Nokia reveals deals for Lumia exclusive Windows Phone apps

As Nokia struggles with trying to convince both investors and credit rating agencies that it is on the right path to recovery, the company is also making deals that will secure Nokia some exclusive apps for its line of Lumia smartphones.

Today, Nokia revealed that companies like Groupon, AOL and ESPN will make apps that will only be available for Lumia users for a certain period of time before they are released to the rest of Windows Phone owners.

For example, the ESPN Hub app will be a Nokia Lumia exclusive until May 2013. Nokia said that the app will have a number of updates in the near future including "sports scores on Live Tiles, team-level panoramas, personalization of scores, leagues and teams, and additional sports coverage such as Tennis, NASCAR and the 2012 Olympics."

The PGA Tour app will also be a 12 month Lumia exclusive. Due out in June 2012, the app will let users " ... follow PGA TOUR tournaments. In addition to live tournament scoring, highlights and player information, the app provides interactive, augmented coverage of select events and holes, showing each player's exact position and scoring information."

Groupon also plans to launch a major update to its Windows Phone app later this year. When it is released, it will be made available to Lumia owners exclusively for its first six months. Another upcoming app, the AOL Entertainment Hub, will be a six month exclusive for Lumia smartphones when it is launched. Nokia also said the travel app Tripdots will be a three month Lumia exclusive when it is launched.

Nokia also revealed that Windows Phone apps are in the works for Box, PayPal, and Time and Newsweek magazines, although they won't apparently be Lumia exclusives.

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25 Comments

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Lumia 800 owner here, zero interest in any of those applications - exclusive or not to be honest.
Nokia drive is a fantastic exclusive though.

CentralDogma said,
Ctrl-F "Fragmentation":
"No matches found"

Really? No one said it?

I don't think you understand what fragmentation is.

jakem1 said,

I don't think you understand what fragmentation is.

Creating apps that are locked to certain devices (albeit for only a period of time) creates two market places. The Nokia Marketplace and the rest of Windows Phone Marketplace. That is the definition of fragmentation.

CentralDogma said,

Creating apps that are locked to certain devices (albeit for only a period of time) creates two market places. The Nokia Marketplace and the rest of Windows Phone Marketplace. That is the definition of fragmentation.

On such simple logic iOS is fragmented because siri isn't available on older devices. Or one device that hasn't installed a certain app is fragmented from another.

Fragmentation isn't one or two apps or features missing, but when every device on the market has a different version of the OS, looks completely different and functions completely differently. For example Android looks as if it was changed on every phone you see.

lt8480 said,

On such simple logic iOS is fragmented because siri isn't available on older devices. Or one device that hasn't installed a certain app is fragmented from another.

That's correct.


Fragmentation isn't one or two apps or features missing, but when every device on the market has a different version of the OS, looks completely different and functions completely differently. For example Android looks as if it was changed on every phone you see.

That's an example of fragmentation. Your definition is too narrow.

At this rate Microsoft might as well buy Nokia, rebrand their phones and make Windows Phone 7 exclusive for their own hardware. With apps only available to one manufacturer I can understand others' reluctance to create hardware for the platform. It also makes for a subpar experience for non-Nokia owners.

.Neo said,
At this rate Microsoft might as well buy Nokia, rebrand their phones and make Windows Phone 7 exclusive for their own hardware. With apps only available to one manufacturer I can understand others' reluctance to create hardware for the platform. It also makes for a subpar experience for non-Nokia owners.

I guess Nokia is saying.... come buy a Nokia phone.

I guess In the long term it won't be seen much different logic to Apple apps being exclusive to iPhones.

.Neo said,
At this rate Microsoft might as well buy Nokia, rebrand their phones and make Windows Phone 7 exclusive for their own hardware. With apps only available to one manufacturer I can understand others' reluctance to create hardware for the platform. It also makes for a subpar experience for non-Nokia owners.

Nothing stopped the other OEM's from making the same deals before or even after Nokia came on the WP7 scene. Instead they chose to ignore their WP devices once released and released their exclusive properties on their android devices; htc with beats audio and samsung with their chaton service. Nokia is doing all they can to promote their devices so any other OEM who feels slighted has only themselves to blame.

Or would you propose that Nokia also do nothing just to match the other OEM's lack of support so there are good feelings all round?

Personally I think Microsoft should do more to promote the platform and make it more attractive. Manufacturers can differentiate based on hardware. Splitting up the Marketplace in different sections based on which phone I own really isn't the way to go.

Sounds great to me! Nokia has been around forever and make quality products, they aren't leaving the mobile marketplace anytime soon..

metsfan421 said,
Sounds great to me! Nokia has been around forever and make quality products, they aren't leaving the mobile marketplace anytime soon..

Exactly. God forbid people see this as a transition... lol

recursive said,
That is if they are still around.

I was curious how many posts before someone posted this sort of ridiculousness... Bravo.

M_Lyons10 said,

I was curious how many posts before someone posted this sort of ridiculousness... Bravo.

Their market share is down from 24% to 3% in one year. How is that ridiculous? But hey, ignorance is bliss right?

2010 Q4 . . . 28.3 M units . . . 29% market share

2011 Q1 . . . 24.2 M units . . . 24%
2011 Q2 . . . 16.7 M units . . . 15%
2011 Q3 . . . 16.8 M units . . . 14%
2011 Q4 . . . 19.6 M units . . . 13% . . . Lumia 600,000

2012 Q1 . . . 11.9 M units . . . 8% . . . . Lumia 2 M
2012 Q2 . . . 9.2 M units . . . 6% . . . . Lumia 4 M
2012 Q3 . . . 6.8 M units . . . 4% . . . . Lumia 6 M
2012 Q4 . . . 7.4 M units . . . 3% . . . . Lumia 7 M

recursive said,

Their market share is down from 24% to 3% in one year. How is that ridiculous? But hey, ignorance is bliss right?

2010 Q4 . . . 28.3 M units . . . 29% market share

2011 Q1 . . . 24.2 M units . . . 24%
2011 Q2 . . . 16.7 M units . . . 15%
2011 Q3 . . . 16.8 M units . . . 14%
2011 Q4 . . . 19.6 M units . . . 13% . . . Lumia 600,000

2012 Q1 . . . 11.9 M units . . . 8% . . . . Lumia 2 M
2012 Q2 . . . 9.2 M units . . . 6% . . . . Lumia 4 M
2012 Q3 . . . 6.8 M units . . . 4% . . . . Lumia 6 M
2012 Q4 . . . 7.4 M units . . . 3% . . . . Lumia 7 M

I see you got a time machine

PmRd said,
I see you got a time machine

I personally think its amazing that in 2010 Q4 (when WP7 was released) it's suggested than WP7 had a 29% marketshare. Maybe Windows Phone and Windows Mobile aren't completely the same thing?:

http://upload.wikimedia.org/wi...b/ba/WMWP7USMarketShare.png

Anyway the numbers are completely off regardless to a WP and WM distinction... combined in Q1 2011 it was closer to 10% not 24%.

Lets also apply basic extrapolation to the iPhone - so that will be gone in a few years. But let's face it that's a crazy as saying WP7 will continue to grow year on year indefinitely. Here we go...

2013 Q1 . . . 5%
2013 Q2 . . . 10%
2013 Q3 . . . 50%
2013 Q4 . . . 90%

2014 Q4 . . . 110% !!!

I really hate exclusive deals, good for MS and for the companies involved but bad for consumer choice, even if it his limited.

imachip said,
I really hate exclusive deals, good for MS and for the companies involved but bad for consumer choice, even if it his limited.

Since Nokia is paying for the development and in many cases co-developing the apps I think it's only fair. Though I agree that the time limit should be shorter. I think 3 months or so is enough.

GP007 said,

Since Nokia is paying for the development and in many cases co-developing the apps I think it's only fair. Though I agree that the time limit should be shorter. I think 3 months or so is enough.

Agreed. The time span is rather ridiculous.

GP007 said,

Since Nokia is paying for the development and in many cases co-developing the apps I think it's only fair. Though I agree that the time limit should be shorter. I think 3 months or so is enough.

It is surely fair for Nokia, in the short term; for Nokia in the long term, and the platform in general.......... it is not good at all.
Btw just my opinion......

A two to four week exclusive is one thing but 6 to 12 months is just silly. Especially for apps that are already available in the marketplace.