my Lumia 928. It's a solid phone with everything that I need.
Glad to see the momentum pick up for the Windows Phone.

Not that impressive when you realize Apple sold nine million iPhones over one weekend.

That said Nokia makes great phones, they totally deserve to become more populair.

Microsoft is stupid to remove the branding of Nokia. I can assure you that in India, more people know about Nokia than Windows or Microsoft for that matter.

Even I went with WP8 mostly because of the Nokia name. I would've gone for a Xperia otherwise. And so do many people I talk to that renew their contracts. Have only had one ATIV S request for WP8 phones in the last month, vs an almost daily request for a Nokia. And i'm positive that's 90% because of the brand name, not the OS.

Shadowzz said,
....

As a Windows Phone fan, I still recommend XPeria to people.
Something about dust / water resistant in a piece of electronics that is compelling.

deadonthefloor said,

As a Windows Phone fan, I still recommend XPeria to people.
Something about dust / water resistant in a piece of electronics that is compelling.

Besides that, Sony products always seem to be build properly. Owned quite a few devices so far, and none ever broke without user error. (besides my PSX/PS2 whose lasers slowly died)

Most are probably the cheap device okie 520 or 521. Just bought one for my mom. It is really nice device for the price.

Perhaps I was being too optimistic but I was really hoping Nokia would hit 10 million this quarter. Maybe WP will get another 2 million from the other OEMs, but with waning OEM interest, those little sale bumps will be harder to come by.

nokia could have sold 10 million even last quarter,but they don't have the cash to keep the supply up.

nokias strategy wasn't even marketshare related. they wanted to sell high margin devices to make profits first and foremost. there was a report from the verge that they were ****ed with Microsofts insistence and strategy of targeting the low end. I wouldn't be surprised if they even artificially limited the supply of the 520,even though it still turned out to be such a hit. they would rather, with those manufacturing dollars, produce higher end devices that will pull them in loads of profits. they were unprofitable afterall,and theres no way low end devices with razor thin margins will do anything for them.

Microsoft is salivating at the mouth right now until they gain control of the operations.

Lets face it if you want to know who ****ed Nokia it was Samsung & Apple. Nobody besides them is making much money. Microsoft has to gain at least 10% in the mobile market to be viable.

Wapoz said,
B..b..but, no one buys windows phone! /s

Just not in N.America.

But look at markets like Finland, Italy etc and it's a different story.

Wapoz said,
B..b..but, no one buys windows phone! /s

The report is about Nokia, and yes the Nokia name is, for a lot of people, the reason to buy them.

If it's 8million or more then that's another quarter of growth for the brand and good news. It should be interesting to see where the final official number falls, if it's 8million even then that's small growth compared to the 7.4million last quarter. I somehow think the final official number is going to be between 8.2 and 8.5million units.

"small growth" can be explained because of the upcoming Nokia World, people are waiting for new devices. I think this quarter is going to be awesome for Nokia.

It's been a month with the Lumia 520 and I'm happy with it. Everything just works in a simple and elegant manner.
Sure, the applications aren't that diversified but in 90% of the cases what you search for is there.
Apparently they're losing money with the 520 but this is one smart method to gain marketshare.

It's sad that the pricing of Nokia devices where I live is insane.
I can buy a Samsung Ativ S in less than a Lumia 520...
The Ativ S is surprisingly cheap. It's half the cost of Lumia 920 or HTC 8X....

I'm Not buying... waiting for newer devices...

eladbs said,
It's sad that the pricing of Nokia devices where I live is insane.
I can buy a Samsung Ativ S in less than a Lumia 520...
The Ativ S is surprisingly cheap. It's half the cost of Lumia 920 or HTC 8X....

I'm Not buying... waiting for newer devices...

Well, you get what you pay for.

Donny J said,

what! do you even know what you're talking about?


Compare the build quality of any Lumia to the Ativ and you'll get what he's talking about…

Obviously not.

Get Android Samsung/HTC. Both are much better. Don't pay markup just because. Nokia was first in my country while the second was far behind. Now Nokia almost doesn't exist.

MFH said,

Compare the build quality of any Lumia to the Ativ and you'll get what he's talking about…

yeah right build quality is everything. eh? how about comparing other specs. it trumps 520 in most cases. & i know build quality of ativ isn't good at all compared to lumia's but 520 is entry level phone with entry level specs and Ativ S not really! so it should be cheaper imo. (& 520 is cheaper here actually!)

520 is also more expensive then the ATIV S here in NL.
But do a simple comparison and the ATIV S simply wins. Although i'd personally go with less specs and better build quality, but most people don't. They'll rather buy a case and still be cheaper with an ATIV S.

I'm happy to say me and my 820 contributed to that figure. Where I am, people heard of Lumias, saw them in stores, but never actually got hands on with one. After taking a spin on mine their interest is quite peaked. Its different to what people are used to but simple and elegant, I really hope the platform continues to grow.

CSheep said,

Are they allowed to?
No, they are only allowed to use Nokia's brand when they use it for dumbphones, as soon as it is a smartphone, Asha or Lumia, they have to give it their own name.

Studio384 said,
No, they are only allowed to use Nokia's brand when they use it for dumbphones, as soon as it is a smartphone, Asha or Lumia, they have to give it their own name.

MS is allowed to use Nokia name only for "Asha" series (i.e., "Nokia Asha").
They also own "Lumia" but they can not use "Nokia Lumia."

Crimson Rain said,

MS is allowed to use Nokia name only for "Asha" series (i.e., "Nokia Asha").
They also own "Lumia" but they can not use "Nokia Lumia."

I believe they can for the first 10 years then they have to drop it.