Nokia sending Lumia 920 to some consumers in limited edition packaging

Nokia’s Lumia 920 is the device to have it seems. Now that the handsets have arrived in stores and are available from carriers, some people who are buying the devices are getting the it in limited edition packaging.

It may only be a limited edition thing, or simply a onetime offering from Nokia, but it’s a rather beefy looking piece of packaging. The image shows the 920, the yellow version, in the box of the same colour. This is definitely one you won’t be throwing out once you’ve unpacked the phone. One blogger from MyNokiaBlog commented that they received theirs at an event recently.

I actually got this as a VIP gift box from Nokia’s PR because I’m a blogger and I attended the launch of it in Dubai.

To be fair, it may only be a box at the end of the day, but it seems like Nokia are pulling out all the stops to provide a premium experience for any consumer that is considering picking up the Lumia 920 at launch.

Source: news.softpedia.com | Image courtesy of MyNokiaBlog

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13 Comments

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spacer said,
Seems like a stupid idea and a waste of money for a company who is on the edge of failure.

Its a box how much does it cost compared to other advertising... And after all because of it having this box it got a bit more free press coverage. I'd say it was a smart move.

Crytel said,

Its a box how much does it cost compared to other advertising... And after all because of it having this box it got a bit more free press coverage. I'd say it was a smart move.


But you forgot to add there's probably some large 'marketing' team that has to come up with these ideas and their pretty high wage, which probably means they just about break even from doing it...

Pretty wasteful. Still waiting for them to actually go on sale in Australia, don't give a toss if it's wrapped in newpaper I just want the phone!

typu said,
little silly that box. does not fit the idea of a smartphone... fits more for cygars...

Y hope iour not plannyng on smokyng those cygars. Thei are probabli bad for iour health

jamieakers said,

Well said. You can get your bottom dollar if it was an iPhone in there he'd be drooling.

nah - im not an iphone user. ill even get a nokia myself but i can still make a comment about a silly box.