Following the unveiling of Samsung's new flagship Windows Phone 8 smartphone, the Samsung ATIV S, at IFA 2012, Nokia has hit back with a whole bunch of hype for their own event on September 5th. Nokia's Media Relations head Doug Dawson has taken to Twitter to call Samsung's event a "warm-up act" for Nokia's upcoming launch of flagship Windows Phone 8 Lumia devices.
— Doug Dawson (@DougatNokia) August 29, 2012
@maggie_reardon Don't feel bad Maggie. Every great show needs a warm-up act. We'll see you next week?
He also warns people not to "mistake 'first' for 'best'" and follows up by saying the best is still to come on September 5th. Further, he has posted an image that shows some people (clearly hired by Nokia) that are holding up placards saying "Samsung: Nokia welcomes you back to Windows Phone..." at IFA.
Reports say that Nokia is planning to launch two devices at their press event next month, currently codenamed as the Phi and Arrow which will be replacements for high-end and mid-range Lumia devices respectively. If you are in New York City, perhaps you can make the public event following the press unveiling.